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Sales & Marketing: Buying Advice, Tips, and News

Latest Sales & Marketing Stories

Marketing types are turning to different tools to assess our satisfaction, and not all of them will leave you feeling satisfied about your privacy.

By Rob Pegoraro
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Customers are vital to any business, and customer relation management (CRM) software enables you to maximize every interaction. We help you choose the right CRM for your small business based on our in-depth testing.

By Ben Moore
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A capable email marketing service is essential for sending targeted ads, newsletters, special offers, or surveys to your customers. We help you choose the best one for your business based on our reviews and testing.

By Gabriel Zamora
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Marketing emails that should appear in the Promotions tab are flooding people's Primary inboxes. Google says it's 'actively working to resolve the issue.'

By Chloe Albanesius
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Customer relationship management (CRM) doesn't have to be costly and complicated. Start with the top small-business-friendly CRM software we've tested.

By Ben Moore
Best CRM for small business

The reinvented marketing platform combines traditional SEO tools with savvy new AI insights.

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4.0

Salesforce Starter Suite provides a highly customizable and capable CRM solution for small businesses that eventually plan to upgrade to one of the company's more feature-rich tiers.

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By Alison Barretta
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Plan content clusters, generate optimized blogs, and publish to WordPress all in one place.

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3.5

HoneyBook is a full-featured and capable CRM for small businesses or established freelancers that have outgrown spreadsheets, but it's very pricey and could use better reporting options.

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By Alison Barretta
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Market smarter with Pushbio for just $69.99, and get detailed analytics, QR code creation, retargeting pixels, and even a virtual business card.

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4.0

Insightly helps businesses at all levels quickly learn customer relationship management and provides a full suite of capable tools.

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By Dianna Gunn
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4.0

The powerful Sugar Sell CRM can help businesses streamline sales processes with its extremely flexible interface and insightful AI tools.

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By Dianna Gunn
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4.0

Omnisend's template-heavy email marketing tool is especially good for small and midsize marketers, though it lacks the detailed analytics of top competitors.

Get 20% off for 3 Months with Code: PCMAG20
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By Gabriel Zamora
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4.0

Creatio’s flexible and easy-to-navigate CRM software supports some of the most advanced AI tools in the industry, though its high price makes it best suited for large organizations.

By Dianna Gunn
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4.0

Apptivo provides a highly customizable, feature-rich CRM experience with all the tools and analytics your small business needs.

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By Dianna Gunn
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4.0 Editors' Choice

The approachable and low-cost Bigin by Zoho CRM makes it easy for small businesses to organize contacts and leads, even if they're starting from scratch.

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By Dianna Gunn
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3.0

Pipedrive provides all of the tools you need for customer relationship management, but you can get more features and support from alternatives that cost the same—or even less.

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By Dianna Gunn
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4.0

HubSpot's Smart CRM offers a robust AI assistant and all but the most advanced features you need for a midsize business.

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By Alison Barretta
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4.0

With a sensible starting price, an intuitive design, and plentiful customization options, the lightweight Freshsales CRM platform can help SMBs get up and running quickly.

By Dianna Gunn
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3.5

Although some tools could be more granular, GetResponse’s straightforward email and automation builders help marketers of all sizes create consistent campaigns.

10% Off Monthly Plan
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By Max Freedman
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