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Dana Lombardo reposted thisDana Lombardo reposted thisYour webinar isn’t competing with other webinars. It’s competing with Netflix, TikTok, podcasts, and literally anything else your audience could be doing. So why are we still designing webinars like Zoom meetings? The attendee experience needs a serious upgrade. We’re working on exactly that at Goldcast: https://lnkd.in/eAqW7r3N
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Dana Lombardo shared thisI got too excited and already opened the box. No regrets. 🥤 Tonight I am hosting Talk Dirty to Me: A Soda Social for Marketers. It's a virtual happy hour where we're mixing dirty sodas, meeting our people, and actually having fun. This isn't another webinar. This is a vibe. Huge shoutout to our partners at Virtual Xperiences for putting together this insane kit: three soda bases, coconut cream, flavored syrups, dried fruit garnishes... we are NOT playing around. And I cannot wait to build these drinks live alongside the incredible Cindy Dubon tonight. If you're a marketer who wants to connect, laugh, and build real community ... DM me so I can save you a spot at our next event!
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Dana Lombardo shared thisWebinar Fest kicks off TOMORROW 🎟️ A full day of practical, no-fluff workshop sessions for marketers who want to make their webinars work harder by creating better experiences, smarter workflows, and more pipeline. Come hang with us! Kelly Cheng Courtney Cohen Anand "AP" Patel Cindy Dubon Alexander Bleeker Peter IsaacsonDana Lombardo shared thisWebinar Fest kicks off tomorrow, so here's the day 1 Run of Show 🕺 WORKSHOPS 👷 🎟️ Build better webinar workflows with MCP by Courtney and Anand 🎟️ How to build an event attendees remember with Alexander 🎟️ How to design webinars that set your sales team up for pipeline success ft. Cindy And the day wraps with future planning 🪩 🎟️ Where AI-native events head next with CMOs from Goldcast and Invoca Grab your ticket: https://utm.io/ur8BO
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Dana Lombardo reposted thisMost of my career has been spent behind the camera. Writing the script. Building the deck. Handing the mic to someone else. Thats changing on August 27! The rebrand reaction at #cventCONNECT broke my brain a little. The questions, the DMs, the energy onsite. Turns out people want to know how you pull something like that off. So we're showing them. Three sessions. All of it on the table: the strategy, the chaos, the "wait did we actually just do that" moments. Amy Lucia and I are hosting, with Kelly Cheng and Rachel Andrews joining us along the way. Come watch me figure out where to look on a webinar camera! (and maybe learn something about rebranding while you're at it). https://lnkd.in/etdksJAYDana Lombardo reposted thisBrand is one of your most powerful performance levers. Events are one of the fastest ways to move it. 🙌 Whether you're weighing a rebrand, squeezing more from the brand you have, or figuring out how to turn your events into lasting business impact, this series was built for you. BEHIND THE REBRAND is a three-part case study covering brand strategy, event-led growth, and the playbooks your team can run on your next event. And yes, including the full story behind the mid-conference brand flip at Cvent CONNECT: 45 minutes, no teaser, no slow rollout. Three sessions. Real case studies. Next steps you can actually use. Part 1 starts August 27. Link in the comments. 😃 Register now: https://okt.to/9sci6S #EventMarketing #EventLedGrowth #CventCONNECT
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Dana Lombardo reposted thisDana Lombardo reposted thisWe changed Cvent's entire brand live, on stage, in the middle of our own conference. 45 minutes. In front of thousands of people. Nobody in the room knew it was coming. The reaction wasn't "nice new look." It was "wait, HOW did you do that?" So we're answering your questions. All of it. Introducing 𝐁𝐄𝐇𝐈𝐍𝐃 𝐓𝐇𝐄 𝐑𝐄𝐁𝐑𝐀𝐍𝐃, a 3-part series where the Cvent marketing team opens the books on the whole thing: the rebrand, the event that launched it, and the mid-conference flip people are still talking about. Real templates, real numbers, real plays you can steal. Here's what's inside. 𝐏𝐚𝐫𝐭 𝟏: 𝐊𝐧𝐨𝐰 𝐘𝐨𝐮𝐫 𝐍𝐞𝐱𝐭 𝐁𝐫𝐚𝐧𝐝 𝐌𝐨𝐯𝐞 (𝐀𝐮𝐠 𝟐𝟕) Our CMO Amy Lucia and VP of Corporate Marketing Kaela Vanden Berg break down how we assessed, rebuilt, and launched a brand within a year. Why brand is a performance lever in an AI world, the metrics that prove it, and 4 ways to get more out of the brand you already have. No rebrand required. 𝐏𝐚𝐫𝐭 𝟐: 𝐒𝐭𝐞𝐚𝐥 𝐓𝐡𝐞𝐬𝐞 𝐁𝐞𝐟𝐨𝐫𝐞, 𝐃𝐮𝐫𝐢𝐧𝐠, 𝐚𝐧𝐝 𝐀𝐟𝐭𝐞𝐫 𝐏𝐥𝐚𝐲𝐬 (𝐒𝐞𝐩 𝟑) We tore up our own event playbook heading into CONNECT 2026 and rebuilt it around Event-Led Growth. I'll walk through exactly what we changed, what it did for the brand, and what the numbers say. If you've already committed the event budget, this is how you turn it into a quarter of content and pipeline. 𝐏𝐚𝐫𝐭 𝟑: 𝐋𝐞𝐚𝐯𝐞 𝐘𝐨𝐮𝐫 𝐌𝐚𝐫𝐤 (𝐒𝐞𝐩 𝟏𝟎) The BTS of the flip itself. Amy, Kaela, and Rachel Andrews on how we kept a global brand change a secret, pulled it off in 45 minutes, and did it sustainably. Plus the actual footage, and the 3 principles you can apply to any launch or flagship moment you run. If you run events and you're tired of watching them evaporate the day after, this series is for you. All 3 sessions, 11am ET. Save your seat, link in the comments.
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Dana Lombardo shared thisMy VIP pass to Webinar Fest just landed and I'm not playing it cool about it! If you own pipeline and webinars are part of how you build it — I need you to block your calendar for August 25-27 and join me. Goldcast's Webinar Fest is a 3-day virtual event built for demand gen marketers who are tired of running webinars that don't convert. Not a fluffy session: an actual festival ... with benchmarks, live sessions, and people who are doing the work! Here's how the three days break down: 🟠 Day 1: Workshop Day — hands-on, tactical, built to execute 🟠 Day 2: The Data + The Build — real benchmarks from thousands of webinars + strategies you can steal 🟠 Day 3: The Future + The Payoff — where webinar strategy meets pipeline impact Plus: Devin Reed, Travis Tyler, actual AI use cases (not hype), a live DJ and prizes! If your webinars need to do more for your pipeline number, come with me and jam out with the Cvent team at Webinar Fest 2026! Cindy Dubon, Kelly Cheng, Anand "AP" Patel, Tori Whalen, Reagan Hochmeister, Alexander Bleeker, Emily Dick, Mark Bornstein, Courtney Cohen 🎟️ Register here: https://utm.io/ur8BO
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Dana Lombardo shared thisOk, all my fellow marketers ...have you seen this prize list?! You won't want to miss the chance to win and see DJ Kate. See you at Webinar Fest!! 🎤🥳Dana Lombardo shared thisYou should see what DJ Kate is giving away at Webinar Fest on August 25-27. 😧 LED face mask 😧 Oura rings 😧 AI notetakers 😧 Apple AirPods 😧 Webcams ... and more. Signed, An event marketer excluded from the prize drawing but you could win: https://lnkd.in/eRxqwfyH
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Dana Lombardo shared thisAs someone who is extremely passionate about creating experiences that drive pipeline, I love this distinction: Are we creating another event or are we creating a destination? Because there’s a big difference between getting someone to fill out a registration form and getting them to actually block the time, show up, engage, and come back for the next one. Melissa Kovach shares how Wrike is doing exactly that ... definitely worth a watch for my fellow marketers!Dana Lombardo shared this"You realize that you've stopped creating events... and have started creating destinations." 🌴 - Melissa Kovach of Wrike on Episode 1 of the new Webinar Revenue Playbook series by Alana Wang and Team Goldcast 👏 Learn more about the webinar series Melissa is running that's achieving a 50% attendance rate 😌 Sign up for this series: https://lnkd.in/eGCdXQxG
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Dana Lombardo reposted thisDana Lombardo reposted this🎤 Community Spotlight: Lisa Schöberl Lisa leads field, partner, and customer marketing at Agicap Lisa's remit is basically "everything that happens in a room with a customer in it"... field and events, partner marketing, and customer marketing, run across a 12-person, fully remote team spanning DACH, France, Italy, Spain, the UK, and the US. Her day-to-day is really two jobs in one. Half of it is operator mode: negotiating sponsorship contracts, screening speaker and attendee lists against their ICP before signing off, producing booth and campaign assets in five languages, and pushing the data team on pipeline attribution. The other half is management: leveling, coaching, and making sure two capable people aren't running the same motion. 𝗪𝗵𝗮𝘁 𝘀𝗵𝗲'𝘀 𝗹𝗲𝗮𝗿𝗻𝗲𝗱 When Agicap sold to small businesses, they ran zero events. Moving into mid-market changed everything. A personal touchpoint became one of the most important moments in the buying cycle. A few of the shifts she's made since: → Leverage flip: they used to fill rooms with whoever would show up. Now the brand is strong enough to cherry-pick. → Per-rep sign-up targets keep every room stacked with actual ICP. → Selling sponsorship packages to partners gives them access to an audience they couldn't reach on their own — and changes the economics of the whole event. → They moved measurement from sourced to influenced pipeline, because a mid-market deal is multi-touch by nature. Sourced was making their best events look average. 𝗛𝗲𝗿 𝗽𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗲𝘃𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 Budget keeps moving into events, and Lisa points to AI companies building out field marketing teams and going event-first as the tell. Her read: in a world of infinite content, trust is what decides who you buy from, and that shifts spend from big-stage sponsorships to owned events, where you control the content, the speakers, and the message. What an owned event really sells isn't the product, it's credibility. The feedback she hears most: "now I can see you're a real company." Once that lands, nobody minds a demo station in the room. Her advice: spend on the venue and the experience (people are giving up their evening for you) and keep swag and catering tight. Those never move the needle. The conversations do. 𝗙𝘂𝗻 𝗳𝗮𝗰𝘁 Lisa used to work as a ski instructor, and she and her sister are currently turning their family house in Austria into holiday apartments. As she puts it: she's spent her entire career either getting groups of people safely through a day out, or worrying about whether they'll enjoy the room. Thanks for sharing your perspective with the community, Lisa! 👏 link to join the event marketers club: https://lnkd.in/eihc4pJj
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Megan King the excitement got me on this one!
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Austin Sandmeyer 🔥🎁 I am on a mission to get to a Swig pronto!
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Dana Lombardo reacted on thisDana Lombardo reacted on thisYour webinar isn’t competing with other webinars. It’s competing with Netflix, TikTok, podcasts, and literally anything else your audience could be doing. So why are we still designing webinars like Zoom meetings? The attendee experience needs a serious upgrade. We’re working on exactly that at Goldcast: https://lnkd.in/eAqW7r3N
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Dana Lombardo liked thisDana Lombardo liked thisGreat work Devyani 👏 ...representing Sophos at Goldcast's Webinar Fest this week. Devyani joined the Goldcast team to talk through their 2026 Webinar Benchmark Report, sharing some of the best practices behind the webinar program we’ve been building at Sophos. One of the things that stood out is that successful webinar programs aren’t just about driving registrations. It’s the consistency of the program, relevance of the content and creating an experience that keeps people engaged that really makes the difference.
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Dana Lombardo reacted on thisDana Lombardo reacted on thisI won an oura ring from Webinar Fest!!!!! This is why you join webinars. Cool prizes and tools from experts. Thanks Goldcast !!!!!!!!
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Dana Lombardo reacted on thisDana Lombardo reacted on thisWhen I got fired earlier this year, I immediately bumped my anti depressants WAY up. Best decision I made tbh lol
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Sales Sidekick Award
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Voted on by the field sales organization to recognize an outstanding internal partner.
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Key Contributor Award
Keyfactor
Voted on by employees and awarded to individuals who exemplify what it is to be a contributor and steward of the Keyfactor culture.
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