Join us on March 23 as we introduce how the Gemini advantage is supercharging Google Marketing Platform. Discover a new level of value: see further into the consumer journey, remove fragmentation and activate data in real time. 📅 Save the date: March 23 | 11:30 AM ET 🔗 Register for the livestream: https://goo.gle/4rHEGA6
About us
Introducing Google Marketing Platform, a unified advertising and analytics platform for smarter marketing and better results. Learn more at g.co/marketingplatform
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http://g.co/marketingplatform
External link for Google Marketing Platform
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- Advertising Services
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- Mountain View, California
Updates
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Google Marketing Platform reposted this
Euronics, a titan in Italy's consumer electonics industry, needed to cut through a crowded market and drive sales across hundreds of stores. Teaming up with Dentsu Italia, Euronics turned to the Spotify Ad Exchange and Google Display & Video 360 to activate a programmatic, data-led audio strategy. Through biddable buying, real-time optimization, and geolocal targeting, the results spoke volumes: ✅ +28% ROAS vs. traditional radio ✅ +6.6% ROAS vs. online video ✅ +15pp additional ROAS lift Read the full story—and get inspired to launch your own programmatic audio campaign—right here 👉 https://lnkd.in/etDgu2z9
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Samantha Kurlander, Global Product Lead for CTV, shares her go-to strategy for staying agile and ensuring advertisers can reach fans exactly where they’re watching. Here’s why Samantha recommends Display & Video 360 to simplify the path to the big screen ⬇️
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Google Marketing Platform reposted this
YouTube has officially secured its spot as the #1 streamed platform on U.S. TV screens for the third consecutive year. 🏆 According to Nielsen, YouTube continues to lead the streaming pack, but for marketers, the real story isn't just the "where," it's the "how." As creators evolve into full-scale studios and AI-powered tools redefine viewer engagement, the "living room" has become a powerhouse for both brand storytelling and commerce. Check out the latest Think with Google blog that breaks down the 2026 roadmap for brands → https://goo.gle/4l4cFQR
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Join our product team on February 26th at 11 AM ET for an inside look at the Display & Video 360 H1 2026 Roadmap. 🚀 https://goo.gle/4kzQxNJ The session will highlight recently launched and upcoming features across planning, buying, and measurement. What you can expect ⬇️ 🔹 CTV capabilities 🔹 Optimization levers 🔹 Workflow improvements 🔹 Measurement features 🔹 And more 💬 Have a question for our product leads? Submit here: https://goo.gle/3OmXK7T
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With the high stakes of live events, speed is your biggest competitive advantage. 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝘁𝗲𝗺𝗽𝗹𝗮𝘁𝗲𝘀 in Display & Video 360 could be your ultimate shortcut for creating a unified plan—fast. 𝗧𝗵𝗲 𝗵𝗶𝗴𝗵-𝘃𝗮𝗹𝘂𝗲 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆: Set up your ideal audience parameters for awareness, consideration, and conversion once. Then, apply them to dozens of line items across CTV, Video, and Display with a single click. Why this is a game-changer for live sports: ⚡ Scale Best Practices: Instantly apply consistent strategies across every format. 🛡️ Reduce Errors: Minimize repetitive manual setup and ensure your parameters are consistent and accurate. 🚀 Maximize Impact: Spend less time on clicks and more time optimizing your strategy. Discover how targeting templates can streamline your live sports CTV strategy: https://goo.gle/3OdVcZE
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Live sports move fast, and your media strategy should too. It’s not too late to lock in your game plan. For advertisers looking to connect with high-value audiences, reach is only half the battle. You need premium placement and environment control. The Display & Video 360 Marketplace is built to deliver exactly that. By centralizing your sports media buying within Display & Video 360, you can: 🔍 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝘄𝗶𝘁𝗵 𝗔𝗜: Use natural language queries powered by Google AI to find the perfect inventory for your specific goals. ⚡ 𝗦𝘁𝗿𝗲𝗮𝗺𝗹𝗶𝗻𝗲 𝘆𝗼𝘂𝗿 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄: A redesigned, unified interface means navigating inventory types is seamless, taking you from "search" to "live" in record time. 👉 Explore the Marketplace: https://goo.gle/4remFct
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Winter sports fans are tuning in for the season’s biggest matchups. Are your CTV campaigns reaching new fans or hitting a ceiling? As CTV inventory reaches peak demand, the biggest challenge for marketers isn't just securing reach; it's ensuring you aren't over-saturating the same households. Pro Tip: Use cross-channel frequency management to reduce media waste. By coordinating your delivery across all screens in a home, you reduce redundant impressions and gain a more accurate picture of your true reach. Make sure every impression counts with Display & Video 360: https://goo.gle/49BKq6u
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We asked Stacey Weibrecht, Head of TV and Advanced Media Solutions at Google to share her top Display & Video 360 tips as we enter peak winter sports season. Hear why she views Cross-Device Frequency Management as the essential unlock for your live sports campaigns. ⬇️ https://goo.gle/49BKq6u
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The world’s biggest sports moments are landing soon. Is your media plan ready? Over 99 million United Airlines travelers have an affinity for sports*. For sports fans, the journey begins the moment they start searching for flights. For brands, the window to influence those travelers is now. Kinective Media℠ by United Airlines audiences are now available via Google’s Commerce Media Suite. Reach high-intent travelers as they plan, book, and travel to iconic sports moments around the globe—all within Display & Video 360. Get started with commerce audiences today: https://goo.gle/4rs4DCW *Source: United traveler data for US customers over 18 matched with TransUnion data, as of Dec 2025.
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