Newell Brands

College football is back, and our brands are ready for game day. 🏈 Whether you’re tailgating outside the stadium or settling in for a full Saturday on the couch, a few Newell favorites can help complete the starting lineup: 🧊 Coleman® gear to keep the tailgate going 🥣 Crock-Pot® slow cookers for the dips that disappear before halftime 🥤 Contigo® and bubba® drinkware to stay hydrated 🍱 Rubbermaid® containers for bringing a game-day favorite to share However you watch, we’ve got a few MVPs for football season. What’s your game-day essential?

Bubba, known for large insulated kegs, popped up at Lollapalooza to push its new look and brand identity. Here's what the brand learned about what it takes to pull off a successful activation. In this piece by Melissa Daniels, we speak to Jimmy Jia, global vice president of the outdoor and beverage segment at Bubba’s parent company, Newell Brands. https://lnkd.in/dfMMnZF5

50 years of partnership. 50 years of collaboration. 50 years of Rubbermaid Commercial Products in Japan. 🇯🇵 To celebrate this special milestone, Robert Posthauer, President, Commercial Group; Emilio Capelli, VP, RCP International; and Jonas Cruz, Head of Sales and Marketing, RCP APAC, came together with ERECTA Corporation and the RCP Japan team. For five decades, our partnership with ERECTA has been built on trust, shared ambition and a commitment to delivering durable, high performing solutions for customers across Japan. Thank you to ERECTA Corporation and everyone who has contributed to this remarkable journey. We are proud of what we have achieved together and look forward to the next 50 years of partnership and growth. Jerry Yeung @鈴木秀明 Naveen Lanka Gurusinghe #RubbermaidCommercialProducts #RCPAPAC #ERECTA #Japan #50Years #Partnership #Collaboration #MadeForWorkThatMatters

One of the things I love most about leading brands like Sharpie® and Paper Mate® is seeing the role they can play in helping people express themselves and bring their ideas to life. That feels especially meaningful at the start of a new school year. I’m proud of our teams for finding thoughtful ways to put creativity into the hands of kids through our partnership with Boys & Girls Clubs of America. A great way to kick off the back-to-school season and celebrate the creativity in every kid.

Sharpie® and Paper Mate® are helping Club kids head back to school ready to create. ✏️🎒 As part of a three-year, $1 million commitment to Boys & Girls Clubs of America, the brands recently teamed up with Kids Foot Locker for a back-to-school event in Chicago, bringing together 150 Club kids for an afternoon of basketball, creativity and fun. Each kid headed home with a backpack filled with supplies from Sharpie, Paper Mate and Elmer’s to help them start the school year with confidence. The event is one part of a broader commitment supporting arts programming and providing school supplies for Club kids in communities where Newell operates. Read more about the partnership and what’s ahead: https://lnkd.in/gDqxfknV

Increasingly, color is one of the ways consumers make a kitchen feel like their own. Across brands like Crock-Pot® and Oster®, Newell Brands brings together consumer insights, trend research and design expertise to develop colors that complement the way people want their kitchens to look and feel. See how our Color, Material and Finish team translates insights from culture, home design and industries around the world into thoughtful color choices for today’s consumer: https://lnkd.in/eGpKj3zm

Media operations are usually composed of multiple teams, each representing a distinct discipline with a focus on a particular platform or channel. Media dollars, therefore, often go to those who can best vocalize the strategic benefits of what they oversee. Social teams, for example, vouch for the benefits of social, and themselves benefit from an increased focus on the channel. Newell Brands has taken a different approach to take the “politics” out of investment decisions, said James Clarke, global head of media and partnerships at the consumer goods conglomerate. Since joining Newell last year, he has helped formalize what the company calls a “total media” approach, bringing disciplines including national media, commerce media, social, influencer and search into a more tightly connected operation. Instead of its brands such as Rubbermaid Commercial Products, Sharpie and Coleman briefing different teams independently, those teams work from one brief and collectively weigh where the next media dollar should go. The approach reflects the growing overlap between channels that marketers once treated as distinct, Clarke said. Clarke spoke with Ad Age about Newell’s “total media” model, how the company evaluates investments across channels, its early experiments with AI and why he thinks the media strategist of the future will need to become a “commercial orchestrator.” 💡 Read the full interview with Brandon Doerrer: https://lnkd.in/gEjaa8xk

This is what proper brand management looks like 👏 I hope Megan Williams doesn't mind me sharing this Earlier this week Kushagra Oberoi shared an idea for a Parker pen ad (a "spec ad") here on LinkedIn. I reshared it. People loved it, it's now reached 500,000+ people. But there were a load of comments about what could be done better, and some alternative ideas. So I've partnered with One Minute Briefs on a challenge for people to share their ideas, and System1 will test the best 10 with thousands of consumers to see which would work best. To crown a winner. You can see all the submissions and do one yourself on the post here: https://lnkd.in/ebBjqwKE Megan saw this and has leaned in. The top ten will be getting Parker gifts! Talk about spotting an opportunity and building a community around your brand. This could only happen on LinkedIn! It's what makes it a great platform to be on. Nick Entwistle

Behind every Yankee Candle® store experience are team members who bring the brand to life. As Yankee Candle stores gear up for the seasonal hiring period, we asked retail associates what they enjoy most about being part of the team. Their answers? The people, the guest connections, a supportive environment and the opportunity to build skills they can carry into their careers. From helping guests discover a new favorite fragrance to working alongside teammates who make the day more fun, our retail teams play an important role in creating the experiences consumers know and love from Yankee Candle. Interested in joining the team this season? Explore seasonal opportunities at Yankee Candle retail stores: https://lnkd.in/epqpw4jZ

When the Newell Brands COLEMAN team spotted a viral post featuring a golfer using a COLEMAN chair bag as a golf bag, our Social Engagement crew and the brand team moved quickly, turning a great community management moment into a one-of-a-kind COLEMAN x Mizuno USA golf bag and social giveaway. At a time when AI can generate an image of almost anything, there’s something especially powerful about showing up in a human way and making the idea REAL, creating a tangible brand artifact that the community could actually experience IRL. 🏌⛳ Huge shoutout to everyone involved here, especially Jimmy Jia Andre Texier Velleman Sydney May Jacqueline Vergis Korry Richards Alexandra Steele Nikki Bock Delaney Kern Chris Voshall Conner Mathis. A fun example of smart, seamless collaboration and what it really means to move at the speed of social. #CommunityManagement #SocialMediaMarketing #HumanCreativity #Coleman