WordPress VIP

Most teams are still optimizing for rankings, but the real shift is happening somewhere else. AI is starting to decide what content gets surfaced, which changes what visibility actually means and how people find information in the first place. We’re seeing more teams rethink how they structure content, how they answer real questions, and how they measure success as a result. This is one of the themes we’re digging into in the first issue of our brand new newsletter The Brief. If you’re thinking about how your content gets discovered and where things are heading, it’s worth a read. Subscribe here: https://lnkd.in/esmMZsY9

AI is moving fast. For many organizations, the hardest part right now is deciding what to do next. In our latest article, we explore why decision paralysis happens — and how teams can move forward with more confidence. Read more → https://lnkd.in/eYaTr2VN

What started as a simple conversation turned into something bigger. A space where media product leaders can talk openly about what’s actually changing — and what it takes to respond. The Media Product Forum is designed for exactly that. On May 20 in New York, we’re bringing together product, engineering, and digital leaders for candid, off-the-record conversations. If you’re shaping the future of a media platform, you should be in the room. Register to attend: https://lnkd.in/eFjqhezZ

The biggest AI risk in a newsroom isn't the technology. It's what journalists put into it. Source material. Confidential data. Sensitive information that has always required careful handling — now exposed to a hundred new entry points. At #ONA26, this was the real conversation. Not "should we use AI" but "what does responsible use actually look like in practice." Watch for an insight into the conversation with ProPublica's Tyson Evans.

AI is moving beyond pilots, and expectations are rising with it. CIOs are being asked to operationalize AI and prove impact in real, citizen-facing services. Swipe for how CIOs are moving from strategy to execution—and what that looks like in practice.

For years, search was the engine. You published, Google sent traffic, and the model worked. That relationship has broken down, yet many are still optimizing for this old system. Swipe for key insights from our latest webinar with Alan Smodic, Phil Crumm, and Peter Barr-Watson on where publishing is headed. Catch the full conversation here https://lnkd.in/eSvCM8ha

AI adoption isn’t happening evenly across organizations. It’s happening individually. At a recent Axios Live roundtable, leaders shared how AI is accelerating productivity, while also introducing new challenges around burnout, imbalance, and how teams actually work together. WordPress VIP CTO Brian Alvey captured one side of that shift. For some, AI is actually reigniting how they engage with their work. At the same time, the gap between those leaning in and those falling behind is getting harder to ignore. Read more: https://lnkd.in/eE6ZgN8Z

The pressure B2B teams are under right now is real. They’re expected to move faster, prove ROI, and deliver personalization at scale. The challenge is that most websites are still working against that. Content is disconnected, data is siloed, and the systems in place weren’t built to adapt. At Forrester B2B Summit on April 28, WordPress VIP’s James Giroux and Salesforce’s Patrick Barrett will dig into what it actually takes to change that. They’ll share how teams like Cox Automotive are moving from static sites to adaptive, AI-ready experiences, without adding more complexity to their stack. If you’re rethinking how your web experience should respond to real customer intent, this session is worth your time: https://lnkd.in/es24Xacu 📍 April 28 | 12:15 PM

We’ve been thinking about AI as intelligence. But what if it’s actually creativity? In this conversation with Joel Beasley | Modern CTO, WordPress VIP’s CTO Brian Alvey breaks down why AI is better understood as artificial creativity, how it showed up first in creative work, and what that shift means for teams building and scaling today. Have a listen for some interesting insights: https://lnkd.in/eNuxWuni

Modernizing a campus isn’t just a technology challenge. It’s an operational one. At the 2026 American Marketing Association, WordPress VIP's Travis Ralph, Principal Solutions Engineer, pushed the conversation beyond tools and into how universities actually function at scale. It reframes the problem entirely, and what it takes to solve it. Swipe for the takeaways.