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The Apple Watch is the best smartwatch for iPhone users, but choosing between the entry-level Watch SE 3, the mainline Series 11, and the premium Ultra 3 can be a challenging task. We’ve reviewed every version of the Apple Watch since its release in 2015, and we are equally familiar with its software. With a 4.5-star rating and our Editors' Choice award, the Apple Watch Series 11 is our top pick for most people thanks to its durable design, impressive battery life, wide range of sensors, and overall value for the money. That said, we're here to walk you through all three current options, along with links to our in-depth reviews, so you can find the best Apple Watch for your needs and budget.
Our Top Tested Picks
Apple Watch Series 11
Bottom Line
- 5.0 - Exemplary: Near perfection, ground-breaking
- 4.5 - Outstanding: Best in class, acts as a benchmark for measuring competitors
- 4.0 - Excellent: A performance, feature, or value leader in its class, with few shortfalls
- 3.5 - Good: Does what the product should do, and does so better than many competitors
- 3.0 - Average: Does what the product should do, and sits in the middle of the pack
- 2.5 - Fair: We have some reservations, buy with caution
- 2.0 - Subpar: We do not recommend, buy with extreme caution
- 1.5 - Poor: Do not buy this product
- 1.0 - Dismal: Don't even think about buying this product
Read Our Editorial Mission Statement and Testing Methodologies.
The Series 11 offers longer battery life than its predecessor and adds 5G cellular support without a price increase over the Series 10. These welcome upgrades make the best Apple Watch for most people better than ever.
Pros
- Nearly two days of battery life in testing
- Now supports 5G
- FDA-approved hypertension notifications
- WatchOS 26 delivers helpful new features
- Vibrant screen
- Slim design
- More durable
Cons
- Same specs and sensors as the previous model
- Sleep Score and Workout Buddy lack depth
Apple Watch SE 3
Bottom Line
- 5.0 - Exemplary: Near perfection, ground-breaking
- 4.5 - Outstanding: Best in class, acts as a benchmark for measuring competitors
- 4.0 - Excellent: A performance, feature, or value leader in its class, with few shortfalls
- 3.5 - Good: Does what the product should do, and does so better than many competitors
- 3.0 - Average: Does what the product should do, and sits in the middle of the pack
- 2.5 - Fair: We have some reservations, buy with caution
- 2.0 - Subpar: We do not recommend, buy with extreme caution
- 1.5 - Poor: Do not buy this product
- 1.0 - Dismal: Don't even think about buying this product
Read Our Editorial Mission Statement and Testing Methodologies.
The Apple Watch SE 3 delivers two-day battery life, a top-of-the-line processor, an always-on display, and upgraded sensors and software for the same price as its predecessor. It's a strong, budget-friendly alternative to the Series 11.
Pros
- Sharp always-on display
- Same processor as the Series 11
- Nearly two days of battery life
- Supports 5G
- Gesture controls
Cons
- Lacks sensors for blood oxygen, ECG, and hypertension
- No QWERTY keyboard for text input
- Large bezels
Apple Watch Ultra 3
Bottom Line
- 5.0 - Exemplary: Near perfection, ground-breaking
- 4.5 - Outstanding: Best in class, acts as a benchmark for measuring competitors
- 4.0 - Excellent: A performance, feature, or value leader in its class, with few shortfalls
- 3.5 - Good: Does what the product should do, and does so better than many competitors
- 3.0 - Average: Does what the product should do, and sits in the middle of the pack
- 2.5 - Fair: We have some reservations, buy with caution
- 2.0 - Subpar: We do not recommend, buy with extreme caution
- 1.5 - Poor: Do not buy this product
- 1.0 - Dismal: Don't even think about buying this product
Read Our Editorial Mission Statement and Testing Methodologies.
The Apple Watch Ultra 3 is even more well-connected than its predecessor, with a 5G modem and satellite support, bringing extra peace of mind to its target audience of outdoor enthusiasts.
Pros
- Supports satellite connectivity for off-grid communication
- 5G comes standard
- Longest battery life of any Apple Watch
- Vibrant, wide-angle OLED display
- FDA-approved hypertension notifications
Cons
- Expensive
- Bulky
- Same sensors as the previous model
The Best Smartwatch Deals This Week*
- Apple Watch Series 11 (GPS, 46mm, M/L Black Sport Band) — $329 ($429) Save $100.00
- Samsung Galaxy Watch 7 (Bluetooth, 44mm, Green) — $197 ($279) Save $82.99
- CMF Watch 3 Pro Smartwatch (Dark Grey) — $79 ($99) Save $20.00
- Amazfit Bip 5 GPS Smartwatch (Black) — $59 ($89) Save $30.00
- Garmin VaÂvoactive 6 GPS Smartwatch With AMOLED Di... — $249 ($299) Save $50.04
EDITORS' NOTE
March 2, 2026: With this update, our lineup of recommended Apple Watch models remains unchanged. The existing picks have been vetted for currency and availability.
- Nearly two days of battery life in testing
- Now supports 5G
- FDA-approved hypertension notifications
- WatchOS 26 delivers helpful new features
- Vibrant screen
- Slim design
- More durable
- Same specs and sensors as the previous model
- Sleep Score and Workout Buddy lack depth
The Apple Watch Series 11 marks the first major improvement in battery life for a Series watch since the original, increasing to an estimated 24 hours from 18 hours for all previous flagship models. As usual, Apple's estimates are conservative; the Series 11 lasted 43 hours in our testing, up from 36 hours in the previous generation. The Series 11 also adds an Ion-X coating to increase the scratch resistance of its screen and a 5G antenna for faster download speeds when you're away from your phone. Also new to this generation are hypertension notifications, which can alert you to signs of high blood pressure.
Otherwise, it carries forward the same sleek design as the Series 10, including a bright and vibrant wide-angle OLED display. It offers a robust sensor suite to track health metrics like blood oxygen saturation (SpO2), heart rate, ECG, and skin temperature. Its new watchOS 26 software includes a number of helpful features, such as an AI-powered Workout Buddy that offers words of encouragement while you exercise, a Sleep Score metric that provides a holistic view of the data it collects overnight, and a wrist flick gesture to dismiss calls and alarms.
Overall, the Series 11 offers the most attractive combination of design, features, and price of the bunch, so it's our top Apple Watch pick for most people.
Apple fans: The Series 11 gives you access to all of Apple's latest features and software, without needing to pay up for extra durability you might not need in the Ultra 3.
Athletes: The Series 11 has all of the company's exercise and health-tracking features, and it's less bulky than the Ultra 3.
Fashion lovers: Offering a sleek design and the largest selection of finishes and bands of the trio, the Apple Watch Series 11 is the best choice if you want a look tailored to your style.
Workaholics: The Series 11 has tools to help you manage your sleep and stress. It has loads of apps to help with productivity, and its smart stack of widgets can keep you up-to-date with important reminders.
- Sharp always-on display
- Same processor as the Series 11
- Nearly two days of battery life
- Supports 5G
- Gesture controls
- Lacks sensors for blood oxygen, ECG, and hypertension
- No QWERTY keyboard for text input
- Large bezels
The Apple Watch SE 3 offers excellent value, as it has the same processor as the flagship Series 11, plus 5G connectivity, and an always-on display. It launches with watchOS 26, so it has access to the company's latest software features, including Sleep Score and Workout Buddy. It even outpaced the Series 11 in our battery life testing, lasting 46 hours. Add in gesture controls, built-in Siri, and wrist temperature sensing, and the SE 3 does most of what you'd expect from a flagship smartwatch for much less money.
Of course, it doesn't do everything that the Series 11 can do. It's missing hypertension notifications, dust protection, blood oxygen and ECG sensors, and a depth gauge. It also comes in smaller sizes, and the screen is dimmer with noticeably larger bezels. None of these are deal-breakers, though, and if you're looking for value, the SE 3 is the Apple Watch for you.
Budget shoppers: The Apple Watch SE 3 is the most affordable Apple Watch, and unless you're comparing them side by side or know what missing features to look for, it has the feel and performance of the Series 11 for $150 less. Thanks to watchOS 26, it even has the same list of activity, exercise, and sleep tracking features.
First-time smartwatch buyers: If you're new to smartwatches, the Apple Watch SE 3 will immediately impress with its excellent performance and wide feature set, and you likely don't need to spend more for the few sensors separating it from the Series 11.
Older or younger users: If you're getting a watch for a family member who's less tech savvy, you can set up the Apple Watch SE 3 for them, and they'll still get the same snappy, polished experience. This is also an excellent pick for school-age children, with support for emergency calling and parental location tracking. When paired with a cellular plan (typically around $10 per month), it serves as a stopgap if you don’t want to buy your child a phone yet.
- Supports satellite connectivity for off-grid communication
- 5G comes standard
- Longest battery life of any Apple Watch
- Vibrant, wide-angle OLED display
- FDA-approved hypertension notifications
- Expensive
- Bulky
- Same sensors as the previous model
The Ultra 3 is the biggest, most powerful, and priciest Apple Watch. It's priced more like an iPhone than an Apple Watch, but it works hard to justify its cost. It has the longest battery life of the line, lasting nearly three full days on a charge in the real world. Plus, 5G comes standard on the Ultra 3 for fast downloads when you're away from your phone, and it's the only Apple Watch with satellite connectivity. If you're adventuring out of cell service range, you can use satellites to contact emergency services, send texts, and keep your loved ones up to date with your location.
Additionally, the Ultra 3 is much more durable than its siblings and can withstand extreme temperatures, deep submersion, and high altitudes. It also has a superior altimeter, depth gauge, and GPS antenna than the Series 11.
Since it matches the Series 11 in exercise monitoring and lifestyle features, you probably don't need to pay the premium for the Ultra 3 for day-to-day activities, but it's worth the money if you're into mountain biking, water expeditions, or other adventurous activities.
Adventurers: The obvious one. If you want a watch to keep up with you on your outdoor excursions, the Ultra 3 is your best bet. It can hold up to climbing, hiking, mountain biking, and even water sports like diving and jet skiing. The emergency satellite connectivity will offer peace of mind as you wander off the beaten path.
Endurance athletes: Since it lasts nearly three full days on a single charge, the Ultra 3 is the best Apple Watch for prolonged activity with the GPS firing.
Shoppers unwilling to compromise: Even if you don't go on adventures regularly, the Ultra 3 has the most premium and durable build of the line. It also boasts the highest feature count with its dual-frequency GPS, customizable Action button, emergency siren, satellite connectivity, and extended altimeter and depth gauge range. You might not even use all of its features, but if you just want the top model regardless of price, this is the one.
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What Is the Best Alternative to the Apple Watch?
Our roundup of the best smartwatches overall offers several platform-agnostic options if you use an Android phone (or simply don't want an Apple Watch). And if your biggest priority is tracking your health, some of the best fitness trackers are more affordable than the Apple Watch SE 3.