Acceleration Partners

Next week, our Senior Director of Publisher Development, Angus Drummond, will be taking to the stage at Affilifest North to chat all things conversion partners alongside Kirsten Jayne Black, Jake Hodgkiss, and Kyla Downton 🎤 Conversion partners are often the first to get blamed for cannibalisation, discount dependency and taking credit for sales that would have happened anyway, but does the data actually back that up? The panel will challenge those assumptions and dig into the value lower-funnel partners add beyond the final click, with an honest look at incrementality, new customer acquisition, conversion uplift and how brands can measure these partners more fairly ⚖️ #AffiliateMarketing #ConversionPartners #MarketingStrategy

Next week, Helen Southgate joins the The Affiliate & Partner Marketing Association panel on measurement and MMMs ⤵️ If you've watched a model quietly reallocate budget away from affiliate and suspected it missed something, this session is for you. Helen sits alongside representatives from TUI, TopCashback UK, and Analytic Partners to work through the APMA's summer survey data, and what it actually looks like when a client's program gets judged by a model that doesn't understand what affiliate is doing for them. Tuesday, September 8. Save your seat: https://lnkd.in/eP8xE3n7 #AffiliateMarketing #PartnerMarketing #MarketingMeasurement

When PR, affiliate, and traditional media run as separate teams, the damage rarely shows up on any single report. Natalie Zatezalo lays out where it actually hides 💭 Every one of these misses is fixable with coordination, and clarity across fragmented channels is exactly what a strategic guide brings. That is the real opportunity. Read Natalie's own piece on why PR and affiliate can no longer sit in silos: https://ow.ly/JSkh50ZeGPO 🔗 #PRStrategy #AffiliateMarketing #MarketingStrategy

Most influencer programs stop at awareness. Likes, views, and reach get tracked closely, while the metric that actually matters, revenue, gets missed 🔎 Jack Riker, SVP & Head of Sales at ShopMy, makes the case for treating influencer as a true performance channel. Jack and AP's Chief Strategist Jonathan Claydon break down what it takes to align compensation with outcomes and build a program that drives real growth, not just reach. Watch the full conversation: https://ow.ly/klgq50Zyqsg 🔗 #InfluencerMarketing #PerformanceMarketing #MarketingStrategy

🚨 NEW GUIDE: How to Win Cyber Week 2026 Clicks down 23.6 percent YoY. Conversion rate up 38.2 percent ⚖️ Fewer shoppers are clicking through, but the ones who do convert at a much higher rate. Loyalty, BNPL, CLO, and influencer partnerships now make up 69 percent of total revenue across our portfolio, up from 66 percent. Our new guide breaks down all four shifts defining this holiday season. 🔗 https://ow.ly/uOmU50ZFYNV #EcommerceTrends #CyberWeek2026 #HolidaySales

We are delighted to have been nominated for Best Agency at the European Affiliate Awards 🏆 This nomination reflects the work our team puts in every day to build partnership programs that hold up under real scrutiny. Thank you to our clients and partners for the trust that makes this kind of recognition possible. We'll see you in Berlin on September 21st for the ceremony 👏 #EAA2026 #AffiliateMarketing #PartnershipMarketing

The path looks different for every brand, but the result is the same: a smarter partner mix and growth without the guesswork 💭 BOGNER, competing in the U.S. luxury market, grew on brand fit rather than volume, with Vyond reversing three years of declining affiliate revenue by rebuilding around a more diversified partner mix. Different categories, same approach. The right strategy, the right partners, and the data to back every decision. See how they did it: https://ow.ly/ZUGZ50ZrkPk 🔗 #AffiliateMarketing #CaseStudy #GrowthStrategy #PartnerMarketing

ICYMI ⤵️ Last week, Michelle Morgan and Linkby's Sophie Toporoff sat down with New York Post's Jackie Goldstein and Aspinal of London Limited's Lee Stuart to walk through the whole editorial commerce chain: the brief, the pitch, the story, the click, the sale. The group gave concrete peak-season data, what publishers actually say yes to in Q4, and where budget is really moving heading into Black Friday. Watch on demand: https://ow.ly/8yYc50ZFhxU 🔗 #EditorialCommerce #ContentMarketing #EcommerceStrategy

This year will see the first-ever Prefilifest, hosted by the The Affiliate & Partner Marketing Association and the Agency Advisory Board, and taking place the day before Affilifest North in Manchester 🐝 The event brings the industry together for an afternoon of sessions, with our very own Helen Southgate taking to the stage with James Little to get into how affiliate is actually being measured today, where current approaches break down, and what needs to change if the channel wants credit for the value it drives. Limited spaces are available at https://ow.ly/bAfi50ZBpHc 🔗 #AffiliateMarketing #PartnerMarketing #MarketingStrategy

Lulus had an established affiliate program that was working well for customer retention. The gap was new customer acquisition, and closing it meant going beyond what the existing partner mix could offer. AP introduced Cardlytics, a card-linked offer platform built on purchase data, to help Lulus reach net new customers at scale. The results were significant: a 326% increase in sales driven quarter over quarter and a 94% lift in incremental ROAS. See how AP and Lulus found it: https://ow.ly/1Jbl50Z9O54 🔗 #AffiliateMarketing #MarketingStrategy #DigitalMarketing