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Chief Commercial Officer (AVP) | Sales Leadership | Enterprise Transformation | Executive…
Artikelen van Peter-Hendrik
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Peter-Hendrik van de Poppe heeft dit gedeeldThe #1 AI meets the #1 CRM. The real shift in enterprise tech isn't just about putting "AI in CRM", it’s about AI operating across your entire enterprise context layer. The true differentiator won’t just be raw model intelligence. It will be how seamlessly AI agents access trusted data, respect governance, and coordinate real-time actions across CRM, Slack, and your broader ecosystem. Yesterday’s announcement of Claudeforce is a huge leap in that direction: 37 prebuilt sales skills running directly inside Claude, handling everything from deep meeting prep and deal health checks to pipeline reviews. Salesforce still owns the data, the permissions, and the business rules. It just no longer owns the screen. As Marc Benioff put it: "The UI is the AI." Much of the industry commentary right now is stuck on SaaS pricing models and market disruption. That’s the analyst conversation. The commercial leadership conversation is completely different. Consider Salesforce’s own internal benchmark: a seller's morning routine dropping from nearly 10,000 clicks to 30 seconds. That isn’t a minor tooling upgrade, that is reclaiming massive amounts of selling capacity you’re already paying for but never actually getting. Claudeforce brings the best of both worlds together: AI becomes the conversational interface, while Salesforce remains the trusted context and execution engine underneath. This is how enterprise systems will run moving forward, and I’m incredibly proud of the teams at Salesforce and Anthropic for bringing this to life for our customers. Looking forward to showcasing Claudeforce live at Dreamforce! 🚀 #Salesforce #Anthropic #Agentforce #EnterpriseAI #SalesLeadership #Dreamforce https://lnkd.in/ejFnFi4GSalesforce x Anthropic. A Partnership Made for the Enterprise.Salesforce x Anthropic. A Partnership Made for the Enterprise.
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Peter-Hendrik van de Poppe heeft dit gedeeldWhat an incredible experience at Zandvoort this Saturday for the Formula 1 Dutch Grand Prix! 🏁 Being there in person, the energy was absolute electricity. From the roar of the engines to the sea of orange, experiencing a sport measured in milliseconds right on our home turf is something special. Beyond the thrill of the track, Saturday was all about connection, spending quality time with more than 20+ customers and partners. What resonated most during our conversations was seeing how the exact same principles driving F1 performance apply to business: speed, precision, and real-time execution. Consider this: F1 cars generate 1 million data points per minute. Previously, pushing updates to their global fan base took up to 20 minutes. By moving to a unified platform with Salesforce, F1 completely transformed how they handle fan data. With Salesforce: • Data is customer-ready in 3 seconds. • Millions of notifications go out per minute. • "Your Tech Director" (built on Agentforce 360) gives fans immediate, conversational AI answers to complex technical rules. That is the power of the Agentic Enterprise taking fan engagement from 0 to 200 mph.Seeing how Salesforce and Agentforce power that level of real-time data activation and fan engagement behind the scenes for Formula 1 and Visa Cash App RacingBulls F1 Team is a masterclass in what it means to be a truly data-driven, agentic enterprise. Huge thank you to everyone who joined us during the full weekend, shared great conversations, and made it such a memorable day(s). Here's to taking those insights back to work and accelerating into the rest of the year! 🚀 Read more about the Agentic Enterprise in action: https://lnkd.in/dyGF8hNT Remko Reinders Nina Gmachl-Eshuis Bob Vanstraelen Shipra Jain Husain Al Waily Natalia Aliabyeva Tim Navis-Vonsée #Salesforce #F1 #DutchGP #Zandvoort #Agentforce #DataDriven #CustomerSuccess
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Peter-Hendrik van de Poppe heeft dit gedeeld🇩🇪 What an incredible few days in Munich 🥨! 🇩🇪 Attended my very first Salesforce Industry Summit, and I’m still buzzing from the energy. It was a packed couple of days. I spent my time diving into our specialized industry days, following the Executive Track, and supporting our fantastic Dutch and Belux clients who made the trip. It was organized 350+ sessions over 25 tracks, sharing industry-specific use cases and reflecting on the many strategic innovations in our product, including Salesforce Data 360, Agentforce, Regrello - Agentforce Operations, Apromore, Slack(bot), MuleSoft and Informatica. But what made the event truly special for me was the people. For us, it’s the most meaningful learning and networking opportunity of the year. It was the perfect chance to broaden my network within Salesforce, swap ideas across regions, and spend some quality time catching up with our own Dutch colleagues. Plus, bumping into several old friends and colleagues to share some laughs and talk face-to-face was definitely a highlight. Everything we do comes down to how we make our clients successful by focusing on understanding deeply their industry, starting with live client testimonies. A massive thank you to our 250 customer speakers and partners who made this possible. This outstanding team will be leading "Agentic Enterprises" around the world!! See you next year!✨ Remko Reinders Bart Pannecoeck Bob Vanstraelen Yana Petrova Stijn Dejaeger Torben Markussen Arsenio Otero Jeff Amann Ulrik Nehammer Pat Fischer Taira Tepponen Mark Sullivan #Salesforce #IndustrySummit #Munich #CustomerSuccess #Agentforce #NLBelux
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Peter-Hendrik van de Poppe heeft dit gedeeld🚀 KPN just pushed the green button. Agentforce is LIVE! 🚀 Following incredible milestones like HEMA, Just Eat Takeaway.com, de Bijenkorf, Accell Group, another iconic Dutch brand is leading the way. 👏 Today, KPN officially launched two production-ready, customer-facing Agentforce agents for their SME division—and we from Salesforce were thrilled to be there in person alongside KPN CEO Joost Farwerck, EVP SME Thomas Tolsma, VP B2B IT Tijmen Barendsen and Stanley van Putten to witness this milestone. The core message: digital first, AI-supported, and human when valuable. This isn't an internal AI pilot or a tech experiment. These are real, live use cases delivering clear business outcomes. KPN is officially moving beyond rule-based chatbots into the era of the Agentic Enterprise. Live today in the MijnKPN Zakelijk portal: 🤖 FAQ Agent: Fully in Dutch, answering complex questions about products and services via a secure RAG pipeline built on KPN’s knowledge base. 💳 Billing Agent: Handling billing and invoice-related inquiries—including processing PDF invoices—fully secured with KPN’s own GRIP authorization. 🤝 A True Business Transformation What makes this achievement so special is that it wasn't just an IT project. It was a massive, collaborative effort. A multidisciplinary KPN team (Operations, IT, Digital, Service, Data, and Procurement) worked hand-in-hand with a deeply embedded Salesforce team of Solution Engineers and Data & AI Architects. Together, they handled everything from RAG coaching to security hardening and observability. 📐 Start Focused, Scale Fast By design, this is a controlled first step. The value lies in going live in a focused way, learning from real interactions, and scaling from a rock-solid foundation. These two agents lay the groundwork for more customer journeys, voice channels, and cross-agent orchestration, stay tuned. 💡 The Platform Advantage During the launch, Joost Farwerck shared an unscripted, powerful insight: this speed to market was only possible because KPN made a strategic bet on the Salesforce platform years ago. It was a fantastic reminder for every business leader: The platform decisions you make today are the competitive advantages you unlock tomorrow. Huge congratulations to the entire KPN and Salesforce teams involved in this landmark go-live. We are just getting started! 🇳🇱✨ #Salesforce #Agentforce #AI #Innovation #DigitalTransformation #KPN #CustomerSuccess Maurits André Juliette Van Schijndel Luuk Schipper Joost Leemhuis Sander Hoefsmid Swati Bhalla Robin De Bondt Rick Meijvogel Alex Dielhof Ties Herpers Pepijn van Straelen Steven Van Den Ingh
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Peter-Hendrik van de Poppe heeft dit gedeeldEen naam zegt soms alles - HEMA lanceert Tom Pouce — een AI-agent gebouwd op Salesforce Agentforce 🤩 . Samen met HEMA en Capgemini hebben we een fantastische mijlpaal bereikt: de officiële go-live van Agentforce for Service bij een van de meest geliefde retailers van Nederland! Trots op dit resultaat! Tom Pouce werkt zij aan zij met HEMA's Digital Assistant en handelt zelfstandig ordervragen af: status, retouren en annuleringen. Zonder wachtrij. Zonder menselijke tussenkomst. Wat dat betekent in de praktijk: → 10.000 cases per maand autonoom afgehandeld 🚀 → Snellere service voor duizenden HEMA-klanten ⏱️ → En dit is nog maar het begin — nieuwe usecases staan al klaar. Dit project laat zien wat er mogelijk is als retailexpertise, implementatiekracht en een sterk AI-platform samenkomen. Samen bouwen we aan de toekomst van customer service. Dank aan het HEMA-team — Nathalie Tanchette, Daniel S. , Pieter Heij en Mirela Belkoski — voor jullie vertrouwen en scherpe visie op de toekomst van klantservice 👏 . En aan het Capgemini-team voor de technische implementatie van de agent, Rob Bindt, Robin Luiting, Milangelo Maduro en Nenad Panic en aan ons eigen Salesforce-team: Gijs de Groot, Robin Bakker, Floris Cobben en Thom Harmsen — jullie hebben dit waargemaakt. Zo bouwen we samen aan de toekomst van een efficiëntere klantservice. 🧡 #Agentforce #AI #Salesforce #Retail #CustomerService #HEMA #Capgemini #agenticenterprise
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Peter-Hendrik van de Poppe heeft dit gedeeld✨Last night, we had a wonderful evening at Wolf Atelier in Amsterdam with the incredible EMEA team of PVH Corp. with brands like Tommy Hilfiger & Calvin Klein. Celebrating our new full flagship partnership🍾. Moments like these remind me why I love what we do - building partnerships that go beyond the transactional and become truly meaningful. 🙏Thank you Sander, Erinc, Gorakh and the rest of the team for your trust, your vision, and your longstanding commitment and partnership. Here’s to the journey ahead! Nico van der Laag, Steven Van Den Ingh, Edwill Jansen and Floris C. - great to celebrate together with such an amazing team. #Partnership #Agentforce #Datacloud #DigitalTransfomation #Salesforce
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Peter-Hendrik van de Poppe heeft dit gedeeld🔐 Is your Salesforce org as secure as it could be? Join us for a half-day forum built specifically for IT and Security leaders and practitioners — where strategy meets hands-on execution. You'll walk away with a practical checklist of built-in security controls, a blueprint for scaling with Salesforce Shield and Security Center, and real solutions to protect your critical data and stay compliant. Less theory. More action. Come ready to solve problems alongside peers who get it. 👉 Spots are limited — register now and leave with tools you can use the same day. Security & Resilience Forum @SFDC Netherlands - Amsterdam Thursday May 7, 2026 8:30am–1:00pm CEST #Salesforce #CyberSecurity #DataProtection #ITLeadership #SalesforceSecurity https://lnkd.in/eFRQgY-c
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Peter-Hendrik van de Poppe heeft dit gedeeldMaking my Agentforce World Tour debut! 🚀 This event is a massive gathering of Salesforce trailblazers—customers, experts, and partners—all focused on redefining the future of AI, revenue growth, and customer success. Our team is eager to dive in and connect with fellow professionals and clients. We’re ready to swap insights, brainstorm new ideas, and discover fresh ways to drive meaningful impact together. The Salesforce mission is clear: empowering organizations to accelerate through trust, scale intelligence via innovation, and maintain seamless connections throughout the entire customer journey. If you’re going to be at the World Tour, I’d love to catch up. See you in the crowd! 👋 #salesforce #agentforce #worldtour
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Peter-Hendrik van de Poppe heeft dit gedeeldMy first Salesforce customer event is officially in the books. Last night’s CIO Council dinner at MOS Amsterdam was an exceptional gathering of the Netherlands' top technology minds. Beyond the great food, the depth of conversation was the real highlight. Many thanks to Remko Reinders, Muddu Sudhakar, Uli Irnich, Alex Kahng Natalia Aliabyeva for their insights, and to the CIOs and CTOs who joined us—the energy and engagement at the table were top-tier. It’s a powerful reminder that even in a digital-first industry, nothing beats the value of face-to-face connection and shared learning. Nina Gmachl-Eshuis Shridhar Acharya Edwill Jansen Serge Reuvers Steven Van Den Ingh Gerolf Roovers #SalesforceNL #SFDC #CIO #CIOCOUNCIL
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Peter-Hendrik van de Poppe heeft hierop gereageerdPeter-Hendrik van de Poppe heeft hierop gereageerd🚀 RISK neemt meerderheidsbelang in Vergelijkdirect.com! Met trots kondigen we onze nieuwste strategische overname aan: RISK neemt een meerderheidsbelang in Vergelijkdirect.com uit Soest. Extra bijzonder: Vergelijkdirect.com bereikte recent de grens van maar liefst 130.000 geholpen klanten! 🏆 Waarom deze krachtenbundeling? ✅ Groei in zakelijke verzekeringen: We versnellen onze ambitie om de ultieme digitale financiële supermarkt van Nederland te worden. ✅ Tech & AI: De sterke vergelijkingstechnologie van Vergelijkdirect.com sluit naadloos aan op onze IT-infrastructuur (SureBase) en AI-expertise. ✅ Continuïteit gegarandeerd: Vergelijkdirect.com behoudt haar eigen identiteit in Soest, terwijl we achter de schermen de krachten bundelen. Samen tillen we de digitale klantervaring in de financiële sector naar een hoger niveau. Op naar de volgende stap! 🤝💡 #Insurtech #RISK #Vergelijkdirect #Overname #ZakelijkeVerzekeringen
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Peter-Hendrik van de Poppe vond dit interessantPeter-Hendrik van de Poppe vond dit interessantSeptember 1st marks my one-year anniversary at Workday. One year in, three things stand out: authentic leadership, a strong values-led culture, and a clear, exciting AI strategy. I’m grateful to work with such talented workmates and continue to be impressed by the leadership of Rob Enslin , Gerrit Kazmaier , Angelique de Vries , and the wider team. Most of all, I’m proud to be part of a company where values are truly lived, and where the focus on customers and employees is clear every day. Excited for what’s ahead.
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Peter-Hendrik van de Poppe heeft hierop gereageerdPeter-Hendrik van de Poppe heeft hierop gereageerdRecently, I shared the exciting news that Odyssey Hotel Group had signed Hotel Management Agreements for four hotels in Germany. Today, I am equally proud to announce the takeover of the 224-room Mövenpick Hotel Münster in the city of Münster. The hotel further strengthens our presence in Germany, which has become a key market in our long-term strategy. What makes this particularly meaningful is that it is not an isolated transaction. It forms part of a broader pattern that reflects the increasing confidence of hotel owners, institutional investors, and brand partners in Odyssey's platform. Earlier this year, we successfully assumed operations of AC Hotel Berlin Humboldthain Park and Moxy Berlin Humboldthain Park. In August, we announced our partnership with Covivio covering The Westin Grand Berlin, The Westin Leipzig, Radisson Blu Hotel Leipzig and Mercure Hotel Potsdam City. And now, with the addition of the Mövenpick Münster, we continue to demonstrate our ability to onboard, operate and enhance performance across different brands, ownership structures and market segments. These milestones validate several strategic choices we have made over the past years. We have deliberately invested in building a scalable, asset-light platform that combines operational excellence, financial discipline, data-driven decision making, and strong governance. Owners increasingly seek partners who can not only operate hotels successfully, but also protect and enhance the long-term value of their assets. The continued expansion of our management platform shows that this proposition resonates in today's market. The Mövenpick Münster is a particularly attractive addition. It is a well-established hotel in a strong regional market, offering significant meeting and event facilities, a prime location at the Aasee, and a clear opportunity to create additional value through the planned renovation and repositioning initiatives. With this latest addition, Odyssey now operates more than 5,600 rooms across 30 hotels, further strengthening our position as one of the leading independent hotel operating platforms in Europe. I would like to thank all colleagues involved across Development, Asset Management, Operations, Finance, Legal and HR. Transactions such as these require close collaboration across many disciplines, and their dedication and professionalism continue to be the driving force behind our success. Most importantly, I would like to thank our partners for their trust. Every new mandate represents far more than an increase in room count. It is an endorsement of our platform, our people, and our ability to create sustainable value over the long term. The addition of Mövenpick Münster is another important step inearning trust, building strategic partnerships, and creating long-term value for all stakeholders. #OdysseyHotelGroup #Hospitality #GrowthStrategy #Movenpick #Accor #Germany # #ValueCreation #Leadership
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Peter-Hendrik van de Poppe vond dit interessantPeter-Hendrik van de Poppe vond dit interessantI am incredibly grateful today! I joined Uberall on September 1st 2023 and the last 3 years have gone in the blink of an eye! I’m so proud of where we are now and the direction we are heading in. I am lucky to work here during the AI revolution we find ourselves in. We have both the space to innovate and experiment while also enjoying the tailwinds for all things technical SEO. It really reminds me of the value of working for DACH based software companies with proper global ambition and why this is becoming somewhat of a niche for me: - The platform works: a German company will not make claims it cannot fulfil. Repeatedly, especially in North America, we pick up clients in a genuinely broken state. Not sub-optimal where change could offer gains in the margins and useful consolidation. I mean genuinely broken. Solving these problems brings a real sense of achievement and satisfaction for me and my teams. The confidence to keep scaling and growing as an organisation is borne in the confidence that the platform will not fall short. - You get time to find the right formula: A German company is not afraid to focus on the mid-long term where the green flags are evident. As somebody pulling many levers across different functions it’s rare that every initiative just works. There is always a high bar for standards paired with realistic expectations. Thank you to Florian and the rest of my peers for taking a chance on me. Thank you Anthony for continued trust and positive pressure to become the most impressive organisation possible. Thank you to my leadership team for continuing to commit to the mission Rebecca, Daniel, Krystal, Nick, Alexandre, Ulas, Samy, Allison, Brooke, Lex, Jo, Alexander, Sven, Sebastian, Katie, Jérôme, Adina, Madalina, Gizem, Jeffrey and the nearly 200 people we serve in our respective Global Customer Organisation teams! Shout to Nadine for keeping me and all of the Exec team functioning. I also want to acknowledge and thank those who left during my tenure, as their contributions clearly survive in the fabric of the business. Time to finish 2026 strong, I cannot wait to look back again in 3 years and see what we achieved together! Thank you to every colleague, Partner, and Customer for making these last 3 years some of the most enjoyable in my whole career 💜 Let’s Goooooo!
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Peter-Hendrik van de Poppe vond dit interessantPeter-Hendrik van de Poppe vond dit interessantToday marks 10 years with Salesforce. Ten years in this 'Ohana — and I want to start by saying thank you. To my team members, past and present, who've pushed, challenged, and grown with me. To our customers, who trusted us with their most important transformations. And to our partners, who built alongside us every step of the way. This milestone is as much yours as it is mine. The biggest thank you goes to my wife Kim Beijer and my kids Obbe Reinders and Pleun Reinders, who taught me long before 2016 that we are in this together no matter what! Ten years also means ten years of continuous learning. Here are 5 leadership lessons that stuck with me along the way. A special thank you to all the leaders I’ve had the privilege to work with: Bob Vanstraelen, Miguel Milano, Alexa Vignone, Lori Steele, Mark Wakelin, Joseph Inzerillo, Jeff Amann, Eran Agrios, Arsenio Otero, Daniel Moriceau, Yana Petrova, Ulrik Nehammer, Simon Short, Marco Clazing, Nina Gmachl-Eshuis, Peter-Hendrik van de Poppe, and many more! 1. We're part of a unique ecosystem. Everything we do centers on helping customers connect to their customers in a whole new way. In this new AI era, that mission has never been more exciting. We continuously see the power of this ecosystem: driving change at speed and scale without losing sight of our core values. 2. Resilience and persistence beat the rollercoaster. Growth comes with highs and lows. One day you feel like the hero; the next, like a zero. What matters is resilience. As a leader, you have to hold two horizons at once: delivering this quarter's performance while simultaneously building the mid-term changes your business needs. 3. People first. Always. Authentic leadership proves itself under pressure — especially when your plan falls apart on day one and you have to adapt. Change is the only constant, and navigating it is a team effort every single day. 4. Real transformation needs real pressure. True business transformation only happens when there's enough pressure — and when it becomes personal for the customer’s leadership team. Without that, you get a like-for-like technology swap at best. In this agentic era, navigating the road ahead requires both intrinsic and extrinsic motivation from everyone involved, especially senior leadership. 5. Build vs. buy is still the question. Even as AI unlocks near-unlimited possibilities, the build-vs-buy debate remains as relevant as ever. The real question is: where should you focus your energy to uniquely compete? Identify what truly sets your business apart, and leverage standard platform capabilities for the rest so you can focus your time on people, process, and data. Here's to the next 10 years!
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Peter-Hendrik van de Poppe heeft hierop gereageerdPeter-Hendrik van de Poppe heeft hierop gereageerd15 years at SAP today. From joining as an intern to where I am now, it's been an incredible journey filled with great customers, outstanding colleagues, and countless opportunities to learn. From Walldorf to more than 50 countries, living across Germany, the US, France, the UK, Sweden and the Netherlands, the world genuinely became home. Over the years technology has evolved, but one thing has remained constant: the people. One lesson that sticks with me is that it matters more who you work for and who you work with than what you actually do. A trusted, fun work environment beats the best job description on paper every day of the week. I've been fortunate to work alongside some exceptional people who have challenged, supported, and inspired me throughout my journey. There have been plenty of challenges, lots of learning and more memorable moments than I can count. I've learnt there is no shortcut to experience, other than brutal honesty and tireless, hard work to catch up. Many of the most valuable lessons have come from the moments that pushed me furthest outside my comfort zone. A huge thank you to everyone who has been part of my journey. As Maya Angelou said: 'People will forget what you said, people will forget what you did, but people will never forget how you made them feel.' 15 years down and still excited about tomorrow!
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Peter-Hendrik van de Poppe heeft hierop gereageerdPeter-Hendrik van de Poppe heeft hierop gereageerdHi network, I hope you’re all doing well. It’s time for a personal update! Last week, I started a new adventure, joining Construsoft Group as Chief Revenue Officer. I’m very excited to become part of this amazing global software company serving the construction industry in over 20 countries. A big thank you to Wouter Hartemink, Gideon Cramwinckel and the entire Construsoft Group team for your trust, confidence and incredibly warm welcome. I’m really looking forward to what we will build and achieve together! Of course, starting this new chapter also means closing a very special book after 12,5 unforgettable years at Planon. It is almost impossible to capture this journey in a few sentences. The adventures, the successes, the teamwork, the incredible growth, and — perhaps most importantly — the huge amount of fun we had together made this a truly unique journey. To everyone Planon: thank you so much. I’m incredibly grateful for everything we experienced and achieved together, and I already miss you all. And on behalf of the Planon team, allow me to once again thank the creator, director and leading man of this incredible adventure: Pierre Guelen. Thank you for the trust, our personal cooperation, the opportunities you gave me, the inspiration to all of us and, above all, for creating something truly special. After so many years, it feels strange to turn the page — but I’m also hugely excited about the next chapter. Construsoft Group, here we go, let's Co! 🚀
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SAP WinnerCircle 2018
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SAP WinnerCircle 2016
SAP Winners' Circle Team
Celebrated at Winners’ Circle @ Cabo San Lucas - the most prestigious recognition for sales and services quota-carrier colleagues at SAP and throughout our industry.
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SAP WinnerCircle 2015
SAP Winners' Circle Team
Celebrated at Winners’ Circle @ Hawaii - the most prestigious recognition for sales and services quota-carrier colleagues at SAP and throughout our industry.
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SAP WinnerCircle 2014
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Celebrated at Winners’ Circle @ Hawaii - the most prestigious recognition for sales and services quota-carrier colleagues at SAP and throughout our industry.
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SAP WinnerCircle 2013
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Celebrated at Winners’ Circle @ Hawaii - the most prestigious recognition for sales and services quota-carrier colleagues at SAP and throughout our industry.
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Sales of the Year
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Sales of the year 2006
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