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Andrey Shakhtin
I’ve had many requests to share my presentation from Phiture’s Growth Phestival in Berlin. So, I decided to break it down and share the full presentation here. The session covered key strategies used by the biggest apps - but still overlooked by many others. 𝟭. 𝗢𝗻𝗲 𝗳𝘂𝗻𝗻𝗲𝗹 𝗶𝘀 𝗻𝗲𝘃𝗲𝗿 𝗲𝗻𝗼𝘂𝗴𝗵 Optimizing web funnel = finding the right match between • audience • storytelling (onboarding) • monetization • and the new layer everyone underestimates - payments Different audience segments require different combinations of these factors. You need to tailor funnels to each segment. Example: BetterMe runs dozens of funnels across niches and each niche has multiple funnel versions for sub-segments - Pilates for women, Pilates for women 40+, Pilates for men,.... 𝟮. 𝗚𝗼𝗼𝗱 𝗳𝗿𝗶𝗰𝘁𝗶𝗼𝗻 𝗱𝗿𝗶𝘃𝗲𝘀 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 It’s a common misconception that all friction kills conversion. In reality, good friction can boost engagement and CR by up to 25%: • scanners • selfies • interactive assessments 𝟯. 𝗣𝗮𝘆𝗺𝗲𝗻𝘁 𝗳𝗹𝗼𝘄 𝗸𝗶𝗹𝗹𝘀 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 • Custom checkout adds +30% CR • Apple Pay right under subscription options = +20% CR 👉 Want the full presentation with all the hacks? Comment “slides” and I’ll send the deck over
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