Webflow

By building entirely on Webflow, Composite delivers ambitious enterprise sites with speed and precision — helping clients move faster and scale smarter. Read the full story here: https://wfl.io/3LJhgdD

"Why isn't my site getting traffic anymore?" Plot twist: AI doesn't browse your website like a human 👀 It reads your STRUCTURE, and if that's messy? You're invisible. Say hello to AEO (Answer Engine Optimization), the new rulebook for getting found in AI search, ChatGPT answers, and zero-click results. Learn more about AEO: https://wfl.io/4rGqdVb 🎥 Lindsay Rosenthal

Component Canvas is officially rolling out. If you’ve ever managed components at scale, you know how quickly things can get complicated. Jumping between pages. Hunting down the main component. Context switching between breakpoints, variants, and states. Making a change… and hoping it didn’t quietly break something somewhere else. As design systems grow, that complexity only compounds. The Component Canvas is a dedicated space for designing and managing components with multiple contexts visible side-by-side, so you can move faster and more confidently, without compromising consistency. Rolling out to all workspaces this week.

Forrester’s latest report on the rise of intelligent content features our CPO, Rachel Wolan, and it’s a worthwhile read for anyone thinking seriously about where content strategy is headed. Rachel is quoted on the relationship between human creativity and AI: “Designers will shift from building single assets to defining pattern libraries that AI can generate from… turning the tech stack into a self-improving content engine.” The report explores why so much content still misses the mark despite AI adoption, what “intelligent content” actually means in practice, and how digital operating models need to evolve to keep up. Read the article here: https://wfl.io/4cTECsf

If your sales manager doesn’t want you to outgrow your role, that’s a red flag. “We’re very clear about this upfront: Webflow is not a place where you join and stay in the same role forever,” says Philip Canton, Director of Growth Sales. He built the Growth Sales team to be a launching pad. Reps have moved to London to open new territories, stepped into leadership and enablement roles, and transitioned into entirely new functions as we’ve grown. One of the first things Phil did when he joined? Map a clear path for how to get promoted *off* his team. “I want people to feel ownership not just over their number, but over their career. If someone leaves my team more confident, more capable, and more ambitious than when they joined, I’ve done my job.” Hear more from Philip on how he sets his team up for success ➡️ https://lnkd.in/eHevbGCa

One of the most important questions we face today is: do I trust this? It's a question I've been obsessed with for over 20 years. So when Ethan Smith and Mada Seghete invited me to sit down at the Webflow studio in San Francisco to talk about it for The Future of Marketing show, I jumped at it. Honestly, those conversations are a pleasure with or without the cameras rolling. Trust is at the foundation of everything we do in marketing. It's what people think you are — and what they expect you'll do — before they have the full picture. And we as marketers have an outsized impact on it, from the stories we tell and the positions we take, all the way down to pricing, packaging, and how we show up every day. One framework I've carried with me for years is the Trust Equation, introduced to me by my friend Katrina Lempenski: Trust = (Credibility + Reliability + Approachability) / Self-Interest Four things: Do you have real expertise and say things people can believe? Do you follow through? Do you show up with humanity? And are you in it for others or just yourself? I use this as a leadership filter in a pretty literal way. At a recent marketing offsite, our whole team broke into groups based on their personal non-negotiable from the equation. It sparked one of the best conversations we've had as a team. People learned things about each other that wouldn't have come up any other way. Mine? I'll let you guess 😉 I also use it as a brand filter. Take reliability. It's not just about delivering on your promises. It's about what you do when things go wrong. Do you listen to customer feedback and actually act on it? When something breaks, how fast and how honestly do you communicate what happened, what you're fixing, and what you're putting in place so it doesn't happen again? That's where trust is really won or lost. Anyone can show up when things are easy. I believe that trust is today's defining competitive advantage. Trust in the companies building the technology. Trust in the platforms that give us the speed we need, with the guardrails, governance, and security infrastructure to make sure we don't break what matters most. And trust in our new agentic teammates too 🤖 . Because speed without trust isn't progress. It's just noise. This is a topic I never get tired of talking about because I think it's the thing that separates good companies (and leaders) from truly great ones. Thanks again to Mada and Ethan for having me on, that was a blast! https://lnkd.in/ghqrG7qC

Elecctro’s new #MadeInWebflow site drops you straight into an immersive 3D world where the product isn’t just explained, it’s experienced. Huge props to the team at Lynksen for bringing this site to life. Go explore it yourself: https://elecctro.com/

Webflow didn’t just change how Lucas Rocha builds websites, it changed his life. Through Webflow, he unlocked milestones that changed his family’s future, from his first international trip, to supporting his sister’s education and helping his mom buy her home. Now, he’s paying it forward as a Webflow Global Leader. Today, Lucas is building spaces for the Brazilian community, so more people can create better futures for themselves and their families. This is what our community is all about.

Most leaders think their AEO strategy is moving forward, but execution data tells a different story. We surveyed 400 marketers and found a widening gap between perception and operational reality. 
Learn how high-maturity teams are bridging it by: • Changing workflows
 • Defining ownership
 • Measuring AI visibility intentionally Read The AEO Divide: https://wfl.io/40vbEHO

The 2025 awwwards. Site of the Year is #MadeInWebflow 🏆 Massive congrats to OFF+BRAND. for winning both SOTY, and Site of the Year – User’s Choice, and crafting an experience that raises the bar for the entire industry. Strap in and see what a championship build looks like → https://landonorris.com/