ShopMy

In her latest installment of LIKE & SUBSCRIBE for The Ankler on Substack, Natalie Jarvey explores how creators are rethinking monetization in 2025, calling out ShopMy as a leading player in the rise of sustainable, passive income streams for creators of all sizes. With the launch of Circles "a style influencer," she writes "can share an affiliate link to a flouncy floral dress once on her Instagram, and it’ll now live permanently in ShopMy’s curated and pleasingly-designed online storefront. A shopper looking for an outfit to wear to a summer wedding can find that link weeks later, and the influencer will still get paid... It’s all part of a goal to evolve the platform into a shopping destination that can compete with major online retailers.” Creators shouldn’t only earn when they post, they should earn when people shop. To discover Circles, visit https://lnkd.in/eMe4uxAG To read the full article, visit https://lnkd.in/eaM3rnkh

ShopMy is expanding its affiliate marketing platform directly to consumers, connecting 175,000 creators with 50,000 brands. The platform allows creators to earn commissions when followers purchase products through their shared links, while brands can manage influencer marketing campaigns efficiently. https://bit.ly/3H1ZHDu

With a new app and refreshed website, the influencer monetisation platform ShopMy is looking to rebrand itself as a shopping destination in its own right. Read more https://lnkd.in/evD6bqwz

We are so proud to have joined the ShopMy team! To new beginnings - and to always trying new things.

Today we launched Circles, our most significant product expansion to date and the clearest articulation yet of what ShopMy stands for: shopping shaped by people you trust. With Circles, shoppers can explore curated recommendations from multiple creators in one unified space, building their own personalized circle of tastemakers. This launch is more than a feature release. It completes the ecosystem we’ve been building: connecting creators, brands, and shoppers through trust, taste, and transparency. Alongside Circles, we’re also rolling out:  • Redesigned Storefronts, now fully searchable and auto-updating  • Shopper Wishlists, turning inspiration into long-term conversion Together, these updates make our creators more discoverable, put our brand partners in front of high-intent audiences in context-rich environments, and give shoppers a more intuitive, curated way to browse and buy. To explore Circles, visit https://lnkd.in/d2uvJhtG

𝗖𝗪𝗖 𝗔𝗳𝗳𝗶𝗹𝗶𝗮𝘁𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗜𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄 In our regular interviews with standout publishers from our network, we spotlight the ideas, platforms, and people shaping the future of affiliate marketing. This time, we're featuring ShopMy – a performance-driven influencer network. A must-read for anyone interested in the intersection of affiliate marketing, content, fashion, and commerce. 𝗪𝗵𝗮𝘁’𝘀 𝗽𝗼𝘄𝗲𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗽𝗿𝗲𝗺𝗶𝘂𝗺 𝗿𝗲𝘁𝗮𝗶𝗹? In our view, it’s clear: creators. The future of shopping is built on curation - and today’s tastemakers are redefining the path to purchase. Founded in 2020 by MIT and Harvard technologists, ShopMy is a performance-driven platform connecting over 150,000 creators with more than 50,000 commissionable brands. 𝗪𝗵𝘆 𝗱𝗼𝗲𝘀 𝘁𝗵𝗶𝘀 𝗺𝗮𝘁𝘁𝗲𝗿? One well-placed Substack mention or Instagram Story from the right creator can outperform traditional media or wholesale placements. These creators aren’t just influencers - they’re editors, stylists, sellers, and trusted voices, delivering an average 5x ROI for our brand partners. ShopMy supports this new economy with infrastructure that makes creator partnerships seamless: from affiliate tracking and automated gifting to performance analytics. It’s everything brands need to scale creator activations with confidence. 𝗪𝗵𝗮𝘁’𝘀 𝘁𝗿𝗲𝗻𝗱𝗶𝗻𝗴 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄? Fashion and beauty remain pillars, but wellness, home, and lifestyle are gaining fast. Many creators now operate as independent retail channels, driving millions in revenue through content, community, and authority.  Yet, many internal brand structures haven’t kept pace. Most org charts, budgets, and processes still reflect an outdated retail model. Forward-thinking brands are adapting: building DTC channels, working with creators as sellers, and shifting from awareness to measurable outcomes. We believe this isn’t just a trend - it’s a structural shift in how retail works. As a rising star in the #CWC network, ShopMy is where fashion brands can plug into what’s next and what works. #ShopMy #CWC #AffiliateMarketing #PremiumFashion #LuxuryFashion #BeautyFashion #Influencer #InfluencerNetworks #PerformanceMarketing #ClaudiaWünschCommunications

I was catching up with a friend from the fashion world recently on just what exactly it is we do at ShopMy to drive revenue for our brand partners, and this case study jumped to mind as a great example of the power of our 170,000 creators and platform. At first glance, it feels almost incredible that a single platform could generate an incremental $1M+ in topline over a few short months, but when you break down our core value propositions, it become increasingly plausible (if not probable!) that ShopMy can provide a step-function change to creator marketing programs with outsized results. 1️⃣  Transparency 🕵. When brands join ShopMy, we give them the visibility into our creators' historical performance to make data-driven choices on which creators to collaborate with. On day one, we give them unprecedented access into the commercial KPIs--links, clicks, orders, and sales--that each of our creators have generated for the brand, bringing complete clarity to the often cluttered world of creator marketing. Investing marketing dollars into creators is no longer a "spray and pray" effort, but becomes a tactical and trackable excercise. 2️⃣ Access 🔑. In addition to data on any creators that have driven sales for a particular brand, ShopMy opens up direct access to our 170k+ hand-vetted creators who represent the highest converting and sales driving individuals in the industry. Searchable by nearly every paramater you can think of, our team helps surface net new creators to bring into these brands' marketing efforts and scale their program. 3️⃣ Tools & Playbooks 🛠️. Now the fun starts. ShopMy's bespoke suite of engagement tools give our brand partners the levers to activate our network at scale while maintaining full trackability and transparency. From unlocking one-click gifting programs that seed hundreds of creators at a time to creating lightweight paid campaigns that guarantee social coverage from invited individuals, these strategic partnerships with our creators and activation features are the engine that can take a brand from $56k to $1.3M. So if you're a marketer, operator, or investor in the consumer community and ever want to learn more about ShopMy's secret sauce, the door is open!

Tiffany Lopinsky and her colleagues at ShopMy are revolutionizing retail. Substackers are the new magazine editors and Instagrammers curate the best department stores. What does that mean for brands, buyers, and taste? I sat down with the ShopMy co-founder to talk affiliate power, authenticity at scale, and building without a playbook. https://lnkd.in/gBwiFi8Q

ShopMy isn’t just for influencers — it’s for tastemakers, experts, and people you trust. In yesterday’s ELLE Magazine feature on the evolution of affiliate, writer Ana Colón explored a shift we see every day on ShopMy: creators are no longer solely defined by follower count, they’re defined by credibility. From fashion consultants to editors to everyday experts, ShopMy creators are turning their personal POV into curated and commissionable advocacy because, as Bryn Poulos put it, “for a long time, people wanted to shop through celebrities or influencers, but now, they’re looking at people they know and trust.” Affiliate is not about chasing clicks. It’s about making product discovery more personal and more trusted — rewarding expertise and authentic influence. To effortlessly monetize your influence visit https://lnkd.in/eunb3NaF | to read the full piece, visit https://lnkd.in/ejbDnS3h

$148K in, $709K out. When a leading DTC brand wanted to scale its affiliate program without sacrificing efficiency, they turned to ShopMy Opportunities and saw immediate results. They launched 10 Opportunities across key verticals, partnering with nearly 200 unique creators and generating nearly 700 pieces of authentic, on-brand content. With a $148K investment, they unlocked: • $709K in direct revenue • 3.3x return on ad spend • $448K in earned media value • 5% click-through rate • 238% lift in order volume This brand didn’t over-engineer it — they selected the right creators based on ShopMy performance data, backed them with smart incentives, and let the results compound. To activate your own Opportunities, reach out at brands@shopmy.us  | To learn more, visit: https://lnkd.in/ewcmH6-g