Dr Deborah Finding is a freelance brand consultant and strategic planner, specialising in cultural insight. She is particularly interested in positioning brands ethically as well as socially, having worked for several years for NGOs, including the POPPY Project and the Richmond Fellowship. Deborah holds a PhD from LSE's Gender Institute, and has written widely on popular culture, including two publications in IB Tauris's 'Reading Cult Television' book series, as well as interviews and features for the Guardian, the Huffington Post, and DIVA magazine