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Board member: Eterna Kreations, Youreterna.com, Persn.com, DIY.Rocks
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Alexander Ketter reposted thisAlexander Ketter reposted this🏆 Huge congrats to Promodescuentos for being featured in the Awin Global Power 100, a list of the most exciting and innovative affiliate players in 2026. This recognition is a clear sign of the impact Promodescuentos is having in 🇲🇽 Mexico and its position as a leader in the affiliate space in LATAM - well done to everyone working behind the scenes for this achievement!
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Alexander Ketter reposted thisAlexander Ketter reposted thisLast week, around 800 Atollians came together in Mallorca. Most of the time, we work across time zones, Slack threads, and calls. Being in the same place, even for a few days, changes how conversations happen. It wasn't only about getting everyone together, but also a chance to take a step back. Something we rarely do when we're deep in the day-to-day. We covered a lot: company direction, product roadmap, our approach to AI, and conversations around mental health, because sustainable performance starts with people, not just priorities. One thing resonated across every conversation: the moment we're in demands speed, not for the sake of it, but in how we prioritise, decide, and follow through. The world is moving, and we're moving with it. But some of the most useful moments weren't in the sessions. They showed up in the follow-up conversations, where people disagreed, challenged each other, or pushed for more clarity. The kind of exchange that rarely fits into a 30-minute call. That's where things start to become concrete. Moments like this are also a reminder of what we mean when we talk about being one Reef, not as a concept, but in how we work through things together. We left Mallorca with more context, clearer priorities, and a stronger sense of the people we're building this with. The next chapter starts now. And we're more ready for it than ever. #AtollsBTR #LifeAtAtolls #StrongerTogether
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Alexander Ketter reposted thisAlexander Ketter reposted thisWant to see behind the curtain of Coupons.com? Now you can: We've launched a new section on the website called 'The Clip'. Read more: https://lnkd.in/dusamtmQCoupons.com Launches ‘The Clip’, an Editorial Magazine Where Stories Meet SavingsCoupons.com Launches ‘The Clip’, an Editorial Magazine Where Stories Meet Savings
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Alexander Ketter reposted thisAlexander Ketter reposted thisWe are very proud to share that Atolls has been nominated as Best Publisher of the Year by Awin Global! It is an honor to be part of this year’s AWIN Think Tank in Madrid, where the award ceremony will take place on February 25th. A big thank you to Awin Global for the nomination and an even bigger congratulations to our incredible team. This achievement is a true recognition of the hard work, commitment, and expertise of all atollians, who consistently go above and beyond to deliver value to our partners and advertisers. Congratulations!
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Alexander Ketter shared thisSuch an honor to be invited to the Tradedoubler Partner Marketing Podcast. A huge shoutout and thank you to Matthias Stadelmeyer for a great talk and quality time spent at @PILiveUSA. The US Atolls team, based out of Atlanta GA, is looking forward to continuing our US growth story hand-in-hand with our partners and brands. Reach out if you want to chat about Atolls, our flagship brand coupons.com, and how we build leading shopping destinations, connecting people and partners globally to maximise value for all.Alexander Ketter shared thisWhat a pleasure to meet Alexander Ketter from Atolls for my recent podcast recording in Miami. And above all I enjoyed listening to his incredible success story of launching a brand in a market like the US, where no one has ever heard of you. From zero legacy recognition to securing partnerships with giants like CNN and Business Insider, Alex has led an incredible growth story for Atolls in the U.S. Proud to share this story. Huge thanks to you, Alex - this was a great conversation! Listen to the entire episode on: 🎧 Spotify: https://lnkd.in/didZmBgC 🎧 Apple Podcasts: https://lnkd.in/d5ZkirBQ 🎧 Our website: https://lnkd.in/d7JgUtgZ And all other podcast platforms! The podcast episode has been produced by TLDR Studios. #Tradedoubler #BoostingPartnerships #ThePartnerMarketingPodcast
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Alexander Ketter reposted thisAlexander Ketter reposted this💜 Leading with Passion & Balance | Maria Fernanda Antunes Junqueira 💜 As we continue our Women in Leadership series, today we’re highlighting Maria Fernanda de Azevedo Antunes Diniz Junqueira, Managing Director Brazil, a leader who has been shaping Atolls from the very beginning. Maria’s journey is built on passion, resilience, and balance. As one of the first employees at Atolls, she took on the challenge of growing our presence in Latin America from the ground up. But beyond business success, what truly drives her is watching the people she leads grow and thrive. Her story is also one of balancing leadership with motherhood, a challenge she meets with intention, support, and the courage to let go of perfection. ✨ Leadership is about trust. One of the biggest lessons Maria has learned is to delegate and trust her team. Empowering others creates stronger organizations and fosters innovation. ✨ Perfection is an illusion. The key to balance isn’t doing everything flawlessly, it’s about setting boundaries, focusing on what truly matters, and letting go of things that don’t add value. ✨ Support and mentorship are essential. No one achieves success alone. Surrounding yourself with mentors, inspiring women, and a strong support system makes all the difference. Maria’s journey is a reminder that women can thrive as leaders and as mothers, when they have the right systems, the right people, and the confidence to define success on their own terms. 💜 Who are the women who inspire you? Let’s celebrate them together. 👇 #WomenInLeadership #StrongerTogether #UnitedByDifferences #LeadWithImpact #Atolls
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Alexander Ketter reposted thisAlexander Ketter reposted this𝗛𝗼𝘄 𝗼𝗻𝗲 𝗯𝗿𝗮𝗻𝗱 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗱 𝗮 𝟱𝟰% 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗶𝗻 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗿𝗮𝘁𝗲 𝘄𝗶𝘁𝗵 𝗖𝗼𝘂𝗽𝗼𝗻𝘀.𝗰𝗼𝗺 ⬇️ 🚩 The challenge: The holiday season is a huge opportunity for many brands, but it's also when competition tends to be highest. Turning engagement into sales can be difficult. A leading personalized gifts brand came to Atolls looking to solve exactly this problem. 💡 The solution: The Coupons.com team put together a package that combined a targeted paid search campaign with enhanced visibility on Coupons.com. 🚀 The results: The campaign results speak for themselves: we delivered a 172% increase in sales compared to organic performance during the same period, alongside a 54% increase in conversion rate. Key takeaway: Strategic couponing works – especially when paired with smart targeting at the right moment in the customer journey. Get in touch with us to find out how we can help drive similar results for your business. #Ecommerce #Coupons #AffiliateMarketing
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Alexander Ketter reposted thisAlexander Ketter reposted this🚀Calling all German-speaking sales professionals - Madrid-Based! 🚀 👉 https://lnkd.in/dU_8zBBQ 🔹 If you’re a German-speaking professional with strong business acumen and a passion for digital commerce, this is your chance to thrive in a fast-paced, rewarding role! We’re looking for someone to build strong B2B2C strategies, close high-impact deals, and drive business growth in the Austrian and Swiss markets. 📍 Location: Madrid 🌎 Hybrid work environment ✨ Why Join Atolls? 🌍 Work in a global, diverse company 📚 Learning & development budget 🏖️ 32+ days of vacation & flexible work 🧠 Mental health support & career coaching ➡️ Ready to make an impact? Apply now! https://lnkd.in/dU_8zBBQ #Hiring #CareerOpportunity #BusinessDevelopment #SalesJobs #Accountmanager #JoinAtolls
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Alexander Ketter shared thisIncrementality goes beyond just measuring new sales; it’s about uncovering the hidden value a channel brings. Have you asked yourself if you are measuring the true impact of your marketing?Alexander Ketter shared this𝐀𝐫𝐞 𝐲𝐨𝐮 𝐦𝐞𝐚𝐬𝐮𝐫𝐢𝐧𝐠 𝐭𝐡𝐞 𝐭𝐫𝐮𝐞 𝐢𝐦𝐩𝐚𝐜𝐭 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠? 🤔 Incrementality is considered by many to be the holy grail of marketing measurement. It is about understanding the true impact of your campaigns–looking beyond a single measure to understand the additional value a channel or campaign drives. But too often, marketers miss this nuance, often considering only new sales as incremental. This can be a mistake. A channel that looks unprofitable at first glance could be driving hidden value. Similarly, one that seems successful might just be capturing demand from elsewhere. Understanding true incrementality means looking beyond the surface. It’s about assessing the additional value a channel brings—whether through repeat customers, higher purchase frequency, or increased basket size. Here's how you can rethink incrementality and make more informed marketing decisions 👇 #Marketing #Incrementality #Ecommerce
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2mo
Grande caballero! Todo lo mejor en la nueva etapa!
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Alexander Ketter liked thisAlexander Ketter liked thisBig news. For publishers, this is larger than a spam-policy tweak. It is about whether Google Search can effectively veto legitimate licensing, commerce, affiliate, and partner-content revenue models through ranking enforcement. Europe has put a meaningful check on that power. #Antitrust #EUCompetition #DigitalMarketsAct #GoogleSearch #DigitalPublishing #PublisherRights #TechRegulation #USDOJ #ManualAction #SiteReputationAbuse https://lnkd.in/g-99VHyvGoogle changes spam policy in EU to avert antitrust fineGoogle changes spam policy in EU to avert antitrust fine
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Alexander Ketter liked thisAlexander Ketter liked thisAfter 7+ years and more coupon codes than I can count, my time at Atolls has wrapped. I'm proud of what we built there: leading a team of Key Account Managers across our largest and most strategic brand partnerships, alongside some of the sharpest people in affiliate marketing. Now I'm looking for my next chapter — a leadership role in affiliate/performance marketing focused on strategic partnerships, growth, and brand/publisher management. Cashback and coupon platforms, affiliate networks, agencies, in-house retail teams — if you know of a team that's growing, I'd love an intro. And now the thank-yous, because those 7 years were the best of my 25+ year career: To the KAM crew I worked with every day — Lindsay McIntyre , Maryurys Chavarria, Jimmy Jensen, Murilo Coclane de Almeida, and my partners-in-crime Amy Zuspan and JP Seral — thank you for being THE BEST team. We've literally traveled the world together, and I miss you guys already. To Alexander Ketter, Johannes Wirth, and Gerhard Trautmann — the smartest, shrewdest, and most genuinely compassionate C-suite anyone could ask for - vielen dank! And to Juan Mazzotta Calles: I've been around the block a few times, and you're easily the best manager I've had in my career. I'm jealous of your new team. Atolls will always hold a special place for me. Onward. #AffiliateMarketing #PerformanceMarketing #Partnerships #OpenToWork #Atolls #StrongerTogether
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Alexander Ketter liked thisAlexander Ketter liked thisNeues Kapitel: Seit dieser Woche bin ich Teil von Salesforce in Zürich! 🚀 Ein besonderer Dank geht an Christina Sagemüller – für das Vertrauen und dafür, dass ich mich vom ersten Tag an willkommen fühle. Ein Danke geht auch an Mirko Weinheimer, meinen Onboarding Buddy, für die tolle Unterstützung in den ersten Tagen. Ich freue mich darauf, mit einem starken Team zu wachsen, viel zu lernen und meinen Teil dazu beizutragen, Kunden voranzubringen. Auf die nächsten Kapitel! 💙 #Salesforce #NewJob #Ohana
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Alexander Ketter reacted on thisAlexander Ketter reacted on thisIt is with a heavy heart that today marks my last day with Atolls (GSG). The past 7 years have been the most rewarding of my professional career. The friendships, laughs, collaborations, and exceptional work ethic of this team made every single moment special. I want to give a heartfelt thank you to Cormac Jonas, Kathy Loomis, and Johannes Wirth for taking a chance on me all those years ago. To Maggie Burch Brune and the brilliant editorial team, Allison Lange, SHRM-CP, and Jason Holben—thank you for your endless dedication, creativity, and partnership. To Juan Mazzotta Calles, Alexander Ketter, and Gerhard Trautmann for your inspiring leadership and kindness—Gerhard, as our fearless and remarkable CEO, you truly are the best of the best! And to my amazing forever KAM Fam: Lindsay McIntyre, Jimmy Jensen, Maryurys Chavarria, Murilo Coclane de Almeida, JP Seral, and my work BFF Charlie Flint: you have all made these years completely unforgettable. If I could package us up and take us to my next role, I would 100%. I have loved every minute of our time together and this group will always hold a big piece of my heart❤️ As I look forward to opening an exciting new chapter, I am ready for my next adventure! If you or someone in your network is looking for a top-tier Senior Manager or Director in Strategic Partnerships, Affiliate/Performance Marketing, Publisher Development, Growth Partnerships, or anything closely related—I’m your gal!
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Alexander Ketter liked thisAlexander Ketter liked thisI’m excited to announce that I’m back at my alma mater The Lovett School as the Digital & Social Content Manager (photo from graduation circa May 2017!) It has been a great first week back at Lovett and it has been especially meaningful to return as an alum. I look forward to telling the stories of Lovett across digital platforms, particularly as we enter the school’s centennial year. Go Lions!
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Alexander Ketter liked thisAlexander Ketter liked this21 Years of being ‘Shrimply the Best! Congratulations to our partner, MERA, on 21 incredible years of operating Bubba Gump Shrimp Co. in the Hotel Zone, Cancún! Since first opening its doors in 2005, this location has become a can’t miss spot for guests looking for great food, fun, and an unforgettable experience that keeps customers coming back time and again. Thank you, MERA for an outstanding partnership and many more years of success! #FranchiseSuccess #BubbaGump #MERA #LandrysFranchising #21Years
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English
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Spanish
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German
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French
Limited working proficiency
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Portuguese
Elementary proficiency
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