About
Services
Activity
42K followers
Experience & Education
Licenses & Certifications
Volunteer Experience
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Facilitator/ Trainer
The Citizens Foundation
- 2 months
Children
Conducted a leadership development program in 2010 with Pakistan’s largest NGO, The Citizen Foundation, to foster leadership amongst the less privileged students. Conducted over 10 schools across Pakistan
Patents
Courses
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Sequences, Time Series and Prediction, Tensor Flow
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Projects
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Exploratory data analysis of Federal Election Campaign Funds
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Using exploratory tools such as clustering, association rule mining and anomaly detection, explored and analysed the flow of federal election campaign funds from individual and corporate contributors. Analysed the campaign disbursements at different levels for trends in various expense categories and their correlation with the wins.
Other creators -
Dettol- The consumer’s perception: MBA Project on Market Research
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Have developed qualitative methodologies using associative and projective techniques to understand the consumer perception for Dettol Antiseptic Liquid, enabling Reckitt Benckiser to make strategic decisions for its marketing message.
Conducted 42 in-depth interviews using these methodologies to determine causes of declining usage of Dettol.
Developed root causes fish-bone and new ideas for concept-testing.
Conducted 240 surveys and concept tested new uses of Dettol (including…Have developed qualitative methodologies using associative and projective techniques to understand the consumer perception for Dettol Antiseptic Liquid, enabling Reckitt Benckiser to make strategic decisions for its marketing message.
Conducted 42 in-depth interviews using these methodologies to determine causes of declining usage of Dettol.
Developed root causes fish-bone and new ideas for concept-testing.
Conducted 240 surveys and concept tested new uses of Dettol (including mall-intercept interviews).
Carried out extensive data analysis; including cross-tabbing, correlation, regression, clustering, factoring, pivot tables, and frequency charts using EXCEL and SPSS; followed by synthesis.
Developed detailed recommendations on advertising, consumer education and other perception-altering strategies.Other creators
Languages
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English
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Urdu
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Hindi
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Punjabi
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