INSIGHTS. DELIVERED.

We bring advertisers and publishers the market-leading insights and expertise to build the digital advertising supply chain of the future.

Featured

How Co-Viewing Redefines Attention: Unlocking Shared Screens with Programmatic

Co-viewing is changing how APAC audiences consume video. As the home screen becomes the hub for shared content, brands have a powerful new opportunity to engage viewers together — activated most efficiently through programmatic solutions…

View Report

Two asian women watching movie on television at home

44% report a stronger
emotional response
when co-viewing ads

53% report significantly
better brand recall
when co-viewing ads

Featured

The Agentic AI Blueprint

Automation transformed programmatic. Now comes the harder question: what does it mean when the new phase is defined by intelligent, autonomous decision‑making? Agentic AI systems are already planning, transacting, and optimizing media in real time. Advertisers, agencies, and publishers who understand this shift early will have a structural advantage. Those who don’t risk being shaped…

View Report

Agentic AI is
reshaping the future
of media buying

From automation
to autonomous
decision-making

Featured

Quarterly Global Advertising Spend Trends: Q4 2025

PubMatic’s Quarterly Ad Spend report was created to provide both publishers and advertisers with insights into the changing trends of the advertising industry. Here are the key digital trends from Q4 2025’s advertising spend data…

View Report

+41% YoY growth in
Hobbies & Interests
was unseasonably
high in Q4

+5% YoY growth in Auto —
peaking earlier than
usual in Q4 due EV
incentive wrap up in US

Featured

Driving the Future: Global Auto Industry & Advertising Outlook

The auto industry has rebounded but advertisers face new challenges: EV infrastructure and adoption, digital-first buyers, tariff pressures and generational divides reshaping the market…

View Report