Leadership

Tal Jacobson has served as CEO of Perion since 2023. He joined the company in 2018 as General Manager. As CEO, Tal established Perion One, unifying the company’s technologies and brands under a cohesive strategy and sharpening its focus on AI as core infrastructure to help marketers optimize spend and performance.

He also led Perion’s strategic acquisitions of Hivestack and Greenbids, expanding the company’s global DOOH footprint and advancing its AI-driven optimization capabilities. Tal brings extensive leadership experience in technology and digital media. He previously served as Chief Revenue Officer at Similarweb, VP of Business at McCann Erickson, CEO of Watchitoo, and Director of Business Development at AOL.

Elad is a seasoned finance professional with a strong background in strategic financial management for hi-tech companies, managing teams globally. With over 10 years of experience in various financial positions at NASDAQ-listed companies, Elad has specialized in creating, building and leading large finance organizations throughout complex projects & processes, and scaling business abilities that add value to organizations.

Elad has played a key role in Perion’s M&A processes and managed comprehensive operations in all the different financial aspects. Prior to joining Perion, Elad held financial leadership positions at Allot Communications (NASDAQ, TASE: ALLT) and EY Israel. He holds a BA in Accounting and Business Administration from the College of Management.

Stephen Yap has joined Perion as Chief Revenue Officer. Previously, he was Managing Director of the Google Marketing Platform team, overseeing Google's data and technology solutions for retail and commerce in the Americas. In this role, he helped marketers advance digital maturity and transform their businesses by leveraging Google’s industry-leading technology platforms, including Display & Video 360, Campaign Manager, Search Ads 360, Google Analytics, and cloud-based analytics tools.
During his 17-year tenure at DoubleClick and Google, Yap successfully led various teams and product launches. He played a key role in building Google’s Platforms business in Latin America, leading Sales & Operations for over seven years across Buenos Aires, São Paulo, and Mexico City. Later, as Director of Emerging Markets and Products, he led the acquisition and development of data and measurement solutions, launching and commercializing Google Analytics Premium (GA360) and overseeing global sales for Google Tag Manager, Audience Center, Data Studio, and attribution solutions. He is passionate about leadership and culture, co-founding Google’s Asians in Business in the Americas, serving as a member of Alphabet’s Asian Leadership Group, and acting as Executive Sponsor of the Filipino Googler Network. Yap holds a BA in Psychology from Boston College and is a member of the Boston College Alumni Group, the IAB, Boston Interactive Marketing Association, and the Web Analytics Association.

A seasoned executive with over 15 years of leadership experience, Paran brings deep expertise in customer experience, enterprise IT, and operational strategy. She joins from Cellebrite, where she led global customer services and played a key role in scaling operations ahead of the company’s IPO. Paran has also held senior roles at Check Point and Intel, leading digital transformation and IT modernization initiatives. At Perion, she will drive IT, customer services, and operational excellence as the company continues to grow.

As Chief Strategy Officer, Ran Cohen shapes Perion’s long-term vision, aligning leadership around the CEO’s strategy. He spearheads the company’s M&A strategy and strategic partnerships, playing a key role in Perion’s expansion—including the recent acquisition of Hivestack (now Perion One). Since rejoining Perion in 2017, Ran has held multiple executive leadership roles across the business. A pioneer in online advertising, he previously served as Vice President of Product Strategy at Sizmek (formerly MediaMind), where he led product strategy through its IPO. He also co-founded and served as President of Legolas Media, one of the first audience-powered DSPs, later acquired by Undertone in 2014. Ran holds a BA in Economics from Hebrew University and an MBA from Tel Aviv University. He is passionate about martial arts and philosophy.

Erin McCallion leads Perion’s global marketing practice. With over 25 years of experience, Erin thrives in high-performance organizations in transformational moments. Erin has led the marketing practices of several adtech companies including Outbrain, Mediaocean, INVISION and GumGum. At Outbrain, a recommendation technology company, she led global marketing through a series of acquisitions, new market & customer launches and a successful IPO. During her tenure at Mediaocean, she built out the global marketing function integrating a series of acquisitions while they were in the Vista Equity portfolio. Prior to adtech, Erin spent almost a decade running marketing teams in the publishing industry through their transformations from print subscriptions to digital solution platforms. Erin is a proud mom of 2 children, an avid tennis fan and a lifelong New Yorker.

Kenny is Perion’s new Chief Product Officer and will lead all of Perion’s product innovations. Lau has held key roles at many of the industry’s most prominent companies, including PubMatic, Criteo, and AdTheorent. Prior to joining Perion Kenny was Vice President of Product of Advertiser Solutions at PubMatic, he led a global product development team of over 100 engineers and product managers.

Mina joins Perion’s leadership team with two decades of advertising technology expertise.  Most recently, he led the engineering team at Hivestack, Perion’s DOOH arm, through 3 years of high growth while simultaneously driving down per-unit costs.  Previously, he built advertising technologies and teams at AdGear, from its early startup phase through its acquisition by Samsung Ads, where he served as Chief Architect overseeing the design of the entire technology portfolio.  Prior to this, he worked as an architect at creative marketing and communications agency, Cossette. A tech industry veteran since 1997, his expertise spans many areas including hardware and networking, low and high-level software, distributed systems and high scalability. Mina also participated in the IAB Tech Labs in defining industry frameworks for European and US privacy compliance, and is currently the chairperson for the Prebid.org Digital Out Of Home Committee.

Rona is an accomplished HR leader with extensive experience driving organizational growth and transformation in global tech companies. Before joining Perion, she held senior roles at Yotpo and NICE, where she built scalable HR infrastructures, developed leadership and talent programs, managed complex global integrations, and aligned people strategies with business goals.

At Perion, Rona is focused on leading the expansion of the HR organization to support the company’s Perion One vision, by creating the structures, culture, and leadership alignment needed to drive growth, collaboration, and a shared sense of purpose across the organization.

Amit brings over 25 years of experience across diverse domains such as Ad Tech, Cyber Security, Mobile Operator Providers, and Software Development. Before joining Perion Networks, he held various management positions at notable companies including Palo Alto Networks (NASDAQ: PANW), Flash Networks (CVE: LMN), and Celltick. His roles spanned Sales, Business Development, and Customer Success at the executive level. Amit was appointed General Manager of CodeFuel after serving as Chief Revenue Officer (CRO) and VP of Business Development for five years.

He holds a B.Sc in Engineering from Tel Aviv University, an MBA from Derby University, and an MA in Laws from Bar Ilan University.

Eyal Kaplan joined Perion’s board in May 2018. He also serves as Chairman of Expand Investments, a consulting firm focusing on growth-through-innovation and corporate strategies.

Prior to that, he was Managing General Partner with Walden Israel, a venture capital firm, and served as Director and Chairman of numerous portfolio companies. Mr. Kaplan holds an MBA from the Wharton School of the University of Pennsylvania, a MA in International Studies from the University of Pennsylvania, and a BSc degree (with Honors) in economics and management from the Technion.

Tal Jacobson has served as CEO of Perion since 2023. He joined the company in 2018 as General Manager. As CEO, Tal established Perion One, unifying the company’s technologies and brands under a cohesive strategy and sharpening its focus on AI as core infrastructure to help marketers optimize spend and performance.

He also led Perion’s strategic acquisitions of Hivestack and Greenbids, expanding the company’s global DOOH footprint and advancing its AI-driven optimization capabilities. Tal brings extensive leadership experience in technology and digital media. He previously served as Chief Revenue Officer at Similarweb, VP of Business at McCann Erickson, CEO of Watchitoo, and Director of Business Development at AOL.

Amir has spent more than 25 years at creative agencies (starting out at Young & Rubicam), rising through the ranks to become CEO of Grey, Israel. Here he led regional accounts for international businesses like P&G, Volkswagen and others. Under his leadership Grey Israel became one of the biggest agencies in the network.

It was here that Amir recognised the opportunity for a more curated way for creatives to work directly with brands, which is how Togetherr was born. Backed by the technology of Fiverr and with the collective input from a multi-award winning creative council, Togetherr officially launches at Cannes Lions. The platform pairs world-class creative teams with innovative brands on a project-by-project basis. Amir has an MBA from Northwestern University - Kellogg School of Management and when he’s not cooking up new ideas, can be found climbing mountains and diving the oceans with his spouse and three children.

Rami Schwartz serves as Managing Director of The Portland Trust (Tel Aviv office), and an Advisory Board Member of Algosec. Previously, Mr. Schwartz was the President of the Amdocs Products and Amdocs Delivery groups for 7 years. Prior to joining Amdocs, he was the Chairman of Olive Software (acquired by ESW Capital), and Comply, the co-Founder and CEO of Zizio and DigiHOO, and an EIR at Cedar Fund.

Mr. Schwartz was CEO and Director of Exanet (acquired by Dell) and General Manager of Precise Software (acquired by Veritas software). Rami holds a B.Sc. in excellence, in Math and Computer Science from the Hebrew University.

Michal Drayman has served as a director of the Company since June 2022. Ms. Drayman serves as a director and member of the audit and compensation committee of Meshek Energy-Renewable energy Ltd (Tel Aviv: MSKE) since October 2024 and serves on the boards of several privately held companies including Able TX Ltd. and MetzerPlast. Ms. Drayman served as a director and member of the audit and compensation committee of Ree Automotive Ltd. (Nasdaq:REE) from April 2023 to March 2025. A long standing investor who served as a partner in Jerusalem Venture Partners VC since 2014 to September 2023 and a CFO and VP business development at European High Tech Capital, a privately held investment firm which is focused on healthcare investments. Prior to that from 2001 to 2004 Ms. Drayman served as the VP Finance America of Lumenis Inc. From 1994 to 2001, Ms. Drayman served in different financial positions in Lumenis Ltd. (previously, Nasdaq:LMNS). Ms. Drayman holds a BA in Economics and Accounting from Haifa University and an MBA in excellence from The College of Management, Rishon Letzion, Israel, Biomedical Management Track.

Mike Vorhaus is the CEO of Vorhaus Advisors. Previously, he was the President of Magid Advisors, a leading strategic consulting firm. He also serves on the Advisory Board at Digital Media Wire Inc. Mr. Vorhaus is a frequent guest on Bloomberg TV. He previously worked for the U.S. House of Representatives, the U.S. Senate and for two White House administrations.

He has a B.A. in Psychology and Sociology from Wesleyan University and completed the University of California, Berkeley, Haas School of Business Management Development Program.

Joy Marcus has a wealth experience in the media industry, including EVP and GM Digital Video at Condé Nast Entertainment, CEO of Bloglovin' (now Activate), SVP Global Marketing Solutions at Time Warner (now WarnerMedia), VP International at Viacom and GM North America for DailyMotion. She sits on the Boards of digital media companies Anyclip and Qwire, and the nonprofits New York Tech Alliance and Hoops4Hope.

Joy is currently a full time Lecturer in Entrepreneurship at Princeton University, and is serving as a Venture Partner at VC firm JVP, focusing on digital media, advertising and consumer investments. Joy graduated Magna Cum Laude from Princeton University and has a JD from NYU Law School.

Keith “Kappy” Kaplan, an entrepreneur and investor with 35+ years in ad-tech/mar-tech. His leadership roles include WPP Worldwide, King Digital Entertainment, Yahoo, and Adconion Media Group. Keith also sits on the Advisory Board of Syracuse University’s Newhouse School.

Sarit Firon is a Managing Partner at Team8 Group, where she spearheaded the establishment of Team8 Capital. Notably, she was an early investor, board member, and mentor at Datorama, a marketing cloud intelligence company later acquired by Salesforce. Additionally, she led the IPO of MediaMind, a digital advertising company that DG Corp subsequently acquired.

David brings over 25 years of executive experience from leading technology companies and his current roles as President and Chief Financial Officer at Oppenheimer Advisors and Partner and Chief Financial Officer of Verissimo Ventures.

Mark Lieberman is an experienced media, advertising, and technology executive serving as an Operating Advisor at Blackstone and Executive Chairman of Recurrent. He is a co-inventor on five patents covering adtech and big data, and has served as Associate Deputy Secretary at the U.S. Department of Commerce. Mark graduated from Tufts University with a BSME and a J.D. from Benjamin Cardozo School of Law.