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Natalie Bowman shared thisUnreal. I have been to Paris 12 times, and I am ready to double that number now.Natalie Bowman shared thisYou are among the first to know: We'll serve Paris and Athens nonstop from Seattle starting in spring. We fly where our guests aspire to go, and Paris and Athens have been high on that list for years. As Alaska Airlines builds to more than 12 international long-haul routes from Seattle in the coming years, we're giving travelers more ways to connect to the world and more opportunities to use Atmos Rewards. This global growth is only possible because of the people across our airline who take care of our guests and deliver safe and reliable operations. I'm so proud of what we're building together.
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Natalie Bowman shared thisGreat opportunity to influence and build the Alaska Airlines mobile app. Be a part of redefining mobile for our premium, global airline.
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Natalie Bowman reposted thisI’ve always viewed software architecture as the place where vision, storytelling, design, and technology come together. It helps us choose the right building blocks, understand how they fit together, and decide whether we need to build something at all. Architecture also gives teams a shared language for where we are going and why. I’m grateful and excited to share that we are hiring two Senior Principal Solutions Architects, one focused on Mobile and one on Applications. These are unique opportunities to shape the future of our digital guest experience as we modernize across Alaska Airlines and Hawaiian Airlines in an AI-assisted development world. I’m looking for people who can set architectural direction, define reusable building blocks and guardrails, communicate complex tradeoffs clearly, and influence technical decisions across teams. Interested, or know someone who may be a great fit? Reach out.Natalie Bowman reposted thisWe're hiring two Senior Principal Solutions Architects at Alaska Airlines to help modernize and simplify the technology powering our guest experience - one focused on Mobile and one on Applications/Web. Driving consistency across our digital ecosystem, you'll partner with leaders across eCommerce, loyalty, marketing, and technology to influence what's next! If you're a systems thinker who loves turning complexity into simple, scalable solutions and bringing teams together around a shared vision, let's chat! 📱 Senior Principal Solutions Architect, Mobile: https://lnkd.in/gRmy5aXr 💻 Senior Principal Solutions Architect, Applications: https://lnkd.in/gQhnn35b #AlaskaAirlines #TechCareers #SolutionArchitecture #MobileArchitecture #ApplicationArchitecture #DigitalTransformation #AI #HiringSenior Principal Application Solutions Architect in Seatac, WASenior Principal Application Solutions Architect in Seatac, WA
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Natalie Bowman reposted thisNatalie Bowman reposted thisWrapping up my follow-ups from UserTesting's Crafted conference last week, and I'd be remiss not to shout out a few folks that I especially enjoyed learning from. Lija Hogan shared some great thoughts on a challenge many researchers face: how to communicate the ROI of research in a way that resonates with the business. Mike McDowell 🎤 and Jennifer Laramie Artabane gave an exciting look at where the product is headed and how customer feedback continues to shape better decisions. And Jennifer Aaker delivered a reminder that felt especially important right now: even as AI becomes part of nearly everything we do, understanding customers still comes down to spending real quality time with people. The companies that stay closest to their customers will ALWAYS have an advantage. A special congratulations to Alaska Airlines on receiving an Illumi Award. It has been a joy working with this small but mighty research team, and getting to see their hard work recognized. Clasonda Armstrong-Grandison, Ana Rodriguez, Keelin Dillon, can't wait to continue to watch y'all kill it. 💪 Thanks to the UserTesting team (Anissa Alvarez and Noelle Peterson, B2B-I, DES, CEP especially because of how many questions they fielded from me ❤️ ) for a wonderful event. Can't wait for 2027!
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Natalie Bowman shared thisGreat week in Tokyo. Rika Matsumoto and the Japan Airlines team were amazing hosts for the oneworld Digital Board meeting.Natalie Bowman shared thisPrivledged to attend another envigorating oneworld Alliance Digital Board meeting earlier this week with some of the best in the business including Charu Jain Natalie Bowman Markus Cohnen Maher Odeh Tuija Makkonen & Surya Kuchibotla. The focus remains on getting the basics right & delivering a premium customer experience. Arigato Gozaimasu Guido van Til Jaron Millner Kaval Shah & Varshini Jeevaraj for all putting together all the content & Japan Airlines Rika Matsumoto & the Digital team for the beyond excellent Omotenashi.
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Natalie Bowman reposted thisNatalie Bowman reposted thisI'm very excited to be posting for one of the most critical and highly leveraged roles on Alaska Airlines Global Sales team. The ‘MD, US & Global Strategic Sales’ will lead our Lower 48 US corporate and agency sales team(s), including global strategic accounts. This (Seattle based) senior leader will be responsible for establishing the strategic goals and direction for a broad team of sales professionals to acquire new business and grow established account revenue through corporate partners, agencies, travel management companies (TMC’s), and Atmos for Business (Alaska Air Group’s SMB tool). This is a fantastic opportunity for a highly driven and proven commercial airline sales leader to join Alaska at a time of rapid growth and help accelerate our indirect sales strategy as we expand our domestic and global network. If you think you'd be a great fit, or know someone who could be, please take a look at the below link for more information on the role: https://lnkd.in/git62K5S
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Natalie Bowman reposted thisNatalie Bowman reposted thisExcited to share that Air Group is hiring for our first commercial position in Europe, based in London. This cross-functional role will lead commercial performance across the region as we continue our global growth (hello London, Rome, and Keflavík!). Reporting up through Alex Judson, and part of the broader loyalty, sales, alliances, and international org. https://lnkd.in/eJSS37qP
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Natalie Bowman reposted thisNatalie Bowman reposted this🏈 Come join our team! Our team is hiring a Director of Global Fan Engagement Marketing to elevate our fan experience, grow our fandom globally, and activate through 1:1 orchestrated, personalized marketing channels. Reach out with any questions, interest or referrals! PS - Football is back. Happy Kickoff!
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Natalie Bowman reposted thisNatalie Bowman reposted thisWe’re hiring for the Director, Atmos Development & Partnerships. The position is responsible for leading the expansion of Atmos Rewards across the travel ribbon. It's a unique opportunity to scale an innovative loyalty platform while leading a high-impact team. We’re seeking someone who is analytically minded, action-oriented, and partner-centric. Seattle-based. https://lnkd.in/eRGS_jqHDirector, Atmos Development & Partnerships in SeaTac, Washington | Careers at Seattle - Corporate HQDirector, Atmos Development & Partnerships in SeaTac, Washington | Careers at Seattle - Corporate HQ
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Natalie Bowman liked thisNatalie Bowman liked thisWhy should using airline rewards still feel like a research project? This is Part 2 of a series where I’m exploring what the next generation of airline loyalty could look like, using Alaska Airlines’ Atmos Rewards as the working example. Meet Marcus: an Atmos Gold member planning a family trip for four to Shanghai in December. He has loyalty benefits, but he doesn’t know whether using them is actually the best option. Simple request, right? Deloitte found that 72% of consumers are more likely to spend with a preferred brand because of its loyalty program, yet 40% sometimes forget to redeem their rewards. Their advice: “Make redemption effortless.” So what if Marcus could simply say: "Get my family of four to Shanghai in December. I’d like to use loyalty benefits if it makes sense.”. And Atmos did the hard work: 1. check availability, 2. account for constraints, 3. compare cash vs. loyalty benefits, 4. rank the few options personalized for Marcus and 5. explain why one is best, and let him book. For Marcus, that means less searching and more confidence. For Alaska Airlines, there’s a bigger opportunity. 54% of travelers say they want to deal directly with airlines. And IDC expects 30% of travel bookings to be executed by AI agents by 2030. Airbnb is already expanding beyond stays into services and experiences. As more trip planning moves into AI-powered experiences, airlines and hotels need to own more of the journey i.e. from intent to recommendation to booking. Alaska already has a strong asset in Atmos: more than 70% of guests on its new Rome service are Atmos members. If Atmos can help more of those members plan and book within the loyalty experience, it can strengthen the direct relationship and support Alaska’s publicly stated goal of ~$150M in incremental profit from loyalty by 2027. If I were building for Atmos, I’d want Marcus to start there, get to the right recommendation fast, and book within minutes. I mocked up what that could look like here 👇 (see https://lnkd.in/gyUXQhwH.) #TravelTech #AirlineLoyalty #AIProductManagement #Loyalty
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Natalie Bowman liked thisNatalie Bowman liked thisI love it when an old strategy case suddenly becomes relevant again. I first studied Air Canada’s loyalty program, Aeroplan, at Bain & Company, and came back to it years later at JetBlue. The question underneath both was simple: should an airline ever separate its loyalty program? Air Canada sold the last of Aeroplan in 2008. That sale generated cash, but Air Canada gave up its most profitable asset and put the most strategically important part of the customer relationship outside the airline. Fast forward to 2019, Air Canada bought the program. Last week, Air Canada sold part of Aeroplan again, this time just 25% for C$2.5B, while keeping full operational control and the right to buy the stake back. Watching that case come full circle made the lesson clear for me: the question isn’t whether to monetize loyalty. It’s how to unlock liquidity without giving up the customer relationship. Loyalty can be liquidity. Control is strategy.
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Natalie Bowman liked thisNatalie Bowman liked thisCelebrating employees always warms my heart. Last night we celebrated the Horizon Air employees who will reach their 20, 25, 30, 35, 40, and 45 year company anniversaries! These people give life to our great company and are living examples of what Horizon Heart 🩵🧡 is all about! Congratulations to all honorees! My thanks to Ty Ma’ae for making it extra special for all of us!
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Natalie Bowman liked thisNatalie Bowman liked thisI’ve been flying Alaska Airlines for years. I’ve always loved the service, the customer focus, and how much they’re investing in Seattle. My wife knows, and occasionally complains, about how much time I spend in Atmos Rewards. 😊✈️ Truth be told, I really like the app. Easy to use and fast. I came across Kristin Olsen's conversation about putting identity at the center of the travel experience, and it got me thinking: what could the next loyalty experience look like? Today I can see my status, benefits and progress. But wouldn’t it be nice if Atmos went one step further and helped me figure out what to do next? Say my Companion Fare is getting close to expiration. Connect it to trips my family actually takes and tell me why it might be useful now. And if my spouse has a Companion Fare too, don’t make us figure out the booking mechanics ourselves. Help us coordinate the family trip in one single session! That’s the opportunity I find interesting: taking context the loyalty program already has and turning it into timely, useful bookable actions. For the traveler, that means less remembering, less coordination and fewer missed benefits. For Alaska, it could mean more relevant engagement and a cleaner path from loyalty benefit to actual travel booking. I had some fun mocking up what that journey could look like for Marcus, an Atmos Gold member traveling with his family of four. 👇 What would you want your favorite airline loyalty program to proactively help you with? #TravelTech #Loyalty #CustomerExperience #ProductManagement
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Natalie Bowman liked thisNatalie Bowman liked thisThe most requested enhancement we get for the Australia Travel Declaration is MAKE IT EASIER FOR PARENTS TO TRAVEL. Well happy Monday: Parents can now complete digital declarations for their children in 1 ATD, saving up to 9 questions per child by combining mandatory travel questions between adult and child. Sure beats a paper declaration per child. Loving the continued enhancements of the ATD and this update is another step towards a seamless digital arrival experience for everyone travelling to Australia. Currently turned on for all Brisbane flights in the Qantas App and the rest of the ATD enabled routes soon. Great work across all the groups involved in making this happen.
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Natalie Bowman liked this100Percent is a world-class team built by creatives, for creatives. If you're a designer looking for your next great opportunity, let me know, I'd be happy to make an introduction!Natalie Bowman liked thisCalling all UX/UI designers that are hungry to create incredible work for the most ambitious brands in the world. We are expanding our network of incredible people and would love to meet new talented creatives for an upcoming project. If interested, please message careers@100percent.co with your contact details and a link to your portfolio!
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Natalie Bowman liked thisNatalie Bowman liked thisI’m incredibly honored to receive the Dave Retik Award for Excellence from Year Up United. This recognition means so much to me because I was truly all in throughout this journey and I never felt like I had to navigate it alone. At every step, I had the support, encouragement, and guidance I needed from people who believed in me and continually inspired me to become the best version of myself. I’ve learned so much from those who supported me, and I hope to carry that forward by helping others recognize their potential and bring out the best in themselves, too. This is only the beginning. As someone who came from a very different background and built a new path for herself, every milestone deserves to be celebrated. I’m deeply grateful to Year Up United for this recognition and for the community that made this journey so meaningful. #YearUpUnited #AwardForExcellence #ProfessionalDevelopment #CareerGrowth #Leadership #Gratitude #Milestone #WomenInTech
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Natalie Bowman liked thisNatalie Bowman liked thisAthens? Paris? Why not both... ?? Alaska Airlines announced two new nonstops to Europe. Join me? Let's go! 📰: https://lnkd.in/gMYBJcXs
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