How Online Fandom Is Rewriting the IP Playbook

How Online Fandom Is Rewriting the IP Playbook

“People don’t want to just watch anymore. They want to participate,” says Cathy Hackl, describing the future of new IP. She’s pointing at a telling 2026: Netflix’s upcoming Unhinged turns your phone into a controller — flashlight, receiver of in-game calls and texts — while A24’s Backrooms became the studio’s biggest film based on a…

The Memo That Undid 10 Years of XBOX Strategy

The Memo That Undid 10 Years of XBOX Strategy

On July 6th, a roughly thousand-word memo undid a decade of XBOX strategy. Asha Sharma, five months into her tenure as CEO, announced the largest restructuring in XBOX history: approximately 3,200 roles eliminated through FY27, with about 1,600 gone immediately. The move came just two months after we examined Sharma’s first months as CEO. In…

The AI Boom Is Repricing Gaming Hardware and Rewiring the Console Business

The AI Boom Is Repricing Gaming Hardware and Rewiring the Console Business

Something happened this year that had not happened in four decades of console history: every major platform holder raised prices mid-generation, some of them twice. The PS5 now sells for $649.99, up from $499.99 at launch. The Xbox Series X jumped from $499.99 to $799.99. Nintendo is expected to push the Switch 2 from $449.99…

Two Underrated Mobile Development Regions You Need To Know

Two Underrated Mobile Development Regions You Need To Know

Everyone knows that Turkey is a hot market and Vietnam is the next mobile powerhouse. That popularity makes them crowded and increasingly expensive. With skyrocketing UA costs and tight capital, finding an edge means looking where others aren’t. For investors, it’s about backing talent hubs early. For founders, an uncrowded, inexpensive hub stretches the runway….

30 Years of Gaming at LEGO

30 Years of Gaming at LEGO

Gaming at LEGO turned 30 last year. The company noted the milestone in its record 2025 results (DKK 83.5B in revenue, up 12%, at a 26% operating margin), where “Gaming at LEGO” covers both digital and physical products: from AAA games on consoles to gaming-IP bricks on the shelf. For most, LEGO is best known…

The Microdrama Volume vs. Value Paradox

The Microdrama Volume vs. Value Paradox

Microdramas — also known as vertical dramas, short dramas, or “mobile soap operas” — have rapidly evolved from a niche Chinese entertainment phenomenon into one of the fastest-growing mobile content categories in the world (a trend that we predicted back in 2024). These mobile-first serialized experiences typically feature 70–150 short episodes each running one to…