About
I have spent my career building GTM engines for top companies. I led RevOps and Demand…
Articles by Andy
Activity
23K followers
-
Andy Mowat reposted thisBeen working on this for a while, so super excited to see it out in the world. If you've ever worked in a legacy marketing automation platform, you know that unifying data from different sources is a pain. You end up creating separate fields for each source, then building glue workflows with fallback logic just to populate one record (source1.first_name, source2.first_name, source3.first_name). Over time you're left maintaining a graveyard of junk, outdated fields. With Inflection's Unified Mapping V2, you can add multiple sources to a single field and set resolution logic (priority waterfall or last one wins) to build a unified golden record, then sync it to your downstream systems. It also exposes all of Inflection's core entities (Contact, Product User, Org, Account, Opportunity) directly, making it super easy to map data across sources. Check it out here: https://lnkd.in/ggHcwirs
-
Andy Mowat reposted thisAndy Mowat reposted this2 weeks ago, I attended a revenue exec dinner in SF and dogfooded my way into a demo using Centralize. I'm still thinking about it. Confession: I still feel pressure when walking into a room full of leaders I really want to talk to. I'm sure it's the same pressure a lot of reps and AEs feel before an important call or demo. That night, I fell into conversation with the head of revenue enablement at a 2K+ person company. I was glad I'd looked her up in Centralize beforehand. I saw she'd previously worked with one of our champions at Amplitude and one of our advisors at Docusign. Once I mentioned the connections, the conversation really opened up. We bonded for over 20 minutes, and it ended with "I'd love a demo" and a promise to set up time with her global seller productivity lead. That demo happened last Friday, and it was compelling enough that we're doing another with her SVP of Enterprise Sales and his team this week. These conversations don't happen without 2 things: 1) Doing your homework on relationships 2) Being in the room at in-person events like these So first, a big thanks to Sales Assembly for hosting such a great night. Second, shoutout to the friends - old and new - that made the vibes so great like Brad Rosen Dawn O'Rourke Rose Ayala Melanie Fellay 🐙 Joe Skupinsky Evan Horibe and Seth McGuire. And finally, moments like this are why I keep showing up in person. I get to experience exactly what we're building to help every rep do: walk into a conversation knowing the relationships that matter before saying hello. Centralize didn't have the conversation for me. It gave me the context to start the right one.
-
Andy Mowat shared thisthe sunday scaries you have your ticket to Dreamforce / Unbound but don't know which parties / side events to go to we've got your covered with Whispered Events find the best side events. link in comments #df26 #unbound26
-
Andy Mowat reposted thisAndy Mowat reposted thisYou can now ask Claude to find your stalled deals, then unstick them. 3 ingredients: Bring context from your CRM, relationship data from The Swarm 🔆, and reasoning from Claude on top of it. This is one of the most creative ways I've seen someone use The Swarm 🔆 data. 🚀 It's been a place where a lot of people are just consuming the data, and that's where we see a lot of creativity too. People are asking really great questions on Claude. You can connect it with HubSpot, Salesforce, or Attio, whatever CRM you're running. So you can say, “Take my deals that I'm the account owner on, find the ones that have gone stuck or unresponsive over the last three months, then find someone in our network who might help me get those deals unstuck.” Claude pulls from both sides, the CRM and The Swarm, both using MCP. After a few minutes of crunching the data, you get some solid next steps.
-
Andy Mowat reposted thisAndy Mowat reposted thisWhirlwind trip to SF this week to represent Zapier. Thank you to Inflection.io for hosting a great event at Oracle Park. Awesome to see some of the best CMOs Carilu Dietrich Tricia Gellman Katrina Wong Scott Morris, and then had the pleasure of speaking at Glean Go Conference about AI Transformation. The best part is how much emphasis on PEOPLE there was during and after the session, we need to continue prioritizing our teams amidst all the change and innovation happening. Love the partnership Rebecca Hinds, PhD and excited for what comes next!
-
Andy Mowat reposted thisAndy Mowat reposted this"Do you do RevOps?" quietly became "can you make us AI-native?" @Anthony Enrico rebuilt LeanScale around that second question. Next Wednesday he joins me live to walk through how, and he isn't holding back the messy parts. What we'll cover: 1️⃣ How LeanScale built the context layer behind its agents 2️⃣ What it took to reskill the team and rewrite the operating model 3️⃣ Where agencies still earn their fee once clients have agents of their own Save your seat at the link in the comments 👇
-
Andy Mowat reposted thisAndy Mowat reposted thisToday we're launching the single most convenient feature in Hyperbound for our wonderful admin teams. This isn't the flashiest feature, but I honestly think it's going to be the single most loved addition to the platform we drop this year. We are OBSESSED with making our users lives easier. Especially when managing several thousand seat Hyperbound deployments in a fast moving org. Back in 2025, some of our larger Hyperbound customers used to ask me questions like: "I have 500 bots, 35 learning modules, and 70 scorecards in my instance, our messaging changed, I need to update them ALL, HELP" OR "Kota's great at analyzing all 2000 of my reps and telling me their weaknesses, I wish I could just ask it to build a learning module for each rep based on what they struggle with" With Kota Actions you can do both! And you can do it from MCP, Slack, Teams and more. We've preloaded Kota with all the smarts of our best solutions engineering team members, you can ask it to take any action to manage your bots, scorecards or learning modules, and it'll handle it for you. So now when your CRO realizes reps are feature dumping, you can ask Kota to: → Add a new criterion across all 70 scorecards → Create 100 practice bots across different verticals and languages and emotional states → Review exactly what changed before anything goes live GA for all customers today!
-
Andy Mowat reposted thisAndy Mowat reposted thisOne of the main ways Scalestack has grown over the last couple of years is by connecting with thought leaders, builders, founders and executives...at events, dinners, roundtables and other live experiences. Our agentic infrastructure layer integrates deeply across our customers' data and tools, connects to their stack to help them build agents into, and so ...TRUST is very important, which is why a face-to-face, personal connection, ofter developed for the first time at these events is so key. But, but, but...not all events are equal 😅! Just like about everything, people put different variations of efforts into the success of events...or more/less sophistication in the audience curation, and the opportunity cost is high. Which is why over the past few months we have been relying on Andy Mowat's Whispered Events as an amazing, curated and community-selected "source of truth" for events worth attending...and this is even more important during "big" conference time! Check the Whispered Events page for #Dreamforce in the comments...and find our our own exclusive CRO dinner event on 9/14 (in partnership with Justin Shriber's Terret!).
Andy Mowat replied to a comment
2h
Jessica Chiew thank you so much... i've loved getting to know you over these past few years via GTM Council - pumped to geek out more
Andy Mowat replied to a comment
6h
Ari Echt hahha yes it is .... if you are building agents and thinking through how to move marketing into an AI world.... definitely talk to inflection
-
Andy Mowat liked thisAndy Mowat liked thisChamath and Sacks spent the Salesforce segment of the latest All-In agreeing that the next phase of AI is context. Their case is good, so let me give it properly. Chamath: three phases. Models. Then harnesses and agents, the brain with eyes, hands and a keyboard. Then context. Phase three is starting now in the enterprises he works with, and the agent is capable and still insufficient until someone trains it into a job. Sacks: the systems of record survive and get more valuable. Agents are probabilistic. The thing underneath them has to just work. Benioff can afford to let Claude be the front end because the record stays. Where I agree: → The bottleneck moved from reasoning to context. A smarter model does not close the gap. → What sits under the agent has to be non-probabilistic. The agent guesses. The ground can't. → Build for the agent interface, not just the user interface. Giving up the front end is the right call. Where I don't: The plan isn't in the CRM. No motions, no ICP definition, no channel targets, no stage assumptions. A CRM records what happened and has nowhere to put what was supposed to happen. Ask "are we pacing" and there's no denominator anywhere in the stack. It lives in a spreadsheet and in one RevOps person's head. The definitions aren't either. A picklist value called SQL is not a definition of SQL. Two companies on identical Salesforce instances answer the same question differently. Authority is not accuracy. Duplicates, stale records, skipped stages, backdated closes. A CRM is authoritative about itself without being correct about itself. We measured that last one. Same question set, same model, same tools. <25% accuracy pointed at raw CRM, Call Recording and Billing. 99%+ with our context graph (Vasco) underneath. Systems of record survive. Sacks is right. They hold what happened. The plan, the definitions and everything after closed-won sit somewhere else. If you'd bet your quarter on an agent reasoning directly off your CRM today, I'd like to hear from you. I don't know anyone who would.
-
Andy Mowat liked thisBeen working on this for a while, so super excited to see it out in the world. If you've ever worked in a legacy marketing automation platform, you know that unifying data from different sources is a pain. You end up creating separate fields for each source, then building glue workflows with fallback logic just to populate one record (source1.first_name, source2.first_name, source3.first_name). Over time you're left maintaining a graveyard of junk, outdated fields. With Inflection's Unified Mapping V2, you can add multiple sources to a single field and set resolution logic (priority waterfall or last one wins) to build a unified golden record, then sync it to your downstream systems. It also exposes all of Inflection's core entities (Contact, Product User, Org, Account, Opportunity) directly, making it super easy to map data across sources. Check it out here: https://lnkd.in/ggHcwirs
-
Andy Mowat liked thisI'm pumped to announce that Andy Mowat has joined Inflection.io as CMO! I've known Andy for a long time, going back to my previous company where he was a 2X customer of Bizible and has been a huge fan and advocate for Inflection along our journey. The role of the CMO is changing fast and I believe today's CMO has to be a master of 1) systems & AI and 2) brand. Andy's has these in spades. He has deep GTMOps experience and has build agents first hand as an entrepreneur building Whispered. When I first brought up the idea of Andy running marketing at Inflection, Andy said "but I'm not a CMO". My response was: both Gated & Whispered are two of the the best brand and positioning examples I've ever seen in an early stage company. Andy is both modest and a massive brand builder at the same time. Join me in welcoming Andy to the Inflection team, I couldn't be more excited!
-
Andy Mowat liked thisPlease welcome Andy Mowat to team Inflection!
-
Andy Mowat liked thisAndy Mowat liked thisLooking forward to going live in a week with my good friend and GTM powerhouse Guillaume Jacquet 💪 We’ll be breaking down what it actually takes to become an AI-native RevOps team. Not fancy 35 step n8n workflows, but the real work required to get your data in place so you can build AI that actually works. Here’s the secret: The agents and workflows are the easy part. You can ask Claude to build almost anything, and it’ll be ready in minutes. Getting your data to a place where you can actually trust what those agents are doing, and what they’re telling you...that's the hard part. We’ll walk through the whole thing and leave plenty of time for Q&A. Register here 👇 https://lnkd.in/g_6CZSTf
Experience & Education
Recommendations received
20 people have recommended Andy
Join now to viewOther similar profiles
Explore more posts
Explore top content on LinkedIn
Find curated posts and insights for relevant topics all in one place.
View top content