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The Wearables Boom: Market Trends and Future Growth
Sensor Tower's State of Wearable Technology 2026 report explores the markets, brands, audiences and digital marketing strategies shaping this evolving ecosystem.
Special Delivery: Inside Retail Media on the Top Delivery Platforms
This year, each delivery network carved out its own lane. Instacart pulled away in scale, restaurants dominated at Grubhub and Uber, and the #1 advertiser overall wasn't a food brand at all. Here's how advertisers approached delivery retail media in 2026.
Introducing Podcast Ads in Pathmatics (Plus 6 Stats To Get You Started)
Podcast ads are now available in Pathmatics, allowing you to track spend and impressions data for thousands of new creatives. Keep reading to learn exactly what benefits this feature brings to your brand.
State of Automotive & Mobility 2026: Chinese Automakers Accelerate Global Expansion as Digital Customer Acquisition Emerges as a New Growth Driver
In 2026, leading Chinese automakers such as Geely are accelerating their overseas expansion, leveraging localised digital advertising strategies to differentiate themselves across international markets. As the industry evolves, automotive brands are shifting beyond traditional vehicle sales toward digital customer acquisition, with mobile and web ecosystems becoming increasingly important drivers of brand growth.
Indie and New IP Break Out, Without Denting AAA
Let's compare the fastest-selling PC/Console games of 2026 to the year prior, to see which genres have been gaining steam, which developers are responsible, and how to make sense of it all.
State of Game Advertising 2026: Three Trends to Know
Game advertising got busier in 2026, but where were publishers actually putting their money? Sensor Tower’s latest data breaks down the tripling of mobile ad creative testing, Nintendo and PlayStation's dominance in console media, and why top cross-platform franchises treat mobile and console as entirely separate campaigns.
Show and Tell: Inside Target's Back-to-School Retail Media Campaign
This year, Target traded breadth for focus. A handful of top advertisers carried more of the campaign than in years past, new brand partnerships took center stage, and a new hero message tied it all together. Here's how Target approached back-to-school on retail media in 2026.
Holiday Campaigns: What We Can Learn From Coca-Cola, L'Oreal, & Hershey's
As the 2026 holiday season approaches, we're taking a look at last year's high-performing seasonal creatives. Learn how Coca-Cola, L'Oreal, and Hershey's utilized their budgets to create memorable campaigns.
