INFUSE

Personalization at the individual buyer level has traditionally required significant staffing, agency support, and technology. Our Outlook 2026 case study tested a different approach: content generated in real time against verified buyer data rather than generic model inference. The premise was that every asset should reflect real account signals rather than assumptions. The result: purchase-stage accounts grew 126%, and engagement with our editorial content climbed 166% within 62 days. Explore the case study for the full results and methodology: https://lnkd.in/eSSh92Ky #B2BMarketing #DemandGeneration #CaseStudy

Buyers are consuming more content than ever, and trusting less of it. Proof has become the deciding factor in vendor selection, with brand driving discovery and evidence influencing the decision. In this webcast, Scott M Conley, VP Strategic Partnerships at INFUSE, joins Sarah Weyandt, Sr. Director Client Strategy at INFUSE. They share findings from our research with more than 2,300 go-to-market experts. The session covers: 💡 The three tensions redefining the B2B buying experience in 2026 🤖 How AI is reshaping buyer research and vendor visibility 🎯 What it takes to influence the full buying group and accelerate decisions Watch the full webcast: https://lnkd.in/dtwpzrQD #INFUSEInsights #B2BMarketing #DemandGeneration

Join INFUSE at Seamless Middle East on September 22, represented by Ellie Alexander and Jack Bargery, our local demand experts. The event gathers the commerce, payments, and retail leaders driving the industry forward in the Middle East. Meet Ellie and Jack to explore demand generation with people who know the MENA market first-hand: 📍 Running demand programs from inside the market, on client working hours 🧭 Knowing how buying cycles run in the region and where sign-off sits inside the buying group 📊 Sourcing first-party audiences in-region, not filtering a global list See the demand programs INFUSE runs for B2B teams across the Middle East: https://lnkd.in/da-zejwt #B2BMarketing #DemandGeneration #SeamlessMiddleEast #MENA

Larysa Zakirova, Chief Operating Officer at INFUSE, has won a 2026 Miami TITAN 100! Larysa founded the demand generation industry's first dedicated Client Success team in 2015 and now leads the operations and technology infrastructure behind it, including the INFUSE Demand Accelerator, a platform recognized with 10+ industry awards. Congratulations to Larysa Zakirova on this well-deserved honor! #Titan100 #MiamiTitan100

Only 20% of buying group members trust the content published by vendors. Evidence closes that gap. Performance benchmarks, service-level agreements, and client outcomes carry more weight than messaging, particularly in APAC, where risk sensitivity runs high. Our new guide brings together exclusive insights from APAC marketing experts at INFUSE, Adobe, Equinix, Palo Alto Networks, and SAS: 🛡️ Proof formats that build buyer confidence 🔦 Signal strategies that reveal dark funnel activity 👥 Multi-persona engagement across nine-member buying groups Explore the guide to turn dark funnel insight into competitive advantage: https://lnkd.in/eHhg8WpQ #INFUSEInsights #B2BMarketing #DemandGeneration #INFUSEAPAC

Does intent data signal a prospect is ready to buy? Most times, it signals the exact opposite. Intent originates across every journey stage and frequently indicates top of funnel research rather than late-stage readiness. This article separates hype from reality across five common assumptions, including: 🎯 Why intent scoring reflects source quality, not certainty ⚖️ How intent compares with inbound and paid search 🧩 Why intent performs best layered with other data Discover how to apply intent data with greater accuracy: https://lnkd.in/eTSFG9GJ #INFUSEInsights #B2BMarketing #DemandGeneration

INFUSE has been recognized in The Intent Data Providers For B2B Landscape, Q3 2026, @Forrester Research, Inc., August 24, 2026.   Buyers build the shortlist before we ever hear from them. That’s the concept in my third book, “The Invisible Buyer,” coming out soon. And it’s a key challenge that our teams are dedicated to solving.    Quality Intent turns quiet buyer research activity into insights a marketing team can measure. Our Voice of the Buyer 2026 research found that 87% of buyers rate brand familiarity as influential in whether their group shortlists a vendor at all. Brand familiarity is built before the B2B buying group’s evaluation even begins. I refer to that window as Day Zero.   Intent is one of the practical ways to observe this window: it tells you which accounts are moving, and on which problem.   Vendors that treat Day Zero as a measurable phase build pipeline earlier than the ones that treat it as luck.   Thank you to my team at INFUSE who kept working on this phase when it was still hard to prove.

Only content that is discoverable, insights-driven, and value-first can successfully guide buyers. In this webcast, Joseph Braue, (INFUSE), and Scott Vaughan, explain how to craft content strategies that illuminate the dark funnel and support brand consideration early in the buying process. What you will discover: 🌑How buyers research in the dark funnel ✍️Writing content that answers buyer questions 📊Content audit methodology to maximize performance 🖋️Content’s role in immersive buying experiences Watch this webcast to discover how to transform your content into buyer enablement that guides buying groups toward reaching a confident consensus in your favor: https://lnkd.in/gBrQnJqB #INFUSEInsights #B2BMarketing #DemandGeneration #ContentMarketing

Throwback to when Outlook 2026 took home gold at the NYX Awards. The win landed in the B2B Branded Content Campaign category, which honors creativity, performance, and innovation across industries, and we could not be prouder of the team behind it. What earned the trophy: 📊 Exclusive insights from 2,300+ go-to-market experts 🤖 AI-powered personalized intelligence 🎯 Role-specific frameworks matched by industry Explore the award-winning Outlook 2026 hub: https://lnkd.in/dujtbyDE #TBT #NYXAwards #Outlook2026 #B2BMarketing #DemandGeneration

Can answer engine optimization earn your brand a shortlist position? The simple answer: Not on its own. Buyers build preference through accumulated brand exposure, thought leadership, and professional experience. Alexander Kesler, Founder and CEO at INFUSE, and Sam Jacobs, CEO at Pavilion, examine where AEO and GEO fit within demand generation and what distinguishes the Day One shortlist and the Day Zero activity that shapes it. Watch the session to learn what earns consideration before active research begins: https://lnkd.in/ex5VnRCg #INFUSEInsights #B2BMarketing #DemandGeneration