Iniciar sesión para ver el perfil completo de Nacho
o
¿Estás empezando a usar LinkedIn? Únete ahora
Al hacer clic en «Continuar» para unirte o iniciar sesión, aceptas las Condiciones de uso, la Política de privacidad y la Política de cookies de LinkedIn.
Iniciar sesión para ver el perfil completo de Nacho
o
¿Estás empezando a usar LinkedIn? Únete ahora
Al hacer clic en «Continuar» para unirte o iniciar sesión, aceptas las Condiciones de uso, la Política de privacidad y la Política de cookies de LinkedIn.
Madrid, Comunidad de Madrid, España
Iniciar sesión para ver el perfil completo de Nacho
Nacho puede presentarte a más de 10 personas en Index Exchange
o
¿Estás empezando a usar LinkedIn? Únete ahora
Al hacer clic en «Continuar» para unirte o iniciar sesión, aceptas las Condiciones de uso, la Política de privacidad y la Política de cookies de LinkedIn.
7 mil seguidores
Más de 500 contactos
Iniciar sesión para ver el perfil completo de Nacho
o
¿Estás empezando a usar LinkedIn? Únete ahora
Al hacer clic en «Continuar» para unirte o iniciar sesión, aceptas las Condiciones de uso, la Política de privacidad y la Política de cookies de LinkedIn.
Ver tus contactos en común con Nacho
Nacho puede presentarte a más de 10 personas en Index Exchange
o
¿Estás empezando a usar LinkedIn? Únete ahora
Al hacer clic en «Continuar» para unirte o iniciar sesión, aceptas las Condiciones de uso, la Política de privacidad y la Política de cookies de LinkedIn.
Ver tus contactos en común con Nacho
o
¿Estás empezando a usar LinkedIn? Únete ahora
Al hacer clic en «Continuar» para unirte o iniciar sesión, aceptas las Condiciones de uso, la Política de privacidad y la Política de cookies de LinkedIn.
Iniciar sesión para ver el perfil completo de Nacho
o
¿Estás empezando a usar LinkedIn? Únete ahora
Al hacer clic en «Continuar» para unirte o iniciar sesión, aceptas las Condiciones de uso, la Política de privacidad y la Política de cookies de LinkedIn.
Acerca de
¡Hola de nuevo!
Al hacer clic en «Continuar» para unirte o iniciar sesión, aceptas las Condiciones de uso, la Política de privacidad y la Política de cookies de LinkedIn.
¿Estás empezando a usar LinkedIn? Únete ahora
Actividad
7 mil seguidores
-
Nacho Franch ha compartido estoNacho Franch ha compartido esto☁️ How does Index Cloud actually work? Partners deploy their models, data, and applications in secure containers inside Index infrastructure, acting on impression-level signals before the bid request is sent. Each container runs in strict isolation: ✔️ Index provides the environment. 🔒 Partners bring and control the intelligence. This is what it looks like when decisioning moves to the point of transaction, where signals are the richest. Go deeper into how Index Cloud works and what it’s already unlocking for partners, including Bedrock Platform, Chalice AI, inPowered AI, and Nano Interactive. ⬇️ Learn more: https://bit.ly/4t5X8Ct
-
Nacho Franch ha compartido estoNacho Franch ha compartido estoToday, we’re introducing Index Cloud: a new infrastructure layer that allows partners to run their own models, data, and applications directly inside the exchange. The richest signals in programmatic exist at the point of transaction. So why has decisioning happened so far away? Every hop away from the impression introduces latency, signal loss, and unnecessary cost. With Index Cloud, intelligence moves into the auction itself, enabling real-time decisioning where signals are richest and execution is fastest. Bedrock Platform is already showing what’s possible, launching the world’s first containerized DSP with its bidder running on Index Cloud. It’s a new model for how DSPs can operate, decoupling scale from infrastructure spend. 👉 See how Index Cloud reshapes the economics of programmatic in Kendra Barnett’s latest article for ADWEEK: https://bit.ly/4u5OfcV As our CEO Andrew Casale shared with Kendra, “We have this really weird barrier for companies to be competitive. You have to keep up with the growing cost, because scale means cost in an environment where we send these requests out to the public infrastructure of the cloud, which enacts a toll every time it sees one of these requests. [It’s] a fundamental mismatch in the way we’ve been scaling ad tech.” 👉 Learn how Index Cloud removes this barrier with a new, more efficient model for scaling programmatic on our blog: https://bit.ly/4t5X8Ct
-
Nacho Franch ha compartido estoNacho Franch ha compartido esto¡Estamos encantados de dar la bienvenida a Nacho Franch como nuestro nuevo Director de Buyer Development España en Index Exchange! Con amplia experiencia en medios digitales y programáticos, Nacho fortalecerá nuestras relaciones con los compradores y ayudará a impulsar nuevas estrategias en el mercado español. ¡Bienvenido al equipo, Nacho! Estamos deseando todo lo que viene.
-
Nacho Franch ha compartido estoAprendiendo de los mejores en el #DigitalMasters de PHD Omnicom Media. Gracias David Colomer, Sandra Sotelo y Marta Sáenz Herrera por la organización y la invitación. #alwaysbelearning
-
Nacho Franch ha compartido estoNacho Franch ha compartido estoWe’re proud to see people across the country continue to put their trust in The Weather Network and MétéoMédia. Our Canadian weather brands have been named Canada’s #1 Most Trusted Source for Weather Information* for 2026 by BrandSpark®, with MétéoMédia also recognized as Québec’s #1 Most Trusted Weather Brand. As the #1 Canadian app, The Weather Network and MétéoMédia help millions plan their days, prepare for severe weather and stay safe — every day, across TV, web and mobile. For advertisers, that trust means your message reaches audiences in a credible, brand-safe environment they rely on. When Canadians need accurate weather information, they know exactly where to turn — and we’re honoured to be their #1 choice. Learn more: https://lnkd.in/gADbRhh4 *Source: 2026 BrandSpark® Canadian Trust Study
-
Nacho Franch ha compartido estoMuy orgulloso del equipo de ElTiempo.es, junto con dentsu (Story Lab) y BSH Electrodomésticos España, S.A. (Bosch) Cuando combinas el dato meteorológico con la tecnología y la innovación, el resultado son campañas relevantes, originales, creativas y que llaman la atención. #ElTiempo #IndiceDeSecabilidad #LikeaBoschNacho Franch ha compartido estoHoy me he reído al mirar el tiempo que hará el finde. Una publi simpática, sencilla y útil. Muy bien, Bosch (y/o quien lo haya pensado).
-
Nacho Franch ha compartido estoNacho Franch ha compartido estoEn Eltiempo.es buscamos meteorólogo/a para cubrir una baja de 7 meses, ¡toda la información aquí!
-
Nacho Franch ha compartido estoEs un auténtico honor formar parte del Jurado de los Best!N Travel Awards 2025, junto a verdaderas referencias del sector. Con muchas ganas de aprender de ellos y de aportar mi granito de arena en las deliberaciones. Muchas gracias a Jaime de Haro, Andrea Molero y el resto del equipo de IPMARK por organizar estos premios, y por permitir a ElTiempo.es formar parte de la familia de los Best.Nacho Franch ha compartido estoNos embarcamos en los BEST!N TRAVEL AWARDS 2025! ✈️🌍 En ElTiempo.es - Pelmorex Corp, sabemos que el clima influye en cómo, cuándo y por qué viajamos. Por eso, queremos estar junto a las empresas que innovan para hacer que las experiencias de Travel sean cada vez más memorables y adaptadas al factor weather data. ☀️🌧️ Un placer anunciar que Nacho Franch, nuestro Sales & Business Development Director, formará parte del jurado de la cuarta edición de estos prestigiosos premios de IPMARK. Su expertise en la aplicación de la meteorología al marketing (a través de soluciones como #MeteoAds) será clave para reconocer las mejores estrategias y campañas en el sector. 🏆 Nacho se une a un jurado de excepción compuesto por grandes líderes del sector. ¡Un honor compartir mesa con: Isidoro Martínez de la Escalera – Minor Hotels Alejandro Benito – Hoteles Servigroup Beatriz Oficialdegui – Destinia Bárbara Couto– Turespaña Pilar Boix Escolies – Baleària Sara Ramis – Barceló Hotel Group Isaac Vidal Sánchez – AR Hotels & Resorts Jesus Pinera Salmeron – Hesperia World Yurena Escobar – Flecher.co Sergio Bellentani – Turisme Comunitat Valenciana Servicio de Promoción Teresa Zamora García – ILUNION Hotels Claudia Ula Jiménez Revuelta – Radisson Hotel Group Estamos listos para inspirar nuevas formas de conectar con los viajeros. ¡Mucha suerte a todos los participantes! 👏 #BestInTravelAwards #MeteoAds #MarketingTurístico #Turismo #Innovación #Viajes #TravelMarketing #ElTiempoEs
-
Nacho Franch ha recomendado estoNacho Franch ha recomendado estoI’m hiring for a Client Solutions Manager to join my amazing French team, based in Dublin. One of the perks of the role is getting to spend time with customers & the team in Paris — even better when the sun is shining ☀️ This is a client‑facing role where you’ll partner closely with customers, help them achieve meaningful business outcomes, and bring smart, value‑led marketing strategies to life. If you enjoy building trust, solving real business problems, and seeing the tangible impact of your work with customers, this one’s for you. Apply here: https://lnkd.in/dfgWUB7r
-
Nacho Franch ha recomendado estoNacho Franch ha recomendado esto🚀 Seguimos desde #Outlandish en Santa Monica 🚀: Tema: La importancia del diseño del Set para un #LiveShopping 🎥 El set de tu live de TikTok Shop no es decoración. Es tu primera venta. He estado viendo algunos de los mejores sets de live shopping en activo en Outlandish Inc y hay algo que queda clarísimo: Las marcas que más venden en TikTok Shop no improvisan su espacio. Lo diseñan como si fuera un plató de #televisión. Aquí van las 3 claves que he extraído de los mejores sets que he analizado: 1. El set ES la marca: Gorilla Mind va de negro y turquesa, con productos en expositor como una tienda de suplementos de élite. So Sweet construye literalmente una candy shop. Chemical Guys monta un taller de detailing industrial. Ninguna marca necesita presentarse. El set ya lo hace. 2. El producto tiene que estar siempre a la vista y al alcance: En todos estos sets los productos están expuestos, ordenados, accesibles. No están en una caja detrás del host. Están en escena, listos para ser cogidos, mostrados, comparados. En #livecommerce, lo que no se ve, no se vende. 3. El set construye contexto emocional: The Scotts Miracle-Gro Company no vende tierra para macetas. Construye un jardín interior con plantas reales, sillón de terciopelo y ambiente de botanist. Goli Nutrition rodea sus gummies de colores de una pared de paneles vibrantes en rosa, azul, verde y naranja. El espectador no compra un producto. Compra el mundo en el que ese producto vive. La conclusión que me llevo: En #TikTokShop, el live no empieza cuando el host saluda. Empieza cuando el espectador ve el primer frame y decide si se queda o hace scroll. El set es tu hook visual. ¿Estás diseñando el tuyo con esa intención? 👇 #TikTokShop #LiveCommerce #LiveShopping #Ecommerce #TikTokMarketing Outlandish España Luis Esteban Jr Pamela Sánchez Cruz Carlota de Jaime de Cespedes Veronica Monzon Alexander Torres Pedroza William August Xavier Guaida Villagómez Bruna Meldau
-
Nacho Franch ha recomendado estoNacho Franch ha recomendado estoStreaming TV delivers incredibly personalized viewing experiences. Now it’s time to bring that same richness into the programmatic marketplace. At POSSIBLE, our CRO Alex Gardner joined Gracenote’s Bill Condon, dentsu’s Rebekah Shalit, and Next in Media’s Michael Shields to explore how the industry is closing the gap and building a more transparent, data-driven future for streaming TV. Key takeaways: 🔍 Transparency is key to trusted outcomes Marketers want clarity on where ads ran, and the ability to prove it post-campaign. 📊 Richer signals drive real results Deeper content data creates more opportunities to reduce waste, improve efficiency, and maximize performance. 🤝 Standardization will unlock scale Inconsistent signals limit confidence. A common language is critical to move streaming TV forward. ✨ The opportunity is already here What’s needed now is smarter, privacy-safe activation within the transaction. See how Index, Gracenote, and dentsu X brought this to life for Dos Equis (The HEINEKEN Company) during the College Football Playoffs in our latest case study: https://bit.ly/3OvBitP #POSSIBLE2026 #StreamingTV #AdTech
-
Nacho Franch ha reaccionado a estoNacho Franch ha reaccionado a estoBuenos dias en España, buenas noches en Santa Monica! Ha sido ver el logo de Outlandish Inc de lejos…y la carne de gallina Entrar en nuestro espacio #Outlandish es entrar en lugar donde el entretenimiento, la innovación y el retail se unen con un objetivo: Generar negocio, vender. Es increíble el nivel de energía de los presentadores de #LiveShopping, la combinación de diferentes tecnologías y el detalle del diseño de los sets de cada marca Samsung Electronics , Goli Nutrition, FHI Heat , Chemical Guys,… Aqui os dejo un avance, mañana mas! Outlandish España Luis Esteban Jr Pamela Sánchez Cruz Carlota de Jaime de Cespedes Veronica Monzon Alexander Torres Pedroza
-
Nacho Franch ha recomendado estoNacho Franch ha recomendado estoHay un debate que lleva años sobre la mesa: ¿qué futuro tienen la televisión y los grandes medios en un entorno cada vez más fragmentado? En las 21ª WelinkTalks, el foro de referencia del patrocinio y el partnership en España, celebradas este año en las oficinas de Publicis Groupe en París, pude conversar con José Miguel García-Gasco, Director General de ATRESMEDIA PUBLICIDAD, y la respuesta fue clara: la televisión y los grandes medios están más vivos que nunca. La pregunta relevante no es si desaparecen, sino cómo se transforman y cómo amplían su propuesta para adaptarse a las nuevas formas de consumo. Una de las grandes conclusiones de esta conversación es que el reto no está en elegir entre lo tradicional y lo digital, sino en saber integrarlos. C��mo incorporar nuevas capacidades, nuevos formatos y nuevas maneras de conectar con las audiencias sin perder la fortaleza de los activos que ya funcionan. Eso es lo verdaderamente difícil, y lo verdaderamente valioso. En un mercado fragmentado y más exigente, la diferencia la marcan quienes saben evolucionar sin perder su esencia. Gracias Welink por la oportunidad y a José Miguel García-Gasco por la generosidad y la claridad con la que compartió su visión. #WelinkTalks #PublicisGroupeEspaña #PublicisConnectedMedia #ThePowerOfOne Publicis Groupe Publicis Groupe España
-
Nacho Franch ha recomendado estoNacho Franch ha recomendado estoBack on stage! Great to do this talk with Freddie from Chalice AI at The Future of Brands today “Whose Algorithm Is It Anyway?” 15 minutes to cover containerisation, data readiness, and why your media brief is probably broken. No pressure. Three things we wanted to land: 1. Containerisation means brands can now bring their own business requirements into the media buying process by building their own algorithm. Come talk to us about Bento Boxes 2. This only works if you’ve thought about your data readiness, your instruction quality, and your priorities. Any agent (AI or out to buy eggs!) is only as good as the information ecosystem you build around it. 3. The planning process itself needs a reset. Given what’s possible we can move from static briefs to media responding to real business data input. Massive thanks to the Adwanted Events team and to Freddie for being a brilliant co-presenter! (2 years in a row now!) Also saw the Brand Reset research from dentsu being presented by Ewa Zawol, Mike Follett, Les Binet & Bram Meuleman - absolutely brilliant research on the effectiveness of video - which we have built into our planning & buying!
-
Nacho Franch ha recomendado estoNacho Franch ha recomendado esto🚀 Great conversations today at IAB Europe’s Virtual Programmatic Day. A special thanks to my excellent panellists — Pierce Cook-Anderson (DMG Media), Emmanuel Ogidan (FreeWheel), Nick Welch (IAS) and Petri Kokkonen (Relevant Digital) — for an insightful and practical discussion into publisher monetisation. A few themes that really stood out: 👉 The shift in demand is real — and publishers need to rethink how they package and sell inventory as budgets move toward platforms and outcomes 👉 Quality still matters — but it needs to be proven, not assumed, through better signals and transparency 👉 Curation is an opportunity — but only if publishers understand where the value (and margin) is going Thanks to everyone who joined in person and virtually — and to the IAB Europe and Google for hosting a fantastic event 👏 #Programmatic #DigitalAdvertising #PublisherStrategy #AdTech #IABEurope
Experiencia y educación
-
Index Exchange
***** *********** ********
Mira la experiencia completa de Nacho
Al hacer clic en «Continuar» para unirte o iniciar sesión, aceptas las Condiciones de uso, la Política de privacidad y la Política de cookies de LinkedIn.
¡Hola de nuevo!
Al hacer clic en «Continuar» para unirte o iniciar sesión, aceptas las Condiciones de uso, la Política de privacidad y la Política de cookies de LinkedIn.
¿Estás empezando a usar LinkedIn? Únete ahora
Licencias y certificaciones
Reconocimientos y premios
-
LinkedIn President's Club 2021
LinkedIn
-
Google's Diamond Award (Q4'15-Q1'16)
VP, Global SMB Sales and Operations
Bi-annual Global Award to reward long-term, transformational impact on the business with strong emphasis on excellence behaviors.
I launched and developed a customer-centric initiative that expanded beyond our cluster to the EMEA region and now it's being scaled to other regions globally.
Calificaciones de pruebas
-
Defender
Puntuación: ISFJ
https://www.16personalities.com/isfj-personality
Idiomas
-
English
Competencia profesional completa
-
Spanish
Competencia bilingüe o nativa
-
Italian
Competencia básica profesional
-
French
Competencia básica limitada
-
Portuguese
Competencia básica limitada
Recomendaciones recibidas
7 personas han recomendado a Nacho
Unirse para verloVer el perfil completo de Nacho
-
Descubrir a quién conocéis en común
-
Conseguir una presentación
-
Contactar con Nacho directamente
Perfiles similares
Ver más publicaciones
-
Connor McGogney
Criteo • 3 mil seguidores
AI is enhancing commerce and opening doors to new opportunities for the wider commerce media ecosystem. By harnessing AI, brands, retailers, and platforms can now deliver more relevant, timely, and personalized shopping experiences across the entire consumer journey — from discovery and inspiration to conversion and loyalty. AI enables deeper audience understanding, predictive targeting, automated creative generation, and real-time optimization of media performance. Criteo’s strategy for AI-assisted and agentic commerce, as laid out by Todd Parsons in the blog post linked below, is about turning AI into a true partner for brands, retailers, marketplaces and consumers. From product recommendations to smarter campaigns, and eventually shoppable agents, this is where performance meets innovation. Read Todd’s blog post here: https://bit.ly/4nzygkL
35
-
Maury Hanigan
SparcStart • 11 mil seguidores
𝗢𝗻𝗲 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄. 𝗠𝗮𝗻𝘆 𝗰𝘂𝗹𝘁𝘂𝗿𝗲𝘀. 𝗚𝗹𝗼𝗯𝗮𝗹 𝗶𝗺𝗽𝗮𝗰𝘁. Global talent brand management isn’t about doing everything everywhere. It’s about creating the right workflow that adapts across borders. Christina Spadaro, Talent Brand Manager for Rapid7, shares how leaders can maximize impact and attract top talent worldwide on SparcStart's latest TA Leader Series episode. 🌍✨ 𝘊𝘭𝘪𝘤𝘬 𝘵𝘩𝘦 𝘭𝘪𝘯𝘬 𝘪𝘯 𝘵𝘩𝘦 𝘧𝘪𝘳𝘴𝘵 𝘤𝘰𝘮𝘮𝘦𝘯𝘵 𝘵𝘰 𝘸𝘢𝘵𝘤𝘩 𝘵𝘩𝘦 𝘧𝘶𝘭𝘭 𝘷𝘪𝘥𝘦𝘰 𝘢𝘯𝘥 𝘴𝘦𝘦 𝘩𝘰𝘸 𝘪𝘵’𝘴 𝘥𝘰𝘯𝘦. ▶️ #GlobalHiring #TalentStrategy #FutureOfWork #TALeaderTuesdays
19
6 comentarios -
Miranda P Vélez
Twilio • 4 mil seguidores
So great to see Twilio and Vodafone Spain join forces! 🇪🇸 Businesses in Spain are about to revolutionize the way they interact with their customers! Twilio's partnership with Vodafone to bring RCS Business Messaging to market will help brands to stand out in a crowded market. Find out more: https://bit.ly/4htPmxN
25
-
Sanjay Sarathy
Cloudinary • 2 mil seguidores
Dogfooding - important for SaaS companies to showcase. My colleague Caroline Levison has revamped all of our video tutorials to incorporate English captions, subtitles for 10 languages, and chapters, using some of the key capabilities of our video platform, including our video player. You can check these out on our docs site at https://lnkd.in/giUMYvkY
18
-
Owen Tyzack
SimilarWeb • 3 mil seguidores
Nothing compares to collaborating with iconic brands like McDonald's! We teamed up with Arcos Dorados to create personalized retargeting strategies that truly resonated. By leveraging audience insights and our cutting-edge technology, we engaged users at the perfect moments - allowing them to effortlessly enjoy their favorite McDonald's items with just a single click. The outcomes were as gratifying as the food! Explore the full case study: https://gag.gl/dYPYWY
17
-
TechIntelPro
5 mil seguidores
Darkroom has appointed Liza Ramos as Director of People to lead talent acquisition, culture, and retention as the agency scales its AI-native advertising model - https://lnkd.in/dHgcAh9K “Employee retention is a leading indicator of a great culture... that matters more than almost anything else, because agency businesses are people businesses.” Lucas DiPietrantonio, CEO of Darkroom. #AgencyLife #TalentAcquisition #AIMarketing #DarkroomAgency #TechIntelPro
8
-
Mike Swartz
Marketbridge • 2 mil seguidores
Excited to see Marketbridge Europe officially launch and the incredible Revere team fully integrated into the Marketbridge platform. Together we’re expanding how we help B2B organizations accelerate growth across North America and Europe by connecting strategy, data, technology, creative, and activation into a single, integrated growth model.
8
1 comentario -
Adeeb Akhyar
Criteo • 9 mil seguidores
Retail Media in 2026. As GenAI accelerates innovation, shopper behaviors evolve, and brand expectations grow more complex, the way we connect media, data, and commerce is being redefined. The next phase of growth will come from true collaboration. Bringing together brands, agencies, retailers, and technology to create simpler, smarter, and more connected retail media ecosystems. Our President of Retail Media, Sherry Smith, shares three major shifts that will shape how the industry and shoppers move forward in 2026 and beyond. Read the latest blog post here: https://lnkd.in/d9XYVEVB
26
1 comentario -
Sameer Ghoshal
Twilio • 25 mil seguidores
So great to see Twilio and Vodafone Spain join forces! 🇪🇸 Businesses in Spain are about to revolutionize the way they interact with their customers! Twilio's partnership with Vodafone to bring RCS Business Messaging to market will help brands to stand out in a crowded market. Find out more: https://bit.ly/4hBVmow
18
-
Optimove
32 mil seguidores
The age of assembly-line marketing is over. 🎉 Today, we officially announced Optimove's repositioning as 𝗧𝗵𝗲 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗹𝗲𝘀𝘀 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺. Optimove’s Positionless Marketing Platform frees marketers from the limitations of fixed roles and empowers them with three transformative powers: Data Power 👉 to uncover insights instantly Creative Power 👉 to bring ideas to life in no time Optimization Power 👉 to launch campaigns that optimize themselves This marks an important milestone in our mission to help marketing teams move at the speed of customers' expectations while maximizing the impact of existing resources. Check out our new home page: https://www.optimove.com/
125
16 comentarios -
Marc Andreu
Factorial • 4 mil seguidores
Visibility isn’t just about being loud. It’s about connection, intention, and showing up for others - and yourself. Co-Founder and Headhunter Ariadna Diaz shares how to stand out as your authentic self whilst empowering your team to shine, too. Read the full interview in our newsletter, The Rocket: https://okt.to/6fdEJt #team #therocket #LinkedIn #newsletter
18
-
Adtech Today
17 mil seguidores
Criteo joins forces with Google as its first onsite retail media partner, opening new opportunities for brands and retailers to scale smarter in digital commerce. read more: https://lnkd.in/dQJZb4NG William Reardon #RetailMedia #DigitalCommerce #Marketing #Innovation #RetailTech #ECommerce #Adtechtoday
609
3 comentarios -
Emily Yri
Asia Video Industry… • 3 mil seguidores
As linear costs rise and streaming accelerates, the role of online video is still vitally important. The IAB’s updated classification system brings needed clarity, but also unintended confusion — and some buyers are abandoning proven formats that still perform. OLV remains a vital mid-funnel bridge between CTV’s reach and social’s conversion power. Our Global VP, CTV/OTT and Online Video, Nicole Scaglione explores why retreating from OLV now risks breaking the funnel in this byline for AdExchanger.
14
-
RevEng | Revenue Growth Consultants
1 mil seguidores
RevOps is changing—and fast. In our newest Revving Up episode, Tom Murtaugh unpacks what Revenue Operations looks like in the AI era: → Why RevOps leaders are becoming strategic translators → The new skillsets shaping the next generation of operators → And how to stay ahead in a rapidly evolving tech landscape This conversation is packed with hard-earned insights—from scaling orgs to redefining roles. If you're thinking about your next move in RevOps (or hiring for one), don’t miss this one. 💬 What’s the biggest shift you’re seeing in RevOps today? #RevEng #RevvingUp #RevenueOperations #FutureOfWork #AIinBusiness #B2BLeadership #CareerGrowth #GTMStrategy
8
1 comentario -
Anastasia Zdoroviak
Snoonu • 7 mil seguidores
Discussing what proactiveness really means, how personalisation can scale, and what truly drives loyalty. Here’s the executive summary of the insights shared: AI is enabling brands to shift from reactive support to proactive, personalised care — anticipating issues and offering solutions before customers even reach out. When done transparently and ethically, this builds trust and strengthens loyalty at scale. During the session, we asked the audience: “How prepared is your organisation to leverage AI-driven personalisation to proactively engage customers?” The results are not surprising: • 44% said they are not sure, • 19% said they are not very prepared. A clear sign that there is still a lot of room to learn, transform, and lead the way forward.
23
1 comentario -
Scott Messer
Messer Media • 8 mil seguidores
Yesterday I got to interview several CEO's and co-founders about the future of the open web. Check below for Rui's take as a former publisher on why he's ensuring that advertisers can navigate to keep funding the open web! Thank you ADWEEK, Tom and Rob for the opportunity!
84
3 comentarios -
Mary V. Ruiz
BullseyeEngagement • 4 mil seguidores
After years of thinking about strategy, I keep coming back to a question: Has the world really become more “VUCA,” or have the rules of business just shifted? ***Scroll to the end for the CTA / Call-to-Action!*** Two changes stand out to me that Roger Martin highlights well: 1️⃣ Fixed vs. variable costs: Companies that invest in brand, R&D, and distribution (Note: Think partner multiplier and effective delivered value) gain compounding advantages. Scale seems to feed on itself, so who truly benefits from these investments? 2️⃣ Price and value discovery: Customers can now see prices and assess value instantly. How does this transparency change the way we compete, and how quickly winners and losers emerge? (Note: Price elasticity is higher when the clarity of value is lower.) The result is a strategy that feels more deterministic, faster, and "peakier" than ever. The CTA (call-to-action)? 1. Acknowledge but don't feed the VUCA machine. 2. Pick your WTP (where to play) and clearly identify your HTW (how to win). 3. Invest in that WTP/HTW quickly and aggressively (else competitors will and customers blink). 4. Be transparent about pricing / value - customers and competitors already know it anyway.
1