DEMAND.com

Is your marketing plan keeping up? B2B buying continues to evolve. So does the way we need to understand it. Today’s journey is dynamic, increasingly self-guided, and shaped by buying groups with different priorities, questions, and needs. Much of that journey also happens outside a marketer’s view. Some call it the visbility vacuum; others call it the dark funnel, zero click, preferrential marketing, or day one. Whatever you call it, this makes marketer's jobs increasingly complex. That's why context and intelligence are increasingly important. An engagement signal tells us something happened. Context helps us understand the buyer behind it, what matters to them, what they’re trying to solve, and how they may be progressing toward a decision helps make that signal more meaningful. The challenge becomes: "How do we plan demand generation campaigns that make better use of the signals we can see?" We’ll bring this thinking together in our 2027 Demand Planning Playbook, launching September 29, with a practical approach to planning for demand in an increasingly buyer-led world. #DEMAND.com #B2BJourney #B2BMarketing

We’re excited to continue growing our global team and welcome three talented new members to Demand.com!   Joining us in North America is Andrew Prieto, Senior Account Director. With nearly a decade of industry experience, Andrew brings a strong track record of delivering exceptional results for clients and building lasting customer relationships.   In EMEA, we’re welcoming Camilla Parker-Mullins as our first Agency Relations Manager in the region. Based near London, Camilla brings extensive industry experience and deep knowledge of the EMEA market. She’ll play an important role in strengthening our agency partnerships and providing dedicated, in-region support to our agency partners.   Also joining our EMEA team is Karl Lucas Enterprise Account Director. With 13 years of experience in the demand generation space, Karl brings extensive industry expertise and a proven track record of helping businesses grow.   We’re thrilled to have Andrew, Camilla, and Karl on board as we continue to expand our global team and build stronger relationships with customers and partners around the world.   Welcome to Demand.com, Andrew, Camilla, and Karl! We’re excited to have you with us. #DEMAND.com #NewHires #Growth #CultureMatters

Congratulations to Jennifer Ruggieri on your promotion to Client Strategy & Relationship Manager! 🎉 We're so grateful to have Jennifer on the team. Her dedication, positivity, and commitment to our clients make a difference every day, and this promotion is so well deserved. Congratulations, Jennifer! Thank you for everything you do. We can't wait to see you thrive in your new role. 💙

We're excited to share that DEMAND.com has been named a Bronze Stevie® Award winner in the 11th Annual Stevie® Awards for Great Employers. Employer of the Year | Advertising, Marketing & Public Relations This award recognizes something we're incredibly proud of. At DEMAND.com, we believe great work starts with great people. Creating an environment where our team can grow, collaborate, and succeed has always been a priority, and it's an honor to see that commitment recognized. To every member of our team, thank you. Your passion, creativity, and dedication are what make DEMAND.com the company it is today. We're grateful for this recognition and even more excited for what's ahead. #StevieAwards #GreatEmployers #CompanyCulture #DemandBetter

We’re excited to continue our global expansion with the launch of our APAC region.   Leading this next chapter is Wayne Wong, who will serve as our Vice President of Sales, APAC. Wayne brings exceptional leadership, deep market expertise, and a proven track record of building high-performing teams across the region.   Joining him is Allan Cai, Director of Sales, APAC. Allan brings a passion for helping customers succeed and extensive experience driving strategic growth throughout the Asia-Pacific market.   Together, Wayne and Allan will lead our efforts to build strong partnerships, deliver exceptional client experiences, and help organizations across APAC unlock the full potential of Demand.com.   Expanding into APAC is another exciting milestone in our journey as we continue building a truly global company. We're thrilled to have Wayne and Allan leading the way.   Welcome aboard, and here's to what's next! #DEMAND.com #APAC #Growth #CultureMatters

As we approach the long weekend, we'd like to thank our clients, partners, and team members for the trust and collaboration that drive everything we do. Wishing everyone a safe, relaxing, and enjoyable Fourth of July. We hope you have the opportunity to recharge and spend time with family and friends.

Channel performance is being measured differently than it was just a few years ago. Pipeline still matters, but it's no longer the whole story. Teams are being asked to prove ROI, improve partner execution, adopt AI strategically, and create stronger alignment between vendors and partners. To better understand where the market is headed, we surveyed 200 channel marketing and partner leaders worldwide. The result is our inaugural Channel Performance Playbook 2026, built around the trends and challenges shaping the next generation of channel programs. If you're planning for the year ahead, this is a conversation worth joining. Explore the research and see how your strategy compares: https://lnkd.in/g_kRDUyV #ChannelMarketing #PartnerMarketing #DemandGeneration #B2BMarketing #ChannelStrategy #PartnerEcosystem

A great workplace is built by great people, and we're proud to be recognized alongside so many outstanding organizations. Public voting is now open for the 2026 Stevie® Awards for Great Employers, and we'd love your support! At DEMAND.com, we're passionate about creating a workplace where people can grow, collaborate, and do their best work. This nomination reflects the incredible team that makes it all possible. If you've worked with us, partnered with us, or have been part of our journey, we'd love your vote. Vote here:https://lnkd.in/gjb8EwkN Thank you to our employees, clients, partners, and everyone who has supported DEMAND.com along the way. Your vote helps celebrate the people behind everything we do.

Chad Wise, the fact that this is grounded in a year of conversations across partner summits and channel conferences makes the perspective especially valuable. Great to see firsthand insights from the 2026 Channel Performance Playbook. A strong resource for channel leaders looking to benchmark where the market is headed and where to focus next. #DEMAND.com #ChannelMarketing #PartnerMarketing #ChannelPerformance

Lead quality is only as good as the security behind it. The vendors you partner with carry real risk. Their data practices, their compliance standards, and their exposure become yours too. The good news is the standard isn't complicated. Consent-based data. Transparent sourcing. Compliance that holds up when someone actually looks. The most expensive data problem is the one you didn't know your vendor had. #DataSecurity #FirstPartyData #B2BMarketing #DemandGeneration