Co-Owner at Football Business Inside | Founder at The Football Brain & Brandweb | Head of Software Development
Iaşi, România
2 K urmăritori
Peste 500 de contacte
2 K urmăritori
Peste 500 de contacte
Despre
The transition from full-stack developer to startup founder in AI (The Football Brain) was possible due to the last 15+ years I invested in Brandweb, the web development company I co-founded in 2005 with my partner in business and life @Patricia Bertea.
Building a great tech team at Brandweb has been my personal goal and together with my colleagues we've helped over the years companies from USA, Netherlands and Romania have their own digital products - custom web and mobile apps, as well as e-commerce projects in Shopify and Magento.
All the experience I gathered working in very diverse software development projects, has helped me launch The Football Brain, which connects 2 of my passions: football and technology. The Football Brain is a spin-out of Brandweb and we are currently looking for investors.
Meanwhile, at Brandweb, me and my team deliver software projects to companies and startups interested in using technology to create a significant advantage on the market.
Activitate
2 K urmăritori
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Armand Bertea, PhD a distribuit aceastaI’ll be in Salzburg with FBIN for the 3rd and final FBIN Summit of the year, taking place at the beautiful Red Bull Arena - a perfect setting to close this year’s inspiring series of summits. ⚽️ The FBIN Management Excellence Summit will bring together football professionals, innovators, and decision-makers to share insights, best practices, and forward-thinking ideas for the future of football management. 👉 Learn more about the summit: 🔗 https://lnkd.in/dY6Fv_gA And one evening you don’t want to miss: On 11 November, at the Welcome Evening, we’ll celebrate outstanding achievements in football management during the FBIN Management Excellence Awards. 🏆 👉 More about the awards here: 🔗 https://lnkd.in/dBdMeyFK If you’re attending - let’s connect and share ideas about the future of football business and innovation! #mgmtxs2025 #FBINSummit #FootballBusiness #SportsManagement #RedBullArena #Salzburg #FootballInnovation #Networking
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Armand Bertea, PhD a distribuit aceastaLast week I had the privilege of attending - and proudly sponsoring - the Radical Football Conference 2025 in Oradea with The Football Brain. Two days packed with eye‑opening conversations about youth development reminded me why we all fell in love with this game in the first place: ⚽ Make training the happiest hour of a child’s day. 🧠 Prioritise decision‑making over drills. ❌ Let mistakes breathe - corrections can wait. 🚀 Guide players toward their own solutions. A heartfelt thank‑you to Flavius Andrisca for the spotless organisation and genuine hospitality. You’ve built a community that’s pushing youth football forward. To the speakers who poured their expertise - and a piece of their hearts -onto that stage: I’d gladly trust my 7‑year‑old son in your sessions. You’re not just coaches; you’re educators shaping character far beyond the pitch. Thank you Peter Sturgess, Dr Debbie Sayers, Rick Fenoglio, Dr. Mark O Sullivan, Aslan Odev, Jan Verbeek, Neil Harris, Andrei Zaporojan, Bastiaan Riemersma, Martin VLK. 📣 Invitation to my network If you work with young players - coach, analyst, physio, psychologist - I’d love to see you at the next Radical Football Conference. #RadicalFootballConference #YouthFootball #PlayerDevelopment #TheFootballBrain #CoachingWithHeart #FootballEducation
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Armand Bertea, PhD a distribuit aceastaToday we're rolling out the FBIN App - designed for friction-free conversations with the people who can move your projects (and career) forward. Network in real time 1-to-1 Direct Messages – start a private chat with club execs, league reps or service providers in a single tap. Focus Chats - dive into topic-led group conversations on sponsorship, data, fan engagement and more. Tap into the Knowledge Hub Every article, podcast, webinar and report from FBIN's Knowledge Hub is now just a swipe away - so you can back those conversations with instant insight. Because great ideas don’t wait for the next conference. #FBIN #FootballBusiness #SportsBiz #Networking #KnowledgeHubArmand Bertea, PhD a distribuit aceastaThe new FBIN App is here! ✅ All Content from the Knowledge Hub ✅ 1-to-1 Conversations ✅ Topic-led Chat Groups (Focus Chats) 🍏 iOS: https://lnkd.in/dcPsWS4V 🤖 Android: https://lnkd.in/dXB67Bhc ℹ️ More info: https://lnkd.in/dGQP9YjX
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Armand Bertea, PhD a distribuit aceastaI created The Football Brain with the clear vision: to help people working in youth football. That's why I'm thrilled to support Radical Football. Congratulations, Flavius Andrisca - see you in Oradea on July 23–24! #TheFootballBrain #RadicalFootball #YouthFootball #SportsTechArmand Bertea, PhD a distribuit aceastaA community that supports learning Radical Football Conference 2025 × The Football Brain When it comes to developing young players, big plans aren’t enough. You also need the right tools and partners who truly understand what meaningful development involves. That’s why we’re pleased to announce our partnership with The Football Brain, a digital platform that helps football clubs and academies to manage their activity with greater clarity, structure, and efficiency. As part of this collaboration, 10 active users of The Football Brain platform will receive 50% off tickets for the Radical Football Conference 2025, taking place in Oradea, Romania, on 23–24 July, with some of Europe’s leading voices in youth football education. 🙏 Thank you, The Football Brain, for your genuine support. 🔗 Platform: thefootballbrain.ro 🎫 Tickets: iabilet.ro 🌐 Event info: radicalfootball.ro
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Armand Bertea, PhD a distribuit aceastaEVERYTHING CHANGES Nature, buildings, players. EVERYTHING CHANGES Except the ground beneath our feet. In this soil we dug deep, Kept digging beyond the foundations. This soil has brought us together. There were brilliant presentations at the FBIN Commercial Excellence Summit held this week at the Groupama Arena in Budapest. Great speakers, great panels and a lot of valuable information about football business: fan data, maximizing revenue and finding new revenue streams. My key takeaway is that clubs must have a clear identity. What do they stand for? What do they represent? To the fans, to the community and to their business partners. A club can not be successful commercially if it doesn't have this in place. Kudos to KRC Genk and thank you Sem Franssen for sharing this video. For me, the video is pure poetry. #mijnploeg #riseabove
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Armand Bertea, PhD a distribuit aceastaExcellence definitely needs to be acknowledged and celebrated! That's why at FBIN we are launching the FBIN Excellence Awards for people within the football industry doing exceptional things in Commercial, Marketing, and Management & Strategy practices. First stop is the Commercial Excellence Awards. Please submit your entry by 18 February, 2025 on the FBIN website: https://lnkd.in/dgiFu8yQ The awards ceremony will be held as part of the Welcome Evening at the FBIN Commercial Excellence Summit in Budapest on 18 March, 2025. #FBINExcellenceAwards
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Armand Bertea, PhD a distribuit aceastaArmand Bertea, PhD a distribuit aceastaJoin us in Budapest on 19 March! A full day focusing on topics like Commercial Strategy, Fan Commerce, Digital Revenue Streams and Hospitality & Partnerships in football. ➡️ Until January 1 you can still get your Early Bird Ticket! All info about the Commercial Excellence Summit: https://lnkd.in/dSqtA7uT
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Armand Bertea, PhD a distribuit aceastaCONTENT. LOCATION. PEOPLE. The right mix for a brilliant event. See you at the FBIN Summit in Mallorca, on the 19th of November! If you want to attend, but still have any questions, send me a message. #footballbusiness #FBINMallorca2024
Armand Bertea, PhD a comentat la un anunț
1ani
Kudos for sharing these, Matthias Werner! I liked No. 11 the most because it would really show the fans who come to the stadium that they are appreciated. Getting people to watch the games live is a real challenge for clubs nowadays.
Armand Bertea, PhD a comentat la un anunț
1ani
Thanks for having me in the #MicroInterview series, Matthias - great concept. Always good to swap ideas on how data shapes the game. Keen to see the next posts and to catching up again at future FBIN events.
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Armand Bertea, PhD a apreciat aceastaArmand Bertea, PhD a apreciat aceastaSome experiences give you knowledge. Others change the way you see your profession. And the most valuable ones leave you with an even stronger desire to keep learning, keep challenging yourself and continue growing. I’m proud to share that I have successfully completed the 𝑼𝑬𝑭𝑨 𝑪𝒆𝒓𝒕𝒊𝒇𝒊𝒄𝒂𝒕𝒆 𝒊𝒏 𝑭𝒐𝒐𝒕𝒃𝒂𝒍𝒍 𝑴𝒂𝒏𝒂𝒈𝒆𝒎𝒆𝒏𝒕. The UEFA CFM offers a comprehensive perspective on football management, covering key areas such as governance, strategy, operations, commercial development, communication, football development and the broader social and legal dimensions of the game. Each module brought a different perspective and, in its own way, became another brick in the foundation of my professional development. But beyond the knowledge and the curriculum, this programme gave me something equally valuable: a different perspective on what it takes to grow in football. This year challenged me to push my limits and constantly question what I thought I knew. It reminded me that growth rarely happens when everything feels familiar. It happens when you put yourself in environments that challenge you, surround yourself with people who inspire you, challenge your thinking and push you to become better. Because, in the end, it is not only about what we learn, but also about where we grow and who we choose to grow with. A special thank you to UEFA Academy and to all the colleagues and experts who were part of this journey. Proud of the achievement. Even more motivated by what comes next. Because every finish line is the beginning of a new race🏁
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Armand Bertea, PhD a apreciat aceastaArmand Bertea, PhD a apreciat aceastaAfter years of running a Shopify agency, here are 5 things I wish more merchants questioned before signing anything. 1. "You need a custom theme." Usually you don't. A well-configured premium theme outperforms most custom builds for stores under 7 figures. Ask what specific problem the custom build solves. 2. "This app will increase conversions." Every app adds weight and complexity. Before installing, ask: what data shows I actually have this problem? 3. "Headless / Hydrogen is where everything is going." For 95% of merchants it means triple the cost and a permanent dependency on developers. The gains rarely justify it. 4. "We can migrate you in 2-3 weeks." A proper migration protects your data, your redirects and your SEO. That takes months. Fast quotes usually mean someone else pays for the shortcuts later. That someone is you. 5. "The ERP connector is plug and play." It never is. Expect custom field mapping, stock sync edge cases, order flows that don't match, and API versions nobody checked. Whatever the vendor estimates, budget 2-3x the time and make the ERP part of your critical path from day one. None of this means agencies or apps are bad. It means incentives matter, and the best partners are the ones who tell you when NOT to spend. Saving 5 more for a future post. What would you add to the list? PS: Yes, the photo is from last winter. Consider it a preview of how fast "we'll deal with it later" turns into "it's already Christmas".
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Armand Bertea, PhD a apreciat aceastaArmand Bertea, PhD a apreciat aceastaProfessional Coaching Summit, eveniment dedicat antrenorilor de elită, aduce la București experți FIFA și internaționali! 📣 După două ediții de succes ale Youth Coaching Summit, Federația Română de Fotbal face pasul următor prin organizarea Professional Coaching Summit, un eveniment dedicat antrenorilor și staff-ului suport de elită, organizat în parteneriat cu FIFA Training Centre, pe 21 și 22 septembrie 2026, pe Stadionul CSN Arcul de Triumf din București. Printre formatori se numără atât invitați internaționali, cât și experți ai fotbalului românesc: Ilie Dumitrescu, manager pentru tranziția jucătorilor, și Bogdan Merișanu, preparator fizic la Universitatea Craiova, iar concluziile fiecărei zile vor fi susținute de Lucian Burchel, directorul Școlii Federale de Antrenori. Deschiderea evenimentului va fi făcută de președintele FRF, Răzvan Burleanu. Printre invitații ediției: ⚽ Harry Lowe: analist de Performanță în cadrul FIFA High Performance, va susține două sesiuni despre analiza fotbalului modern și despre modul în care datele se transformă în decizii concrete de antrenament — o perspectivă unică asupra felului în care FIFA citește jocul de astăzi; ⚽ Kris Van Der Haegen: directorul Educației Antrenorilor din cadrul Federației Regale Belgiene de Fotbal (RBFA), unul dintre cei mai respectați formatori de antrenori din Europa, va vorbi despre coachingul de formare și tranziția jucătorilor de la nivelul juvenil de elită la echipa de seniori; ⚽ Sven Swinnen: manager al Educației Antrenorilor la RBFA, va aduce perspectiva modelului belgian asupra dezvoltării individuale a jucătorului în cadrul echipei și asupra impactului feedback-ului în procesul de antrenament. Înscrierile se deschid pe 15 septembrie. Vezi mai multe detalii 👉 shorturl.at/CB8OW
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Armand Bertea, PhD a apreciat aceastaArmand Bertea, PhD a apreciat aceastaDon't have a ticket for the Management Excellence Summit in Lisbon yet? Now's the time to act fast: Early Bird tickets are only available until midnight tomorrow. Find all the details about the #MGMTXS2026, hosted by Sporting Clube de Portugal, here: https://lnkd.in/dTtjmuZj
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Armand Bertea, PhD a apreciat aceastaArmand Bertea, PhD a apreciat aceasta🎓"Competența e noul tău avantaj competitiv", spun colegii de la ANF în calendarul educațional de anul acesta. Aș zice că a fost dintotdeauna, dar acum și mediul e din ce în ce mai potrivit pentru oameni competenți. Academia intră în anul 6 deja, sunt 25 de cursuri și formări în planul nostru, câteva deja ON - cum e summit-ul pentru antrenorii PRO sau cursul Elite Club Management pe care îl facem cu UEFA Academy. Așa că ne vedem la cursuri, cu Diana Pirciu și Andrada Puiu care fac toate minunile din spate ca să avem educație pentru fiecare rol din fotbal, zicem noi. 🙌🏻 👉🏻 https://lnkd.in/dtD2PiuJ
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Armand Bertea, PhD a apreciat aceastaArmand Bertea, PhD a apreciat aceastaAm dat astăzi start unui nou sezon educațional la 𝐀𝐜𝐚𝐝𝐞𝐦𝐢𝐚 𝐍𝐚ț𝐢𝐨𝐧𝐚𝐥ă 𝐝𝐞 𝐅𝐨𝐭𝐛𝐚𝐥. Peste 25 de programe, 10 luni, parteneri ca UEFA Academy, FIFA Training Centre și Google. Ce am observat în cei 5 ani, este că fotbalul se schimbă în vestiare, pe teren, în cantonamente - dar se schimbă durabil doar în săli de curs. Un președinte de club care înțelege sustenabilitatea financiară ține în viață un club de care depind multe familii. Un antrenor care învață cum se dezvoltă un copil la 12 ani nu mai arde etape și nu mai pierde talente. Un părinte care primește instrumentele potrivite devine sprijin, nu presiune. Un jucător de 16 ani care învață despre bani, contracte și social media își protejează cariera înainte să aibă nevoie de protecție. 𝐄𝐝𝐮𝐜𝐚ț𝐢𝐚 î𝐧 𝐟𝐨𝐭𝐛𝐚𝐥 𝐧𝐮 𝐞 "𝐧𝐢𝐜𝐞 𝐭𝐨 𝐡𝐚𝐯𝐞". 𝐄 𝐢𝐧𝐟𝐫𝐚𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐚 𝐢𝐧𝐯𝐢𝐳𝐢𝐛𝐢𝐥ă 𝐚 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧t𝐞𝐢. De asta jobul ăsta îmi dă atât de mult sens. Nu construim cursuri, construim oameni care construiesc fotbalul. Sezonul începe cu workshop-ul de Team Management, urmat de Professional Coaching Summit, pe 21-22 septembrie, alături de FIFA Training Centre. Și continuă cu programe pentru fiecare om din fotbal: președinți, antrenori, jucători, părinți, medici, comunicatori. Î𝐧 𝐟𝐨𝐭𝐛𝐚𝐥, 𝐜𝐨𝐦𝐩𝐞𝐭𝐞𝐧ț𝐚 𝐞𝐬𝐭𝐞 𝐧𝐨𝐮𝐥 𝐚𝐯𝐚𝐧𝐭𝐚𝐣 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯.
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Armand Bertea, PhD a apreciat aceastaArmand Bertea, PhD a apreciat aceastaUn an de Hai la fotbal 🥳 A trecut un an de când am început acest proiect. Un an în care, alături de o echipă foarte mișto și profesionistă, am construit și am crescut, pas cu pas, hailafotbal.ro. Proiectul a pornit de la o idee ambițioasă. Să aducem tot fotbalul românesc într-un singur loc și să ne adresăm în special tinerilor, dar nu numai. Astăzi, Hai la fotbal este o platformă complexă, care adună competiții, echipe, jucători, rezultate, clasamente și povești de la aproape toate nivelurile fotbalului românesc. Într-un an am crescut mult, am învățat și mai mult și am încercat permanent să facem lucrurile mai bine. Iar sentimentul că proiectul începe să devină un loc în care oamenii intră firesc atunci când caută informații despre fotbalul românesc înseamnă enorm. Mai avem foarte multe de făcut și tocmai asta mă entuziasmează. 😎
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Armand Bertea, PhD a apreciat aceastaArmand Bertea, PhD a apreciat aceastaWhen you talk about accelerated growth, optimization, and high-impact digital strategies, David Sima is the person who knows how to take eCommerce businesses to the next level. As Key Account Executive at Vevol Media - Shopify Plus Agency, David helps online stores maximize their performance, streamline operations, and scale efficiently in an increasingly competitive digital landscape. At eCommerce Talks 2026, David takes the stage at Aula Magna to share actionable strategies, proven growth tactics, and concrete steps to generate measurable results for your business. Get your tickets today 👉 https://lnkd.in/ejQHu6gb
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Armand Bertea, PhD a apreciat aceastaArmand Bertea, PhD a apreciat aceastaProud and honoured to have been appointed Head Coach of the Italy U16 National Team. 🇮🇹 A privilege and a great responsibility to represent my country and these colours. Forza Azzurri! 💙🇮🇹 #Azzurri #FIGC #HeadCoach #NationalTeam #YouthFootball #PlayerDevelopment
Experiență
Studii
Publicații
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High-Level Machine Learning Framework for Sports Events Ticket Sales Prediction
International Conference on Computer Systems and Technologies CompSysTech'21
As all the other live events, sports were particularly affected by the covid-19 pandemic. Nevertheless, with the vaccination campaigns and the expected mass immunization chances are that the social life might soon come back to that was normal before 2020.This paper presents a high-level framework for predicting match ticket sales for a football/soccer club activating in a national championship. Written in R and available as a collection of scripts in a GitHub repository, the framework relies…
As all the other live events, sports were particularly affected by the covid-19 pandemic. Nevertheless, with the vaccination campaigns and the expected mass immunization chances are that the social life might soon come back to that was normal before 2020.This paper presents a high-level framework for predicting match ticket sales for a football/soccer club activating in a national championship. Written in R and available as a collection of scripts in a GitHub repository, the framework relies heavily on two R ecosystems of packages for data processing and modeling, tidyverse and tidymodels. For illustration, the framework was applied on a data set provided by a struggling team in Romanian first football league. Predictors relate to expected weather conditions at the start of the game, match day of the week and the starting hour, the phase of the season, and also the team’s most recent performances relative to the current match. Despite the dataset limits, results of exploratory data analysis and predictive models are encouraging not only inestimating the match ticket sales, but also in identifying the most important variables associated with ticket sales variability.
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