At #LEAP2026, Adobe expanded its partnership with the Ministry of Communications and Information Technology (MCIT) and HUMAIN to help accelerate the Kingdom’s creative economy through greater access to AI-powered tools, culturally relevant innovation and creative skills. Adobe plans to provide more than 27 million eligible Saudi citizens and residents aged 13+ with 12 months of free access to Adobe Firefly Standard plus Adobe Express Premium features. Adobe Firefly Foundry will also power HUMAIN and Adobe’s jointly developed image model, tuned to Saudi culture, so individuals and businesses can generate culturally authentic imagery using Arabic language prompts. More access. More opportunity. More ways to create. https://adobe.ly/4h4q36Q
Adobe
Software Development
San Jose, CA 5,488,632 followers
Empowering everyone to create. ✨
About us
Adobe empowers everyone, everywhere to imagine, create, and bring any digital experience to life. From creators and students to small businesses, global enterprises, and nonprofit organizations — customers choose Adobe products to ideate, collaborate, be more productive, drive business growth, and build remarkable experiences.
- Website
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http://www.adobe.com
External link for Adobe
- Industry
- Software Development
- Company size
- 10,001+ employees
- Headquarters
- San Jose, CA
- Type
- Public Company
- Founded
- 1982
- Specialties
- Software, Creative Cloud, Digital Marketing, Web Experience Management, Digital Media, Creative Suite, Digital Publishing, Photoshop, Online Analytics, Illustrator, Touch Apps, Acrobat, Mobile Apps, Social Marketing, Web Marketing, and Social Measurement
Locations
Employees at Adobe
Updates
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Get more value from your documents with Acrobat Studio. Learn to surface scattered insights across multiple files, generate project drafts, and make informed decisions faster. All with key information sourced exclusively from your documents. Whether you’re in Sales, Finance, or HR, go beyond generic AI workflows and learn to take advantage of AI Assistant to deliver knowledge, not just PDFs.
Getting to Know Acrobat Studio – Comprehend
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Adobe reposted this
What does the future of beauty look like? According to Olivier Guetta, GenAI & Creative Intelligence Director at L'Oréal, it's where creativity and technology come together to unlock entirely new stories. At the center of that vision is CreAItech, L'Oréal's internal platform powered by Adobe that helps marketers and creatives move from idea to execution faster, transforming bold ideas into brand-ready content at global scale. But the technology is only part of the story. As Olivier puts it, AI is there to enhance creativity, not replace it. When marketers, creatives, photographers, makeup artists, models, and AI work together, brands can tell richer, more inclusive stories, bringing global beauty to life in ways that feel locally relevant, while preserving the authenticity that makes every brand and every person unique. Learn more: https://adobe.ly/4qJY9R0
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Big things are brewing at Adobe Incubator! This year's Pitch Day pulled in a record 245 applications, with finalist teams showcasing how AI is turning ideas into prototypes faster than ever across creative, marketing, and enterprise. Learn more here: https://adobe.ly/4wVcew9
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Adobe reposted this
How can I take on more work without losing my voice in the process? It's the question virtually every creator is asking these days, from solopreneurs to CMOs to the creative directors leading big teams. And it was a big theme in my conversation with Steven Bartlett of The Diary Of A CEO at #CannesLions Creator Beach. The demand for content is exploding. What's breaking through is work that’s authentic and original. While everyone needs to scale, no one wants to lose what makes them unique. I love Steven's advice to creators: "Own the relationship with your audience, don't rent it." Authenticity is the key to owning that relationship, especially as audiences become astute at discerning the difference between AI slop and real expression. Work that makes people feel something. People come to you for the stories only you can tell and the voice you bring to them. We’re building tools like Adobe Firefly that amplify your voice and taste while helping you create more efficiently, so you can take on more projects and produce work that always feels like yours. Thanks to Steven and Jamie Gutfreund for a great discussion, and to every creator at Cannes who reminded me why authentic lived experiences and human imagination remain the most powerful creative tools of all.
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For World Photography Day, we asked Adobe Researchers a critical question: can you tell if a photo is real or AI-generated? Turns out, the average person only has a 50% success rate. That's why a photo's provenance information is so valuable when it comes to building trust. Adobe research scientists shared the technologies they're inventing that help audiences bring more trust and understanding to the images they see. That includes contributions to Content Credentials, durable watermarking that survives cropping and screenshots, and attribution tools like TokenTrace, that trace the influences behind AI-generated images. Learn more: https://adobe.ly/4wTlmSe
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Sneaks just got a new MC! 🎤 Terry Crews will be taking the stage as this year's Sneaks co-host at Adobe MAX this November, joining Adobe's top engineers to give us a peek into the not-too-distant future of creativity. Register by Sept 15 to save $200 on your full conference pass: https://adobe.ly/3UdN52o
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Adobe reposted this
AI can create efficiency. But competitive advantage still has to be earned. For Cheryl Guerin, EVP of Global Brand Strategy & Innovation at Mastercard, that means using AI to create more room for personalization, creativity and innovation, while building trust. For marketers, the opportunity isn’t simply to do more with AI. It’s to use AI to create experiences that make a brand more distinctive and valuable to people. What will matter most for brand advantage in the AI era: efficiency, creativity, personalization, or trust? Hear Cheryl’s perspective.
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New to Acrobat Studio? This introductory session will walk you through the platform experience, highlighting key capabilities across PDF Spaces, Acrobat AI Assistant, and Adobe Express. Learn what's new, where your favorite tools now live, and how Acrobat Studio helps teams work faster, smarter, and more securely. Thurs August 20: 10AM-10:45AM PT
Getting to Know Acrobat Studio – Get Started
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An AI assistant that speaks multiple languages. A voice-based AI experience. An internal system that spot-checks Adobe's AI. Keeping it all on track: Sonya Piper, Senior Technical Program Manager on Adobe's GenAI Core Services team. Sonya aligns engineering, localization, legal, and product teams on what's shipping and when — while keeping leadership visibility into where every program stands. For Sonya, the most rewarding part of her Adobe journey has been growth: "I spent years on the localization side, and getting to bring that experience into actually building AI programs now is something I'm genuinely excited about — it's been one of the best growth opportunities of my time at Adobe." Explore careers at Adobe: https://adobe.ly/4csMtfq
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