What is WordPress VIP?
WordPress VIP is the enterprise content platform that allows organizations to maintain control of their brands in the age of AI. Trusted by businesses and government agencies like CNN, Salesforce, News Corp, The White House, NBC Universal, NASA, Capgemini, and Bloomberg, WordPress VIP combines flexibility, scalability, and ownership with the highest standards of security, governance, and compliance. For more than 20 years, WordPress VIP has been the top choice for organizations to control how their content behaves in an ever-changing world. Learn more at wpvip.com.
Our logo
Our logo is a key pillar of our visual identity — a succinct and powerful symbol that represents our brand across various mediums and touchpoints. The primary WordPress VIP logo is the lock up of the WordPress symbol with our proprietary “VIP.” This is our default logo and should be used in the vast majority of cases.
Single Color Logos
Primary Color Palette
Our primary color palette is an important part of our visual system, designed to instantly associate any piece of collateral with our brand. The following color information should be used whenever possible.
Black
RGB: 19 25 30
HEX: #13191E
Pantone Black 6 CP
White
RGB: 255 255 255
HEX: #FFFFFF
WordPress VIP Gold
RGB: 216 164 95
HEX: #D8A45F
Pantone 4026 CP
Typography
WordPress VIP’s brand is bold, authoritative, and clear. Our primary brand typeface is Aktiv Grotesk.
Questions?
Need to use the WordPress VIP logo or create branded graphics using our visual system? Have questions about our external brand guidelines? Make sure to get a thumbs-up from our WordPress VIP brand squad first. Email us at trademarks@automattic.com to get in touch.
WordPress VIP is an Automattic company. Are you looking for another Automattic product logo or images? See all of the Automattic brand materials.