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🌴 POSSIBLE wrapped, and what a week it’s been.     From energizing conversations to insightful sessions, the momentum around the future of ad tech has never felt stronger. We connected with industry leaders, explored new ideas, and saw firsthand how innovation continues to push our ecosystem forward.     After launching Index Cloud last week, it was great to bring those discussions to life in person, exploring possibilities and diving deeper with customers and partners.    To everyone who stopped by, shared perspectives, and challenged us to think bigger, thank you. The conversations don’t stop here. 🚀     #POSSIBLE2026 #OpenInternet #Innovation 

📺 Scaling streaming TV requires greater efficiency and precision.    James Wilhite, our VP of product, shares why pod bidding is gaining momentum in 2026 in Digiday’s latest Future of TV briefing by Tim Peterson.    Instead of fragmented opportunities, dynamic ad podding creates a more transparent, streamlined way to transact aligning with how viewers actually watch.    This creates cleaner auctions, stronger competition, and a more efficient path to value, especially as high-scale moments like live sports move into streaming TV.    Just as important, it brings greater simplicity and transparency back to the process, helping the entire ecosystem perform better.    🔗 Read more in Digiday: https://lnkd.in/dPjpTQw8  #AdTech #StreamingTV #Programmatic

Streaming TV delivers incredibly personalized viewing experiences. Now it’s time to bring that same richness into the programmatic marketplace.     At POSSIBLE, our CRO Alex Gardner joined Gracenote’s Bill Condon, dentsu’s Rebekah Shalit, and Next in Media’s Michael Shields to explore how the industry is closing the gap and building a more transparent, data-driven future for streaming TV.     Key takeaways:     🔍 Transparency is key to trusted outcomes  Marketers want clarity on where ads ran, and the ability to prove it post-campaign.     📊 Richer signals drive real results  Deeper content data creates more opportunities to reduce waste, improve efficiency, and maximize performance.     🤝 Standardization will unlock scale  Inconsistent signals limit confidence. A common language is critical to move streaming TV forward.     ✨ The opportunity is already here  What’s needed now is smarter, privacy-safe activation within the transaction.     See how Index, Gracenote, and dentsu X brought this to life for Dos Equis (The HEINEKEN Company) during the College Football Playoffs in our latest case study: https://bit.ly/3OvBitP    #POSSIBLE2026 #StreamingTV #AdTech

🎤 Everyone’s talking about agentic AI… But if someone put you on the spot, could you actually explain it?    🛑 You don’t have to nod along anymore.    In this Index Explains, our CMO Lori Goode breaks down what agentic AI really means for marketers and where it delivers real value.    Because agentic AI shouldn’t just be another buzzword. It’s about less manual work, smarter decisioning, and better outcomes at scale.     ☀️ Tune in to turn agentic confusion into clarity: https://bit.ly/4umvZfu     #ArtificialIntelligence #Automation #AI #AdTech #IndexExplains 

Not all supply is equal in streaming TV. While streaming offers a premium, lean-back experience, it only delivers results when the underlying inventory is high quality, transparent, and direct.    Understanding this challenge, MNTN partnered with us to ensure every impression is built on trust.     That means inventory is:  🛣️ Directly connected to streaming publishers, cutting complexity and limiting risk  🛡️ Authenticated and authorized, using standards like ads.txt, sellers.json, and schain  🔎 Fully transparent, so buyers can see exactly where inventory comes from    When quality and transparency come first, performance follows—no hidden fees, better efficiency, and more reliable and consistent outcomes.    In a noisy ecosystem, supply quality is the foundation of performance you can actually trust.    Learn more about our partnership: https://lnkd.in/eS42wa-9    #StreamingTV #Programmatic #AdTech #SupplyQuality #Transparency 

☁️ How does Index Cloud actually work?      Partners deploy their models, data, and applications in secure containers inside Index infrastructure, acting on impression-level signals before the bid request is sent.     Each container runs in strict isolation:   ✔️ Index provides the environment.  🔒 Partners bring and control the intelligence.     This is what it looks like when decisioning moves to the point of transaction, where signals are the richest.     Go deeper into how Index Cloud works and what it’s already unlocking for partners, including Bedrock Platform, Chalice AI, inPowered AI, and Nano Interactive. ⬇️      Learn more: https://bit.ly/4t5X8Ct 

🚀 The programmatic landscape just shifted and it's happening faster than anyone expected.    At Innovators Unscripted at POSSIBLE, our CEO Andrew Casale joined Bedrock Platform's co-founder and CEO Shane Shevlin and ADWEEK's Kendra Barnett for a conversation about what the launch of Index Cloud unlocks.    Programmatic has been held back by latency, cost, and complexity, concentrating power among a few major players. That constraint just disappeared.    What changes now:    🧠 Intelligence and models become the differentiator.   When infrastructure costs are no longer the bottleneck, DSPs of all sizes can compete. Performance wins without it being based on compute costs or QPS constraints.    🎯 Models can truly scale  Lower latency unlocks the performance the open internet has always promised.    ⚡Speed powers streaming success.   Real-time decisioning keeps pace with the scale and unpredictability of live events, where milliseconds and concurrency matter.    Where’s this headed? As Andrew shared, “Short of less than five bidders, every bidder in five years will be containerized because there will be no prizes for paying more of your OpEx to the public cloud. I think they will become a faint memory and it'll no longer be normal to stand up a bidder in the public cloud.”    Interested in learning more about this shift? Tune in to Marketecture Media Live Podcast this Friday as Andrew joins Ari Paparo to go deeper on Index Cloud and what it means for programmatic’s future.    #Possible2026 #Programmatic #OpenInternet #AdTech 

Kicking things off strong at POSSIBLE 💥    It’s only day one, and we’re already feeling the momentum heading into a full week ahead.     From insightful conversations to new connections, we’re spending the day with partners, customers, and peers exploring what’s next.     😎 Stay tuned for more insights, conversations, and moments to come throughout the week. We’re just getting started!    #POSSIBLE2026 #AdTech #Programmatic 

We’re proud to be named a Premium Partner by Walmart Connect, helping to power a more efficient supply path for marketers.    Available via Connect Select, our partnership empowers marketers to combine Walmart Connect's powerful first-party shopper data and offsite media capabilities with our premium programmatic supply, including streaming TV.    This enhances efficiency through post-auction optimizations and drives improved performance, scale, and more competitive pricing across premium inventory.    As streaming TV continues to accelerate, connecting high-quality supply with data-driven activation and measurement has never been more critical for driving scalable growth.    That’s exactly what our partnership helps deliver.    Explore the details on Connect Select and our partnership in ADWEEK: https://lnkd.in/dZw5wFms     #StreamingTV #AdTech #Programmatic 

We’re proud to support this next chapter for Walmart Connect, helping to make high-quality CTV supply more accessible, more efficient, and more connected to the future of commerce-driven advertising. As decisioning moves closer to the edge, we’re unlocking more value and scale at the point where it matters most: the impression. Onward!