Google for Business AUNZ’s cover photo
Google for Business AUNZ

Google for Business AUNZ

Advertising Services

Pyrmont, NSW 634 followers

Welcome to your go-to hub for all things Google Ads and YouTube advertising across Australia and New Zealand.

About us

Welcome to your go-to-hub for all things Google Ads and YouTube Advertising across Australia and New Zealand.

Website
business.google.com
Industry
Advertising Services
Company size
10,001+ employees
Headquarters
Pyrmont, NSW

Updates

  • Delicious, delicious effectiveness 🤤 Entries are open for the Australian Effie Awards! As the marquee sponsor of the Effies Awards we can’t wait to see the incredible entries this year. We all crave great ideas that achieve real results and winning an Effie is the creme de la creme of recognition. So, who’s entering?

    View organization page for Effie Australia

    642 followers

    An Effie isn’t given lightly. Behind every one is clear strategy, hard evidence and work that delivered real business growth. If your campaign has the proof, it’s time to put it forward. Entries for the 2026 Australian Effie Awards are now open. Download the entry kit and start preparing your case - https://lnkd.in/dkKEY53 On-time deadline: 4 May. #EffieAU2026 #EffieAwards #CreativeEffectiveness, AANA - Australian Association of National Advertisers, Google for Business AUNZ, BMF Australia

  • Trying to navigate where marketing is heading vs where its been? We’ve got just what you need! Check out the Frontier CMO podcast, hosted by Joshua Spanier, Google’s VP of AI and Marketing Strategy, where he’s joined each episode by leaders who are shaping marketing in the AI era.    In this latest episode Vineet Mehra, Chief Growth Officer at Chime, joins Josh Spanier to unpack Marketing in the Agentic Era and How to speak the Love Language of the CFO. Watch the video below or read the full-insights letter linked in the comments  👇 https://lnkd.in/gkGhJrYx

  • Search isn’t only for capturing demand - it’s your new discovery engine. AI is changing how people explore, compare and decide. If you’re still treating search as the bottom of the funnel, it’s time for a rethink. We’ve outlined four simple ways to elevate your strategy for the AI era, without starting from scratch. 💡

  • Google for Business AUNZ reposted this

    2026 is an expansionary moment for businesses and consumers alike but it requires a new playbook. Today, in my 3rd annual letter, I talk about what to expect for advertising and commerce in 2026 - how we’re making commercial experiences fluid, assistive and personal: 🛒 We’re removing the gruntwork of shopping and are working hand in hand with the industry on the building blocks needed to make agentic commerce seamless and secure. 🔍 We are reinventing ads for the new era of Search. Ads that inspire and answer, all at once. 📺 On YouTube, we are using AI to build stronger connections between brands and creators – turning influence into impact. ✨ We are powering ad tools with Gemini to drive growth, creativity, and ultimately real business impact. Foundational to delivering this agentic, AI-first era are the same principles that have defined us for 25 years: privacy and safety – to ensure the fast lane remains the safe lane. Read more 👉 https://lnkd.in/g_fCHJJv

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  • When creators and brands show up together, the magic really happens • New, authentic voices step into the spotlight • Stories travel faster (and further) • An event becomes more of a cultural moment Centennial Park was buzzing as TROPFEST made its long-awaited return, bringing filmmakers, creators and movie buffs together for one BIG night of storytelling, powered by YouTube. Missed it? Catch all the action on YouTube: https://lnkd.in/gMAS73vX Got a favourite film from the night? Drop it below 👇

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  • @jinymaeng is hyped, and so are we. After a loooong six-year break, Tropfest, the world’s largest short film festival, is back. For us, creativity has always been at the heart of great marketing. Which is why we’re proud to celebrate creativity with our Tropfest powered by YouTube partnership. This Sunday, it’s all going down at Centennial Park, an evening of bold storytelling and world-class short films made to be watched, shared and loved. Gates open at 12PM and screenings start at 6:45PM. Can’t make it IRL? No worries. YouTube will be live-streaming the entire event. So grab the popcorn, tune in, and catch all the films as they happen. We’ve dropped the livestream link in the comments below 👇🏽 And if you are heading along, meet us at the Ferris wheel 🎡👀

  • Like a flat-out morning and a strong flat white. Some things just work better together. It’s the same with Google Ads and YouTube Ads. When search and video work together, businesses have more chances to connect with customers — from discovery through to decision. Hit follow for more insights from Google Ads and YouTube Ads.

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  • Roses are red, Violets are blue, Google for Business AUNZ is now on LinkedIn. And we’re excited to connect with you. Yep, we know Valentine’s Day is tomorrow but we’re just so excited we couldn’t wait. Follow along for insights, inspiration and practical ways Google Ads and YouTube Ads helps Australian and New Zealand businesses grow. Show us some love and hit follow.

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