Bubba, known for large insulated kegs, popped up at Lollapalooza to push its new look and brand identity. Here's what the brand learned about what it takes to pull off a successful activation. In this piece by Melissa Daniels, we speak to Jimmy Jia, global vice president of the outdoor and beverage segment at Bubba’s parent company, Newell Brands. https://lnkd.in/dfMMnZF5
Jimmy Jia - your team has done a phenomenal job realizing the visual identity system. Congrats on the well deserved attention!