Marketecture Media

In our final episode of #PreachontheBeach 🏝️ -- we talk AI, HI (Human Intelligence), and the open garden advantage w/ Stephen Magli (Founder and CEO) and Mary Gabrielyan (Chief Strategy Officer) at AI Digital. Pretty pretty cool to hear how AI Digital scaled from an early AI bet into a 500+ person technology company, and how its Elevate platform is helping marketers navigate the open internet with human intelligence at the center. A couple of my takeaways from the episode: -AI may power the tools, but human intelligence is still the advantage that drives outcomes -Culture, kindness, and open ecosystem thinking are central to the company’s growth   Marketecture Media | The Advertising Forum | Filmed at POSSIBLE

Advertising Intelligence, Outcomes, and Better Media Remco Westermann the CEO of Verve joins Jeremy Bloom 🌞 and Sam Khoury from Marketecture Media at Possible to share how Verve is using advertising intelligence, intent signals, and deeper partnerships to help make media work better. From redefining outcomes beyond clicks to building around quality, transparency, and smarter signal driven decisioning, the conversation explores how Verve is helping move digital advertising toward more accountable performance. Three takeaways from this episode: - Verve is focused on using advertising intelligence and intent signals to drive stronger outcomes and reduce waste - Quality and partnership are becoming critical differentiators across the advertising ecosystem - A connected, multi channel approach is shaping Verve’s vision for the future of media  #PreachontheBeach | Marketecture Media | The Advertising Forum | Filmed at POSSIBLE

AI, Human Intelligence, and the Open Garden Advantage Stephen Magli, Founder and CEO, and Mary Gabrielyan, Chief Strategy Officer at AI Digital, join Jeremy Bloom 🌞 at POSSIBLE to share how AI Digital scaled from an early AI bet into a 500+ person technology company, and how its Elevate platform is helping marketers navigate the open internet with human intelligence at the center. Three takeaways from the episode: - AI may power the tools, but human intelligence is still the advantage that drives outcomes - AI Digital’s Elevate platform unifies research, planning, activation, and optimization beyond the walled garden - Culture, kindness, and open ecosystem thinking are central to the company’s growth  #PreachontheBeach | Marketecture Media | The Advertising Forum | Filmed at POSSIBLE

Advertising Intelligence, Outcomes, and Better Media Remco Westermann, the CEO of Verve, joins Jeremy Bloom 🌞 and Sam Khoury from Marketecture Media at POSSIBLE to share how Verve is using advertising intelligence, intent signals, and deeper partnerships to help make media work better. From redefining outcomes beyond clicks to building around quality, transparency, and smarter signal-driven decisioning, the conversation explores how Verve is helping move digital advertising toward more accountable performance. Three takeaways from the episode: - Verve is focused on using advertising intelligence and intent signals to drive stronger outcomes and reduce waste - Quality and partnership are becoming critical differentiators across the advertising ecosystem - A connected, multi-channel approach is shaping Verve’s vision for the future of media  #PreachontheBeach | Marketecture Media | The Advertising Forum | Filmed at POSSIBLE

Advertising Intelligence, Outcomes, and Better Media... Miami is a vibe, but when we have the opportunity to escape the heat and #PreachontheBeach in Verve's air-conditioned suite...we take it! Remco Westermann, the CEO of Verve, joins Sam Khoury and I to share how Verve is using advertising intelligence, intent signals, and deeper partnerships to help make media work better. From redefining outcomes beyond clicks to building around quality, transparency, and smarter signal driven decisioning, the conversation explores how Verve is helping move digital advertising toward more accountable performance. Thank you Brian Sykora, Reagan McNameeKing, Maria Rose Salas, and Mishel Alon. Big shout out to Verve For Advertisers' Julie Bloom (aka AdTechGod ®️'s "spirit animal") Marketecture Media | The Advertising Forum | filmed at POSSIBLE

Where Premium CTV Meets Smarter Activation Jon Mansell from FreeWheel and Dru Sil from Stagwell join Jeremy Bloom 🌞 and I from Marketecture Media at Possible to discuss how premium CTV activation is evolving through supply path innovation, AI enabled workflows, and closer connections between agencies and publishers. Three takeaways from the episode: • FreeWheel and Stagwell are rethinking premium CTV access through curated supply and streamlined activation • AI powered workflows are helping bring more automation and intelligence to planning, buying, and measurement • Supply path optimization and direct publisher access are becoming key drivers of performance and efficiency  #PreachontheBeach | Marketecture Media| The Advertising Forum | Filmed at POSSIBLE

Where Premium CTV Meets Smarter Activation Jon Mansell from FreeWheel and Dru Sil from Stagwell join Jeremy Bloom 🌞 and Sam Khoury from Marketecture Media at POSSIBLE to discuss how premium CTV activation is evolving through supply path innovation, AI enabled workflows, and closer connections between agencies and publishers. Three takeaways from the episode: • FreeWheel and Stagwell are rethinking premium CTV access through curated supply and streamlined activation • AI powered workflows are helping bring more automation and intelligence to planning, buying, and measurement • Supply path optimization and direct publisher access are becoming key drivers of performance and efficiency  #PreachontheBeach | Marketecture Media| The Advertising Forum | Filmed at POSSIBLE

Where Premium CTV Meets Smarter Activation Jon Mansell from FreeWheel and Dru Sil from Stagwell join Jeremy Bloom 🌞 and Sam Khoury from Marketecture Media at POSSIBLE to discuss how premium CTV activation is evolving through supply path innovation, AI enabled workflows, and closer connections between agencies and publishers. Three takeaways from the episode: • FreeWheel and Stagwell are rethinking premium CTV access through curated supply and streamlined activation • AI powered workflows are helping bring more automation and intelligence to planning, buying, and measurement • Supply path optimization and direct publisher access are becoming key drivers of performance and efficiency  #PreachontheBeach | Marketecture Media| The Advertising Forum | Filmed at POSSIBLE