Mark Wakelin

In this article, I share thoughts on how the Salesforce AI platform can be the answer you are looking for to meet expectations around the subject and enable you to go beyond the hype and realize the promise of AI.

3

Robert F. Smith, CEO of Vista Equity Partners, recently posted a video about the future of enterprise software that's worth watching. He describes a shift with pricing and the emergence of what he calls "agentic enterprise solutions." This is terminology that Salesforce has been talking about since Dreamforce. Context, trust, and the ability to operate at scale are what separate the winners. The specific agentic enterprise technology matters. It's certainly no secret that we are big believers in the power of Salesforce, Agentforce, Data 360, and love Slack. We also understand and are huge fans and users of solutions like Claude, and others. No single technology can or should do it all. You really need to understand the motivation behind the work, what success actually looks like for a given job, before you can determine the right technology and approach to get there. Smith makes a point that really resonates: when you're processing insurance claims or sending wire transfers, "probably right" is not good enough. He's right, and that's why getting value from AI requires two kinds of orchestration. 1️⃣ You have to orchestrate the technology, the right AI combined with well-designed enterprise software that brings structure, workflows, and accountability. 2️⃣ And you have to orchestrate the workforce, designing digital worker roles, onboarding them with context, managing their performance, and coaching them over time just like you would any employee. I go deeper on both of these in a couple of blog posts I'll link in the comments. That's what we help our customers do at Asymbl. Design, coach, and manage digital workers that drive real ROI. Technology to hire the human talent who can orchestrate alongside them. Broad platform and solution expertise to bring it all together. You can't scale digital labor without the discipline to manage it, and you can't orchestrate a workforce you can't build. Smith says this could be the most valuable chapter in software's history. We agree, and what we're building next takes it even further. Links to video and blogs in comments. #workforceorchestration #digitallabor #futureofwork #AI

65

4 Comments

☁️ Salesforce Connect: Behind the Build | Inforge Podcast Ep. 3 with Sam Lee In this episode of Salesforce Connect, I sat down with Sam Lee, Senior Consultant at Wise Wolves, a Salesforce partner focused on health and life sciences. Sam has built a reputation for his hands-on approach, combining solution architecture, project management, and AI implementation to help clients turn Salesforce into a true engine for digital transformation. We explored his journey from HRIS consulting to leading multi cloud projects in healthcare and how WiseWolves is redefining implementation success through purpose driven design. In our conversation, we covered key topics: ✅ The biggest mistakes companies make after implementation and how to avoid them ✅ Why ownership and iteration are essential for long term Salesforce ROI ✅ Real AI use cases in health tech, from document validation to workflow intelligence ✅ How new unmetered AI licensing tiers are changing the economics of digital transformation ✅ What the next generation of Salesforce consultants need to thrive in an AI first era 🚀 As Sam puts it, the real impact of AI is not just efficiency, it is enabling organizations to think, learn, and adapt faster. How is your team preparing for the next phase of AI adoption in Salesforce? Check out the full episode here: https://lnkd.in/eRQknVMi

13

4 Comments

Why Native Workflows Win: Making Salesforce the Home Base - Michelle Feinstein, General Manager VP and Head of Global Financial Services at Salesforce on The Customer Wins with Rich Walker Full Episode: https://lnkd.in/gafygPJ8

2