IGN LogoIGN Logo
Skip to content
Upgrade to
No ads, unlimited game maps,
free games, discounts and more
Home
Guides
Interactive Maps
Playlist
Store
Rewards
Privacy Policy
Terms of Use

News

All NewsColumnsPlayStationXboxNintendoPCMobileMoviesTelevisionComicsTech

Reviews

All ReviewsEditor's ChoiceGame ReviewsMovie ReviewsTV Show ReviewsTech Reviews

Discover

IGN Live Tickets NTE World GuideWorld of Warcraft: Midnight HubPlanet PokemonPercy Jackson World GuideUpcoming GamesUpcoming MoviesUpcoming TV ShowsPreordersKingdom Come Deliverance IIVideo Game TrailersMovie TrailersTV TrailersBest Tech for GamingUniversal Studios Hollywood HubDiscover Universal Orlando Resort

Videos

Original ShowsPopularTrailersGameplayAll Videos

Account

ProfileLogin SettingsSubscriptionNewsletters
IGN LogoIGN Logo
GTA 6

GTA 6 Marketing Will Kick Off This Summer, as Take-Two Confidently Reaffirms November Release Date

It's gonna be a hot one.

Rebekah Valentine Avatar
By Rebekah Valentine
Updated: Feb 3, 2026 9:15pm UTC
136 comments

Grand Theft Auto VI's November 19, 2026 release date is drawing nearer. And while the game has now suffered multiple delays, Take-Two Interactive is starting to sound more confident than we've ever heard them that this time, it's really happening. So confident, in fact, it's announced that Rockstar will be spinning up its marketing beats this summer.

This comes from Take-Two's Q3 2026 earnings results, which were just released. In those earnings, Take-Two reaffirms that GTA 6 is indeed still planned for November 19, 2026. That on its own would be exciting news after two separate delays, but even better is a sentence at the bottom of the release sent to IGN. "Our execution throughout Fiscal 2026 has been extraordinary and we are highly confident as we approach Fiscal 2027 – which promises to be groundbreaking for Take-Two and the entire entertainment industry – led by the November 19th release of Grand Theft Auto VI with Rockstar’s launch marketing set to begin this Summer. "

That's sounding pretty confident, to me! Speaking to Take-Two CEO Strauss Zelnick earlier today, I asked him how he felt about the release date at this time, to which he replied, "I feel good about it. Very good about it."

Now, we've asked Zelnick this before, and he said he felt "really good" about the fall 2025 release date that was originally announced, ahead of two delays. So I asked him if this time was different in some way.

"Of course," he said. "Because any time you're getting closer to marketing beats, you're obviously in a place where your confidence level is as high as it can be."

GTA 6 is one of the most anticipated games of all time, with many already suggesting it as a potential Game of the Year contender despite us not having seen any gameplay footage of it yet, leaks and AI fakes going viral all over social media late last year, and its delays having potential industry-shaking impacts. So far, we've seen two cinematic trailers for the game, which have shown the dual protagonists Duval and Lucia Caminos, and the setting of Leonida, Florida, including the infamous Vice City.

Even without GTA 6, GTA as a franchise had a great quarter. It "vastly outpaced" Take-Two's forecasts, with GTA+ membership levels nearly doubling year-over-year. We asked Zelnick for insight as to the cause of GTA 5's excellent quarter, and he pointed to the Safehouse in the Hills update for GTA Online doing especially well. GTA 5 has now sold over 225 million units.

Overall, Take-Two brought in net bookings of $1.76 billion for the quarter. The company is raising its expectations in light of a better-than-expected quarter on multiple fronts, with total annual net bookings expected to range between $6.65 billion to $6.7 billion, representing around 18% growth year over year. Take-Two expects that nearly half of its full-year earnings, which it will report next quarter, will come from its mobile business, Zynga.

Rebekah Valentine is a senior reporter for IGN. Got a story tip? Send it to rvalentine@ign.com.

Recommends

Disney Reportedly Expects Star Wars: The Mandalorian and Grogu Box Office Opening Lower Than Solo: A Star Wars Story
Disney Reportedly Expects Star Wars: The Mandalorian and Grogu Box Office Opening Lower Than Solo: A Star Wars Story
27
007: First Light - The Final Preview – Maybe the Most Detailed Bond Game Ever
007: First Light - The Final Preview – Maybe the Most Detailed Bond Game Ever
43
Invincible VS Review
Invincible VS Review
33

In This Article

Grand Theft Auto VI
Grand Theft Auto VIRockstar Games
Initial Release: Nov 19, 2026
ESRB: Mature
PlayStation 5Xbox Series X/S
Related Guides
OverviewGTA 6 Leonida LocationsGTA 6 CharactersSocial Media in GTA 6
Comments
News•Reviews•Game Guides•Book Guides•Gift Ideas•LEGO Set Reviews•Board Game Reviews•Planet Pokemon•IGN Store•Game Release Dates•Map Genie•Best Deals Today•Eurogamer•IGN YouTube•HowLongToBeat•Maxroll•VG247•Rock Paper Shotgun•IGN TikTok•IGN on X•Contact Us•Privacy Policy•Terms of Use