Wednesday, September 3rd 2025
NVIDIA Discrete GPU Market Share Dominance Expands to 94%, Notes Report
According to the latest report from analyst firm Jon Peddie Research, NVIDIA's discrete GPU market share has solidified its position in another area, now standing at the top with 94% of all AIB shipments in Q2 2025. This represents a 2.1% increase compared to the prior quarter, during which the company maintained an equally impressive share of ~92%. However, at the same time, AMD lost that 2.1% share, which suggests that all the AIB sales that AMD lost have been redirected to NVIDIA. The rollout of mid-range "Blackwell" GPUs has supported the gain of market share, now covering all budget tiers for every gamer. Meanwhile, AMD has only catered to the mid-range gamer with the RDNA 4 lineup, hence losing the possible high-end GPU purchase to NVIDIA.
While the rollouts of current GPU generations are now complete, we expect to hear more from Intel soon, which now holds a market share of less than 1% among AIBs. Overall, the AIB GPU market appears to be in a healthy state, with a notable rebound to 11.6 million units in Q2. Traditionally, the second quarter has seen lower seasonality, but this quarter's recorded GPU shipments were up from the 10-year average of 5.7%. An interesting tidbit from the report comes from Dr. Jon Peddie, president of Jon Peddie Research: "AIB prices dropped for midrange and entry-level, while high-end AIB prices increased, and most retail suppliers ran out of stock. This is very unusual for the second quarter. We think it is a continuation of higher prices expected due to the tariffs and buyers trying to get ahead of that."
The report also highlighted the situation with desktop CPU shipments, which increased 21.6% quarter-over-quarter, while decreasing 4.4% year-over-year. Additionally, the AIB attach rate, the percentage of desktop PCs sold with a separate graphics AIB, rather than relying on integrated graphics, increased to 154%, up 2.3% from the previous quarter.
Source:
Jon Peddie Research
While the rollouts of current GPU generations are now complete, we expect to hear more from Intel soon, which now holds a market share of less than 1% among AIBs. Overall, the AIB GPU market appears to be in a healthy state, with a notable rebound to 11.6 million units in Q2. Traditionally, the second quarter has seen lower seasonality, but this quarter's recorded GPU shipments were up from the 10-year average of 5.7%. An interesting tidbit from the report comes from Dr. Jon Peddie, president of Jon Peddie Research: "AIB prices dropped for midrange and entry-level, while high-end AIB prices increased, and most retail suppliers ran out of stock. This is very unusual for the second quarter. We think it is a continuation of higher prices expected due to the tariffs and buyers trying to get ahead of that."
237 Comments on NVIDIA Discrete GPU Market Share Dominance Expands to 94%, Notes Report
I'll give one simple one they had NO reason to miss. Releasing Startfield with FSR 2, Nope game had sailed, took on water, and they finally patched it in like it mattered at all at that point...
The 9070XT may have been a sold-out success, but it's only one SKU and it's only been out for 5 months. Meanwhile, Nvidia's had four more months on the market, with a whole plethora of SKUs. The mainstream RDNA4 parts, (9060 series) only launched 50 days ago, whilst the competing 5070 and 5060Ti offerings have been out since March/April.
On top of that, Nvidia has LAPTOP sales too. AMD's 9000-series mobile chips don't even exist, and laptops outsell desktops by a WIDE margin.
AMD might have a good product in RDNA4, but since it's only sold to a tiny slice of the overall gaming market, it's no wonder that it's not appearing in the charts. Once again, AMD's engineers proving they have the chops to compete, but AMD's ability to actually execute and sell these things is abysmal.
What do i mean by that?
RX 9070 XT 549$ msrp
RX 9070 499$ msrp
RX 9060 XT 16GB 299$ msrp
And i'm not talking about typical today's "fake" msrps!!!! And better pray and hope that nvidia will not lower their prices.
As good as RDNA 4 is right now it's just not enough the same but worse goes for Arc B580/B570
For example, Pentax at their peak competitive ~2010-2013 were selling cameras objectively better on every front than their direct APS-C enthusiast class competition and for less money too, and people, for various reasons (like massive investment into retail presence on Canon's part), still went with Canikons. While here AMD isn't killing their comp even in theory, instead it's almost there + slightly cheaper. Not gonna work!
The only thing that could happen if AMD tried to be more competitive in the discrete GPU market is an uphill battle for the next 20 years hurting their quarterly results.
What a crap of a market
next gen xbox and ps6 will have amd fsr4 focus, and fsr4 will come to every main game in the future now cause of AMD console dominance.
amd may never be big in marketshare, but they are are still making profit, so i am not too worried about them exiting the market really. I think they will ahve a new FSR4 flagship within a year or two. and that's fine. it is troubling how dominant nvidia is though, thankfully the consoles and fsr4 will keep AMD alive, otherwise it would really suck.
So, yes, the 9070XT was a success, but all other models didn't sell as well. The 9070 non-XT doesn't sell at all, unless there is a significant price drop. This is because they're priced not much lower than the XT. 8GB cards don't sell too, so the only other not bad model is the 9060XT 16GB, which was released a bit too late, and those who wanted something lower already got Nvidia or Intel (the B580 was selling great for some time).
As you said, AMD graphics in gaming laptops don't exist. I also don't think anyone considers their cards for professional work. They still have various issues with software and compatibility. Everything recommended for AI is Nvidia-based.
I'm not on any side, and I own AMD, Intel, and Nvidia. Each brand makes many mistakes. I use the 9070XT daily, and I feel it's a much better series than the last generations. I don't mean only the performance, but in general, better stability, power management, and noise. There are a lot of improvements, along with some minor ones, but overall, it still provides a better user experience.
It's directly contradicted by the steam hardware survey which shows AMD gaining market share?