Desktop CPU shipments crater 20% amid high component costs, but AMD gains record share despite 'ugly' desktop processor market — Intel floods laptop market with millions of CPUs, but AMD still sets all-time share records

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(Image credit: Tom's Hardware)
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The second quarter of 2026 was quite favorable for CPU suppliers, as unit growth was 10% sequentially, with data center and laptop processor shipments more than offsetting declining sales of desktop CPUs and lower-end products for embedded and IoT applications, according to a new report by Mercury Research. AMD continued to gain market share, so its unit shipments and share reached a new record during the quarter; Intel managed to increase shipments of its client and data center CPUs; whereas Apple sold a boatload of processors in its popular MacBook Neo laptops. Overall, the report describes the desktop X86 CPU market as "ugly."

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Segment

AMD Q2 2026

Intel Q2 2026

AMD QoQ

AMD Q1 2026

Intel Q2 2026

AMD Q2 2025

Intel Q2 2025

AMD YoY

Overall x86

30.70%

69.30%

0.70%

30.00%

70.00%

24.20%

75.80%

6.50%

Client

30.30%

69.70%

0.60%

29.60%

70.40%

23.90%

76.10%

6.40%

Desktop

34.90%

65.10%

1.80%

33.20%

66.80%

32.20%

67.80%

2.70%

Mobile

28.90%

71.10%

0.60%

28.30%

71.70%

20.60%

79.40%

8.40%

Server

34.50%

65.50%

1.30%

33.20%

66.80%

27.30%

72.70%

7.30%

All CPUs incl. IoT/SoCs

34.10%

65.90%

1.50%

32.60%

67.40%

29.40%

70.60%

4.70%

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Anton Shilov
Contributing Writer

Anton Shilov is a contributing writer at Tom’s Hardware. Over the past couple of decades, he has covered everything from CPUs and GPUs to supercomputers and from modern process technologies and latest fab tools to high-tech industry trends.

  • Zaranthos
    This mess will correct itself eventually and some of the fallout from the fringe AI madness will be a net positive. Nvidia GPU prices were getting absurdly high even before AI. RAM prices were ironically at near modern historic lows but have been swept away by the AI boom. I'm sitting on lots of compute and RAM I had gotten before all this happened which is suddenly more valuable. Microsoft is suddenly motivated to make Windows 11 perform much better on 8GB RAM instead of the formerly recommended 32GB RAM. A meaningful shift has begun to optimize software and games for much lower RAM requirements as the potential customer base for higher end hardware, especially new customers, contracts.

    As much as I'm not the target customer for AMD's revival of previous generation CPU production it has proven to be a smart move on their part by taking advantage of existing supply of older RAM for people wanting to breath new life into systems that were good enough compared to expensive new builds.

    There is also some irony in the fact that AI coding tools have enabled some people to create drivers or software to keep older hardware alive and useful instead of becoming e-waste. Some of these new problems just create more opportunities for new solutions and AI will help fill that need as well. I'm still optimistic the short term pain will be worth the long term gains.
    Reply
  • usertests
    Zaranthos said:
    Microsoft is suddenly motivated to make Windows 11 perform much better on 8GB RAM instead of the formerly recommended 32GB RAM. A meaningful shift has begun to optimize software and games for much lower RAM requirements as the potential customer base for higher end hardware, especially new customers, contracts.
    Microsoft must prove it's serious, but from what I can tell, Windows 8.1, an OS that was somewhat liked and looks similar to Windows 10/11, uses less than 2 GB of memory while idling. Easily half of Windows 11. I never used the 8 family, skipping from 7 to 10.

    It's simply plausible to return near that level of RAM usage, but it might undermine advertising, telemetry, or other "features".

    Cheaper CPUs could be a silver lining of the memory crisis, but not if they cut production. Intel already warned CPU prices would go up.
    Reply
  • TechieTwo
    Good to see AMD continue to gain market share. At least consumers have a choice.
    Reply
  • Zaranthos
    usertests said:
    Microsoft must prove it's serious, but from what I can tell, Windows 8.1, an OS that was somewhat liked and looks similar to Windows 10/11, uses less than 2 GB of memory while idling. Easily half of Windows 11. I never used the 8 family, skipping from 7 to 10.

    It's simply plausible to return near that level of RAM usage, but it might undermine advertising, telemetry, or other "features".

    Cheaper CPUs could be a silver lining of the memory crisis, but not if they cut production. Intel already warned CPU prices would go up.

    Windows 8.1 was terrible and lacked a lot of improvements 7/XP/10/11 have, but Windows 7 and 10 were much better while still using much less memory than Windows 11.

    The real improvements won't come until WebUI 3, Chromium/WebView2 reach the public later this year. That's where most of the performance focus is right now. If Microsoft fails to deliver they will lose more market share to Linux and those are customers they may never get back.
    Reply
  • thestryker
    It seems reasonable to assume that some of the desktop situation for Intel is driven by the business itself. They've been capacity constrained on Intel 7 since last year and ARL, while fine, isn't a compelling product for most buyers. By the time NVL launches it will have been over two years since the ARL launch and the followup architectures appear to be on target as well. In a market where prices are escalated so much it seems to me that most buyers are going to fall into two camps: budget and those who don't particularly care about the price. Intel 7 products may appeal to the former, but Intel doesn't really have anything that appeals to the latter yet.
    Reply