Robert Cialdini write that a turkey's maternal instinct are activated by the cheep sound a normal, healthy baby turkey makes.
If the baby doesn't make that sound, the mother totally ignores it.
That's funny because it makes animal look stupid, but Cialdini points out...
Gurus are popular because life is complicated, and increasingly so, and almost nobody knows what they're supposed to be doing or how they're supposed to feel about it.
So it's nice for someone to tell you.