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The death of Flash is coming: If you haven’t switched, it will soon be too late
The death of Flash is coming: If you haven’t switched, it will soon be too late
Major digital media and marketing players face a stark realisation in 2016: Flash is dying. And those yet to move…
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Mark Stanton reposted thisMark Stanton reposted thisWe're partnering with Deutsche Telekom to integrate AI voice technology across its business. Europe's largest telecommunications company is bringing AI into the contact center, to its consumer app, and into the network itself. Its AI call assistant runs on ElevenLabs, embedded in the network so it works on any mobile device that can make a call. That brings customers: - Live assistance during calls - Real-time translation - Call transcription and summaries Deutsche Telekom is also using ElevenLabs in their customer service operations. The voice quality keeps customers on the line with the AI agent, giving the agents the opportunity to resolve their questions end to end. What began as a set of app features in early 2025 has grown into an integration at the core of Deutsche Telekom's services - and our partnership continues to expand.
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Mark Stanton shared thisElevenLabs Summit is coming to India! Bengaluru - Oct 6!Mark Stanton shared thisThe ElevenLabs Summit is coming to Bengaluru on October 6. Expect first looks at new models, insights into where voice and agents are headed, and live demos from the teams building voice-first AI in India. Register at the link in the comments.
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Mark Stanton reposted thisMark Stanton reposted thisThat's a wrap on our ElevenLabs Sydney voice agent workshop! 🎉 Massive thanks to Mark Stanton and Boris Benchev for running such a great session. We had a packed room with great energy. We walked through building a production-grade voice agent from the ground up — covering architecture, prompts, tools, workflows- and everyone left having actually built a working voice agent, not just watching along (all in under 2 hours!). Thanks to everyone who came out and got hands-on with us. Follow along for the next one. We'd love to see you there!
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Mark Stanton shared thisBuilding a voice agent that demos well is easy. Building one that’s reliable in production is much harder. On 30 July we’re hosting a live technical workshop in Sydney where we’ll build a production-grade voice agent from the ground up. We’ll cover the architecture, prompts, tools, workflows, integrations, and evaluation patterns teams are using in production today. Designed for product managers, AI engineers, developers, and technical CX teams. You’ll leave with a working agent, a practical lab guide, and patterns you can apply to your own product. Places are limited to keep the session hands-on. Register at https://lnkd.in/gHb-jhkx See you there![Sydney] Live Workshop: Build a production-grade voice agent[Sydney] Live Workshop: Build a production-grade voice agent
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Mark Stanton reposted thisMark Stanton reposted thisToday we're launching Shorthand for WordPress — bringing the Shorthand editor natively into the CMS that powers over 40% of the web. For teams publishing immersive editorial and brand content in WordPress, the workflow has always been clunky — custom builds, fragile embeds, and too much switching between tools. With Shorthand for WordPress, your writers, designers, and web ops teams can collaborate on beautiful, editorial-grade stories without ever leaving your CMS. It's the same Shorthand you know and trust, now in WordPress. Read the full announcement → https://lnkd.in/gPYCuUmG
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Mark Stanton reposted thisMark Stanton reposted thisWe’re gearing up for two big product releases based on the publishing tasks we see users trying to get done. Not new features. New products. Each built around the magical Shorthand editor, with thoughtfully designed AI sitting at the heart of it. 1️⃣ Shorthand for WordPress Launching for real this week. Shorthand for WordPress brings immersive visual storytelling directly into WordPress, the world’s most popular CMS. That means editorial teams can create gorgeous narrative content without leaving their existing workflow — and without wrestling with page builders. Writers write. Designers design. Stories look the way they should. Shorthand for WordPress ships with our AI Creative Companion. All those repetitive, fiddly design and layout tasks that used to take time? Creative Companion handles them in a snap. A preview version of Shorthand for WordPress is available now. Let me know in the comments if you’d like access. 2️⃣ Serial The Shorthand you know and love is optimised for self-contained feature stories and reports that you publish into an existing website. Flagship content. Your most important stories. But over the years our customers started doing something else with it. They began using Shorthand for regular publishing. Blogs. Digital magazines. Newsletters. The editor works beautifully for creating individual stories. But recurring publishing needs more than just a story editor. You need a publication. Homepages. Categories. Editions. Search. A way to grow and manage an audience. So we built Serial. Think of it as a platform for everything from plain articles like you see on Substack, Beehiiv or Ghost to immersive feature stories like those on the BBC or the New York Times, all made easy for brands and builders. Instead of publishing stories into another platform, Serial is where your whole publication lives. With Serial, you can just publish things, with purpose. We’re using Serial internally already, and we’ll make it broadly available soon. Two new products. Two distinct publishing scenarios. The Shorthand editor is evolving from being the whole product to the editing component inside multiple products, each carefully designed to do a specific job. These two new products are just the beginning.
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Mark Stanton reposted thisMark Stanton reposted thisWe've been shortlisted for another award! 🔥 This time, we're a finalist in the Standout Platform / Technology / Tool category of the UK Digital Excellence Awards. The winners will be announced at the awards ceremony on the 23rd April at the London Hilton Paddington. Some of our crew will be there! We hope to see you there, too!
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Mark Stanton shared thisWe're expanding our Customer Success team in Europe (https://lnkd.in/gRad9G8S) & the Americas (https://lnkd.in/g4mRBtiZ). Know anyone who loves the place where tech & storytelling come together?
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Mark Stanton reposted thisMark Stanton reposted thisContext is often sacrificed for speed, but Arab News is pushing back. Arab News has been creating in-depth digital stories for years, and they’ve learned what it takes to keep readers engaged on mobile. In this conversation, Tarek Ali Ahmad, Head of Research and Studies at Arab News, shares how his team has adapted their approach. From simplifying scroll interactions to deciding what should (and shouldn’t) become a visual story, this is a practical look at making depth work online. 📅 Wednesday 25 February 🕒 3pm GMT / 10am EST ⏱ 15 minutes 📍Register: https://lnkd.in/e3rNvfCg Can’t make it on the day? Sign up anyway and we’ll send you the recording!
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Mark Stanton liked thisMark Stanton liked this🎓 Proud to share that I have officially graduated with a Bachelor’s Degree in Communications and Digital Media from Universidad del Valle de México (UVM) — earning the highest GPA in my class, 9.74, and graduating as Valedictorian. Completing this degree while continuing to grow professionally has reinforced some of the skills I value most: strategic communication, digital storytelling, leadership, adaptability, audience engagement, and data-informed decision-making. These capabilities complement my professional experience across Customer Success, Strategic Account Management, SaaS, client engagement, onboarding, and revenue growth, and strengthen the perspective I bring to building meaningful customer relationships and delivering measurable business outcomes. I’m grateful to the professors, classmates, colleagues, friends, and family who supported me throughout this journey. This milestone represents much more than completing a degree — it reflects a commitment to continuous learning, professional growth, and becoming a stronger leader in an increasingly digital and customer-centric world. Excited for what comes next. 🚀 #Communications #DigitalMedia #CustomerSuccess #StrategicAccountManagement #SaaS #Leadership #ProfessionalDevelopment
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Mark Stanton liked thisMark Stanton liked thisYesterday was my last day at AWS, a company that almost felt like part of my identity for the last decade. I'll dearly miss this place, my journey with AWS has been nothing short of a celebration. I want to thank every customer and colleague I have had the opportunity to work with. You truly have made this journey amazing, I'm incredibly grateful for all the opportunities, learnings, memories, and friendship I have made along the way. THANK YOU!!! As for what's next, I'll be joining ElevenLabs. More on this in a couple of weeks time - for now, I'm looking forward to doing absolutely nothing :) A special thanks to Manoj Nair - the person who convinced me to move to Australia and come work for AWS all those years ago.
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Mark Stanton liked thisMark Stanton liked thisI've been exploring the maths on how to optimise agents, for both accuracy and robustness. Generally, robustness means small changes in inputs to system (e.g. a prompt) don't change the end outcome much (e.g. an agents answer). When building AI agents, it often seems small changes to the prompt can make or break they agent. They are very fragile. Part of the issue is we don't really know what small is. Unlike distance in a 3d space, there is no good definition for the distance between two prompts. Without this definition, its hard to have a reliably good optimisation or reinforcement learning routine. So I did some exploration and found some good statistical measures that are a a near-distance with distance and can help provide the foundation for a more mathematically provable robust agent. Interestingly, these show that distance is a function of both the prompt and the question being asked. https://lnkd.in/gg6dfFka
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Mark Stanton liked thisI finally read the Gruffalo last week. What a story! 🐭 I deliberately bought the book for my daughters third birthday because I was tired of the shocked faces from fellow parents when I said I hadn't read it. I knew the Brand, I didn't know the Story. Now, I'm even more obsessed and we are reading it every bedtime. So people, take note. You can build a good brand, but if you tell great stories, your brand will build itself.
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Mark Stanton liked thisGreat to share some perspectives on what it really means for organisations to be video-forward at Masterclassing's HR Leaders Lunch in Melbourne this week John H. Kevin W. Andrew I. Rosic. Had a great time unpacking that with everyone in the room! Thanks to Masterclassing and William Luangrath, Suela B for hosting!Mark Stanton liked this🎥 72% of people prefer learning new things through video But how can organisations leverage video to create better experiences for employees?! Yesterday at our Masterclassing HR Leaders Lunch in Melbourne, our Expert Speakers John H. and Jenny Li from Vimeo, took us through the latest innovations in video and how AI is being utilised to engage the workforce and provide better, more actionable insights The outcomes are huge..... Companies with video-forward work cultures are 75% more likely to report excellent employee engagement And with the new developments of AI it can fast track employee development, increase retention and engagement helping reach international workforces at scale and speed Some great stats shared were: 🛜 85% of internet traffic is video based ⏱️ In-video interactions create 45% higher interaction rates and 30% longer viewing time 📨 Employees are 75% more likely to watch a video than read an email 📈 94% of employees state that video’s top benefit is increased productivity Thanks also to Kevin W. and Andrew I. Rosic for helping support all of the discussions 📥 If you want to talk through what a bespoke event could look like for your team, drop me a message #masterclassing #eventsponsorship #hrtech
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Mark Stanton liked thisMark Stanton liked thisAfter 8 amazing years, my time at Vimeo has come to an end. I joined in August 2018, when we were a brilliant, scrappy sales team still trying to define our position in the Enterprise market. A combination of strategy and grit (and a great product) helped us scale revenue from $8M to $100M+ ARR. Along the way, there were: - Consultative sessions with the Vimeo creator community about monetization - Finding the answer to "What is Vimeo Enterprise?" — and then launching it - Launching Vimeo AI and defining what it meant for our customers - Making $100K deals the norm - Proving $1M+ deals were possible — then proving they weren't a fluke - 5 promotions, an IPO, an acquisition, and countless memories with better friends than I could have imagined There are so many people to thank, but for now I want to highlight the sales/revenue leaders who shaped this time in my career: Mahdi Motamedi, Josh Normand, Stuart Barnes, Rob Cocks, Javier O., Elizabeth Henry, and Giuseppe Cannarozzo. I am thankful for each of your leadership, enthusiasm, and trust over the years. As for what's next? I'm looking for my next sales leadership role in the AI, cloud, and enterprise SaaS world. I'm already so inspired by the conversations and possibilities, and I am looking forward to finding the next opportunity to help a team grow and scale. If you're building something in that space and need someone who's done this before, I'd love to talk. And if you just want to grab coffee or catch up, my DMs are open. Looking forward to making the next journey even better than the last.
Experience & Education
Volunteer Experience
Projects
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TENplay Apple TV app
Bringing you the best of TEN, ELEVEN and ONE, TENplay packs three channels of premium entertainment into one irresistible package on Apple TV.
• Watch full episodes straight after they’ve aired or catch up at your convenience. TENplay is TV anytime; what you want, when you want it.
• Streaming in superior quality, TENplay on Apple TV is the shows you love as you’ve never experienced beforeOther creatorsSee project -
Network Ten & Brightcove multi platform video on demand service
Release of improved VOD service with Brightcove
- 6 month planned migration
- Long form content with cuepoint advertising
- Complete transfer of Network Ten assets with metadata
- Integrated IMA3 ads support with DoubleClick for Publishers
- Omniture video analytics
- Multiple media provisioning processes
Support across Ten VOD platforms:
- Network Ten Websites
- Win 8 app
- Sony TV
- xBox app
- Mobile support
- Syndicated website partners
Other creatorsSee project -
TENplay.com.au
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Re-platform of all existing Network Ten websites under one Sitecore website hosted at tenplay.com.au.
TENplay nominated for 3 AIMIA awards.
http://www.newsmaker.com.au/news/28826/three-aimia-awards-nominations-for-tenplay#.Uvnwcs5Ae5IOther creatorsSee project
Organizations
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Sydney Video Tech Meetup
Co-founder and organiser
-The Sydney Video Technology Meetup is for anyone interested in the underlying technology behind video and video publishing: streaming, transcoding, codecs, advertising, playback, open standards, mobile, connected tv and more. We will focus on the engineering side and not the creative side, but creatives are welcome.
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Web Standards Group
Co-founder and organiser
-The Web Standards Group is for web designers & developers who are interested in web standards (HTML, XHTML, XML, CSS, XSLT etc.) and best practices (accessible sites using valid and semantically correct code).
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Department of Internal Affairs (NZ)
The Government Chief Digital Office has established a new channel for digital identity services in Marketplace. Applications are now open for suppliers. Marketplace.govt.nz is an online market that facilitates the New Zealand government's procurement process by linking businesses that offer services and sell products with government agencies that wish to buy them. It seeks to reduce the time, cost and effort for agencies to procure, negotiate and manage engagements with suppliers for government agencies. With 234 government agencies, 900 suppliers and over $874m spent through Marketplace, it’s a great place for suppliers to list their services. 2026 is going to be a big year for digital identity in New Zealand, with the first credentials due to be issued and the digital wallet in the Government App coming soon. This new channel will enable a thriving market and connect agencies with suppliers to get more digital credential work underway. Apply now – link in the comments #GCDO #digitalgovernment #GovtNZ #GovtNZapp #PaeHokohokoMarketplace
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CroftCorp
Why IT Feels Complicated (And How to Simplify It!) As a trusted IT partner supporting businesses across South East QLD we’ve seen the same pattern repeat itself, technology feels complicated when it’s being managed reactively. After years of helping organisations simplify their systems, eliminate avoidable downtime, and gain full visibility over their IT environment one thing has become clear, complexity disappears when prevention becomes the priority. If you're a business owner, you've probably asked yourself why technology feels so complicated? The truth is IT isn’t meant to be confusing. It’s meant to make your business run smoother, faster, and safer. But when technology becomes reactive instead of proactive, it quickly turns into a source of disruption. At its core, effective IT management comes down to one principle - Prevention over Reaction. Instead of waiting for something to break, a prevention first approach builds resilient systems that stop issues from happening in the first place. The key? Planning and structure. When you know which areas of your technology are critical and you have visibility and governance around them everything becomes more manageable. This proactive mindset shapes how we support teams, select tools, strengthen security, and maintain operations. Good IT isn't about putting out fires, it’s about making sure those fires never start. When your technology is stable, predictable, and well-managed; your business can focus on what truly matters, growth. Read more about how to structure your business IT here: https://lnkd.in/guFBwfg5
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UpTime Web Hosting
What Is .Io: A Guide for Australian Businesses 2026 https://lnkd.in/geeKx-hK You're setting up a new website, a customer portal, or maybe a software product. You search for name ideas, and suddenly half the available options seem to end in .io. The names look sharp. They feel modern. They also raise a practical question for an Australian business owner: is this just startup styling, or does it make sense for your business? That's where most advice on .io falls short. It usually stops at “tech companies use it” and leaves out the real decision points. If you...
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