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Tel Aviv-Yafo, Tel Aviv District, Israel
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מאמרים מאת Michael
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Your Agentic Project Will Fail Before It Starts
Your Agentic Project Will Fail Before It Starts
By Michael Grinker, Agentforce Sales Lead - Israel & South Africa - September 2025 The race to implement Agentic AI…
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6 תגובות -
Beyond the Hype: How Executives Can Build Impactful Agentic AI Projects2 באוג׳ 2025
Beyond the Hype: How Executives Can Build Impactful Agentic AI Projects
In the rapidly evolving landscape of artificial intelligence, particularly with the advent of Generative AI (GenAI)…
15
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Unlocking 3x Revenue: How Agentforce is Revolutionizing Seller Productivity13 ביוני 2025
Unlocking 3x Revenue: How Agentforce is Revolutionizing Seller Productivity
In today's hyper-competitive sales landscape, the quest for exponential revenue growth, enhanced productivity, and…
42
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Unlocking Business Productivity: Insights from the Agentforce World Tour Johannesburg6 ביוני 2025
Unlocking Business Productivity: Insights from the Agentforce World Tour Johannesburg
The energy at the Agentforce World Tour in Johannesburg was palpable, a truly inspiring event that left me, as an…
26
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The Hidden Roadblocks to AI’s Full Potential14 בפבר׳ 2025
The Hidden Roadblocks to AI’s Full Potential
AI has the power to transform customer-facing roles—automating manual tasks, enabling hyper-personalization, and…
15
3 תגובות -
Unlocking the Future: AI Agents as Catalysts for Business Transformation17 בינו׳ 2025
Unlocking the Future: AI Agents as Catalysts for Business Transformation
In today’s hyper-competitive landscape, Chief Executive Officers and Professional Executive Data Officers face the…
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3 תגובות -
Why Premium Brands Shouldn’t Race to the Bottom: Competing Strategically in the DTC Market14 בינו׳ 2025
Why Premium Brands Shouldn’t Race to the Bottom: Competing Strategically in the DTC Market
In the crowded and fiercely competitive Direct-to-Consumer (DTC) market, premium brands face increasing pressure to…
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2 תגובות -
Cutting Costs? Brilliant! If You Want to Medicate Your Way to Irrelevance25 בדצמ׳ 2024
Cutting Costs? Brilliant! If You Want to Medicate Your Way to Irrelevance
Ah, the age-old playbook: when the heat turns up, just cut costs, trim the fat, and call it a day. Genius, right?…
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1 תגובה -
Resilience in Enterprise Sales: Thriving Amid Uncertainty6 בספט׳ 2024
Resilience in Enterprise Sales: Thriving Amid Uncertainty
Introduction In today's fast-paced SaaS environment, resilience has become more than just a personal trait—it's a…
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1 תגובה -
Navigating Tough Customer Conversations: A Guide for SaaS Sales Executives9 באוג׳ 2024
Navigating Tough Customer Conversations: A Guide for SaaS Sales Executives
In the fast-paced world of SaaS, where customer satisfaction and retention are key, tough conversations with customers…
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3 תגובות
פעילות
5K עוקבים
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Michael Grinker פרסם/פרסמה את זהFun fact 😇 Claudeforce isn’t the first time that a solution/product that isn’t owned by Salesforce is branded with the “force”. Do you know which one it was? This post will probably the only one in your feed that isn’t a Claude based summary of the PR 😉 Check in the comments to identify the answer.
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Michael Grinker פרסם/פרסמה את זה מחדשMichael Grinker פרסם/פרסמה את זה מחדשThe #1 AI meets the #1 CRM. Welcome to Claudeforce. The Salesforce + Anthropic partnership to build products that put your trusted data to work inside Claude. ↳ 37 built-in sales skills, backed by 27 years of CRM experience. ↳ Connect once. Claude can reason across Salesforce, Slack, and email — and act on the real state of your business. ↳ Works out of the box with your existing Salesforce permissions and business rules. An AI CRO for every seller. Learn more: https://sforce.co/4d6iWbF
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Michael Grinker פרסם/פרסמה את זה מחדשMichael Grinker פרסם/פרסמה את זה מחדשDon't code alone. 🚀 Slack Code is live — and it’s where humans and agents can plan, write, and review code together. All you have to do is tag an agent and Slack creates a dedicated channel for your work, while pulling in your team. Everyone can see code diffs, planning docs, or a live HTML preview right there in the channel. No specialized tools, no leaving Slack. We're launching with agents from Anthropic, OpenAI, GitHub, Cognition, and Vercel — and more on the way. We originally built Slack Code as an internal feature for our own engineers, and we've already found that it makes our own work faster. Our teams are spinning up code channels, moving from idea to merged PR, and closing them out — often within the same day. This is real multiplayer coding. Check out the video below for more, and come see it in action at Dreamforce!
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Michael Grinker פרסם/פרסמה את זה מחדשMichael Grinker פרסם/פרסמה את זה מחדשSlack just got a serious upgrade. ZoomInfo MCP is officially live on the Slack Marketplace — bringing GTM.AI's verified intelligence straight into Slackbot. ZoomInfo's Slack app has been approved and relisted on the Slack Marketplace with a Model Context Protocol (MCP) update — giving Slackbot direct access to GTM.AI, ZoomInfo's headless GTM context layer. Now, any Slack user with Slack AI enabled can ask Slackbot a question like "Show me the VPs of Sales at [Company]" and get back an answer grounded in ZoomInfo's data graph of 100M+ company profiles and 500M+ professional contacts — plus their own org's CRM and conversation history, all without switching tabs. Slackbot is querying ZoomInfo's continuously refreshed data graph in real time, so answers reflect current data. Slack joins Salesforce Agentforce, HubSpot Breeze, Microsoft Copilot Studio, Claude, ChatGPT, and Gemini Enterprise as a surface reaching GTM.AI through native connectors and MCP — all pulling from the same GTM Context Graph, with the same access controls, permissioning, and audit logging customers already trust. Ready now for SalesOS and Copilot customers with Slack AI enabled.
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Michael Grinker שיתף את זהSharing some great moments from Salesforce #KidsAdventureClub The only issue…Ella thinks that this is what I do every day, and decided to join as my associate 🤣 😉 Amazing time with the families in Salesforce Tel Aviv #gratitude #familytime #ohana
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Michael Grinker שיתף את זהAsk 100 sales professionals, "Do you help your colleagues when they reach out?" 99% will answer with an emphatic "Yes." Now, ask the exact same group a slightly different question: "If a problem lands on your desk that isn't strictly your responsibility, do you pass it to the 'right' person?" They’ll smile and say, "Yeah, of course!" And right there lies the silent deal-killer in Enterprise Sales. The Catch When getting a simple answer requires bouncing through three different departments, you lose momentum. And in enterprise deals, lost momentum is fatal, time is the ultimate enemy of deal health. Clients and teams don't just want answers; they expect velocity. 👉The Passer: Sees a problem outside their scope, washes their hands, and routes it down the chain. Result? Wasted time, friction, and diluted accountability. 👉The Solver: Sees an issue, takes ownership, and drives it across the finish line. The Reality: This isn't about doing everyone else's job all day. It’s about ownership culture. Holding onto an issue or tossing it over the fence slows down the entire business. If you have the capability to fix a problem, just solve it. Which one are you? Are you The Solver who builds momentum, or The Passer who delays it? 👇 Let me know your thoughts in the comments below! #EnterpriseSales #SalesCulture #Leadership #Ownership #DealMomentum #B2BSales
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Michael Grinker שיתף את זהI have been introduced to the Sandler Pain Funnel many years ago… And most of the sellers move to technical feature/function or even worse… They demo the solution after the 2nd sentence of their customers. Don’t get me wrong, a great demo is super important and helps to make business decisions. But if you’re presenting your products before you realized that you can actually solve a real problem, what’s the point? Do you do demos in 1st meetings? Or you have the #guts to quantify the pain? #sales #notdoingdemos #hype #guts
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Michael Grinker פרסם/פרסמה את זה מחדשMichael Grinker פרסם/פרסמה את זה מחדש🔥 🔥 Breaking: Salesforce MCP Server now GA - how this changes everything 🔥 🔥 At TDX earlier this year Salesforce co-founder Parker Harris said: "Why should you ever log into Salesforce again?" ... and it happened What happened? ✔️ Hosted MCP Servers - now GA ✔️ Data 360 MCP Server - this was open-sourced, connects Data 360 APIs to any MCP client (developer preview 5/26) ✔️ Headless 360 - announced at TDX 4/26 ✔️ Agentforce MCP client - beta since 1/26 What is MCP? Model Context Protocol is basically just a standard for connecting different systems that handle AI agents. It defines (for everyone) what we could call "a handshake" that gives AI agents access to tools, data and prompts This connection process - my server and your server - used to be manual and one-off ... now it's like what one of our engineers called a "USB-C for AI" using many letters MCP has three main parts: 👉 👉 HOST: this is the AI app that is doing the thinking work (like Claude, Cursor, Agentforce Atlas) 👉 👉 CLIENT: this is the *connector* that keeps the particular session (back-and-forth) going 👉 👉 SERVER: this is the system that wants to make its tools & data & prompts easy to find and use for others (inside and outside it's own organization) So in the Salesforce world, Agentforce is the HOST now with management, authentication, tool handling, etc. And the Trust Layer is the governance enforcer: so the Salesforce security model is totally active here How does Headless 360 fit? Headless 360 is more of an umbrella term that encompasses and entire "AI Agent Control Plane" (as it's now called) ... it includes the MCP story here but also: 👉 Things for developers like Agentforce Vibes and Agent Script 👉 Agent Fabric and Agent Gateway (for managing multiple agents) 👉 Experience layer which connects Salesforce via MCP, APIs and Command Line Interfaces (CLIs) to places like Slack, Teams, GPT, Claude, etc. 👉 Also the ecosystem of AgentExchange marketplace & all those cherished Trailblazers Headless 360 uses those three different ways (APIs, MCP, CLIs) to make your Salesforce information and workflow setups available outside the Salesforce UI Implications for the individual products used by marketers are: 🎉 Data 360: now AI agents can call the superpowers like segmentation, identity resolution, transforms, calculated insights, etc. 🎉 Agentforce: it basically moves from being only the AI agent itself to also being an *Agent Host* 🎉 AgentExchange: provides the catalog of MCP servers 🎉 Marketing Cloud: tightly governed access now to Marketing Cloud Engagement (MCE) data, workflows, campaign operations So what does this really mean? As we've said before the bet here is the the UI, that thing you've logged into since the dawn of SaaS, the point-and-click and where-is-it-on-the-menu ... all that becomes optional and human-centric The real value of the platform is the data and business logic that this needs to be opened up to non-human users
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Michael Grinker פרסם/פרסמה את זה מחדשMichael Grinker פרסם/פרסמה את זה מחדשAgentforce is trusted where trust matters most. Agentforce 360 – Salesforce’s complete portfolio of trusted AI agents, data capabilities, and applications – has officially achieved Impact Level 5 (IL5) authorization and is now embedded into the Missionforce National Security platform. This is the Agentic Enterprise operating at the highest levels of national security, with Agentforce 360 now live across all defense and federal agencies. The U.S. Army Human Resources Command is leading the charge, deploying IL5-authorized Agentforce and supporting 9.2 million soldiers, veterans, civilian employees, and military families with 24/7 AI-powered HR support. At full scale, it will handle 55 million+ agent conversations per month, freeing HRC's 3,000+ analysts to focus on the complex decisions that matter most. This is what a force multiplier looks like: technology that shows up for those who serve. Thank you to the HRC team. We are grateful for your trust. 🇺🇸 https://lnkd.in/dWtNxes6Salesforce Secures IL5 Authorization for Agentforce, Army HRC First to DeploySalesforce Secures IL5 Authorization for Agentforce, Army HRC First to Deploy
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Michael Grinker אהבתי את זהMichael Grinker אהבתי את זה🚨 Meta just replaced GoogleChat with Slack as its internal communications hub. From the desk of Meta’s Chief AI Officer, Alexandr Wang: “Slack is the strongest platform available today for agents, which is why we’re deciding to make the switch. Slack has a rich conversational interface for agents, mature developer tooling and strong 3P integrations. While not all of us are building agents today, everyone at the company will benefit from a robust and useful agent ecosystem.” Alexandr's (not to be confused with designer alexanderwang llc.) point is relevant and on trend: building and hosting on Slack is the runway move for AI Agents this season, 👗🤖 That’s a big part of the story this year at Dreamforce: Slack + Agentforce, bringing agents into the conversations where work already happens, and turning those conversations into action. Keep an eye out for Claude, too. Claude joining Agentforce in Slack points to a bigger shift: agents are moving out of separate tabs and into the tools teams already live in. Dreamforce is 2 weeks away, hope to see you there! 💪🏾 https://lnkd.in/gw7Tvsj8 #Dreamforce #Claudeforce #Slack #Salesforce #Claudeforce #AIAgentsMeta is moving employees to Slack because it sees a better future for AI agentsMeta is moving employees to Slack because it sees a better future for AI agents
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Michael Grinker אהבתי את זהMichael Grinker אהבתי את זהSalesforce updated their rate card yesterday, and I clocked something I hadn't noticed previously: Slack customers can use Flex Credits on #Slackbot if they're not on an Enterprise+ plan (or lack the Slack AI addon licensing). This can drastically unlock the value of Flex Credits for customers that have been struggling to find value from them and want an AI assistant for all their business users that "just works". You're essentially getting a Claude-based AI agent, automatically tied into Slack and with MCP capabilities, without needing to pay a separate Claude subscription or licensing. More details need to come out. The link in the PDF 404's at the time of writing this post, but I did find a new page in the Slack help section that describes how to turn this on - link in comments. Coastal has been a huge fan of Slackbot since it launched and we use it heavily across our organization. I'm really curious to see if this changes the perception of Flex Credits for those Slack orgs that otherwise have Flex Credits sitting idle and want a deeper exploration of Slackbot capabilities.
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Michael Grinker אהבתי את זהAt Salesforce, trust is our #1 value. And in the era of #agenticAI as frontier AI scales, enterprise safety requires control at the architectural level. That’s why we worked closely with Anthropic on new security and privacy capabilities as part of Enterprise Frontier Safeguards. Our customers have trusted us with their data for more than two decades. That trust took years to earn, and we don't intend to spend it carelessly now that the stakes are higher. It’s this shared commitment to trust that also powered our recent launch of Claudeforce with Anthropic, bringing Claude’s intelligence and reasoning together with Salesforce’s trusted enterprise harness to securely power agentic experiences wherever work happens.Michael Grinker אהבתי את זהWe built Enterprise Frontier Safeguards with more than 100 technology and security leaders at companies like Salesforce, Visa, Uber, and KPMG. Their feedback helped shape the result: a solution that combines the privacy of Zero Data Retention (ZDR) with state-of-the-art safeguards for detecting misuse. "Together, we've identified new security and privacy capabilities that can make frontier AI more practical for enterprise use," says Meir Amiel, President and Chief Trust and Infrastructure Officer at Salesforce. Read more: https://lnkd.in/emfmnazm
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Michael Grinker אהבתי את זהMichael Grinker אהבתי את זהVery proud of this moment for HiBob Salesforce is leading a $166 million investment in HiBob alongside Farallon Capital Management Management. I’m incredibly grateful to the Bobbers, customers, partners, and investors who have helped us get here and have believed in what we’re building. What excites me most is the opportunity ahead. AI is changing how software works, but the real opportunity is giving intelligent systems the trusted people context they need to be useful. People, teams, skills, roles, structure, and the relationships between them all matter. That is the foundation for the Organizational Intelligence we’re building at HiBob: helping intelligent systems better understand the organization they operate within. That is why we’re building HiBob as an open platform that can bring trusted people context into the systems, workflows, and agents where work actually happens. This investment gives us even more ability to push that vision forward. Proud of this team. Very excited for what’s next. https://lnkd.in/ddURe_vS
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Michael Grinker אהבתי את זהMichael Grinker אהבתי את זהבהובלת סיילספורס: HiBob הישראלית גייסה 166 מיליון דולר לפי שווי של 3.5 מיליארד דולר https://lnkd.in/duf5-m2a
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Michael Grinker אהבתי את זהMichael Grinker אהבתי את זהWe're excited to officially welcome Inbal Milbaum ☁️ to Notch as Director of Sales, EMEA! 🚀 Inbal joins us from Salesforce, where she spent years selling complex technology to enterprise teams under real-world constraints. She's a proven sales leader, and two weeks in she's already moving fast. At Notch, Inbal will build and lead our EMEA sales team, own go-to-market in the region, and help enterprises running high-stakes operations get AI into production. Welcome to the team, Inbal! 👋 And she's hiring. If you want to help build something big, send her a message 🦾
ניסיון חינוך
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Salesforce
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צפו Michael בחוויה המלאה
ראה את כותרת, קְבִיעוּת ועוד.
טוב לראות אותך שוב
הלחיצה על ’המשך‘ להצטרפות או להתחברות מהווה את הסמכתך להסכם המשתמש, למדיניות הפרטיות ולמדיניות קובצי ה-Cookie של LinkedIn.
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ניסיון בהתנדבות
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Coach & Mentor
Etgarim עמותת אתגרים
- 3 שנים
ילדים
I Volunteered at "Etgarim" Non-Profit Organization.
I worked with children and people with special needs - Equal Opportunity for everyone. -
Manager
“Tzor” Project
- 2 חודש שנים 1
ילדים
"Tzor Project" I was the supervisor and the manager of a voluntary project that connects the Tactical Commanders Academy's Cadets and High School students from Hertzlia. The project's goals were: To build physical fitness, to do Mental preparation for the army recruit, and to instill the values of patriotism and loving your country. The project demanded that I connect between the Hertzlia City Council, Schools, The Israel Nature and Parks Authority, and the I.D.F.
כבוד ופרסים
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Above And Beyond Award FY26
Salesforce.com
Awarded for "Above and Beyond" contributions in spearheading the Agentforce (Agentic Solutions) business unit during FY26. Beyond exceeding revenue and deployment targets, this recognition honors the foundational work of scaling a new category of AI within Salesforce.
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Peak Performers Club FY24
Salesforce.com
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Highest Impact Salesforce Israel FY23
Salesforce.com
The Highest impact on Salesforce Israel Distribution Team during FY23
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Top 10% AEs - Global Sales Excellence Academy FY23
Salesforce.com
Sales excellence program - Top 10% AEs in Salesforce globally.
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Peak Performers Club FY22
Salesforce.com
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Team Award for Best Collaboration FY22
Salesforce.com
Top Account Team in Israel for FY22
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Top GB AE Israel FY22
Salesforce.com
Top Performer AE in the GB segment in Israel for FY22
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Achievers Club FY21
Salesforce.com
שפות
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English
מיומנות מקצועי מלאה
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Hebrew
מיומנות שפת אם או דו-לשונית
ארגונים
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Israeli Triathlon Leuage
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-להציג
המלצות התקבל
4 אנשים המליצו Michael
הצטרפו עכשיו כדי נוףהצג Michael את הפרופיל המלא
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ראה את מי שאתה מכיר במשותף
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הכירו
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צור קשר Michael ישירות
פרופילים דומים אחרים
גלה פוסטים נוספים
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Ronen Raveh
Xverum • 11K עוקבים
Yesterday, I had the chance to attend the first Israeli conference dedicated to Generative Engine Optimization (AI Search) — and it honestly left me thinking a lot about where our industry is headed. For years, companies have invested considerable effort in ranking organically at the top and maximizing every bit of ROI from paid search. But with the rise of AI-driven search experiences like ChatGPT, Perplexity, the new AI Mode, and others, you can really feel the ground shifting under our feet. People from so many different industries were genuinely curious to understand what this new reality means for them. They know they need (or want) to act fast, but almost no one is sure what the right next step is. At least not based on the same 25–30 years of knowledge we’ve all built around Google Search. There’s no doubt we’re entering a new era of search, one that will challenge all of us to adapt. But I’m excited that Xverum is playing a meaningful role in this evolving and rapidly growing space!
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2 תגובות -
Ilan Friedman
Going Global with Ilan • 16K עוקבים
One of the most common surprises Israeli tech companies face in the U.S.: ** The way you describe your product is not always the way the market understands it. ** Gartner reports that 73% of B2B buyers avoid vendors whose outreach feels irrelevant (Gartner, 2025 Sales Research). Translation: If your positioning misses the mark, you may never even enter the buying conversation. Many strong companies are only one messaging adjustment away from much stronger traction. If you're navigating this phase of global expansion, happy to compare notes. #USmarket #USmarketexpansion #globalbusinessdevelopment #israel #israelhitech #globalmarketing
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3 תגובות -
Shar'ON Connect
609 עוקבים
Everyone talks about a tech slowdown in Israel. But in the Sharon region, cloud hiring tells a different story. Here are #cloud companies currently recruiting in Kfar Saba, Herzliya, and Netanya: 📍 Kfar Saba *CONNACT – Junior Engineer, Head of Sales, Head of Marketing, Cloud Alliance Manager, AWS Marketplace Specialist and more * Matrix– Security Operations Center Analyst * Sogomatic – Automation Expert, Account Management * Shield-IoT Ltd. – Security Expert, BE/FE Team Leader 📍 Herzliya * Iguazio (a McKinsey company) – DevOps Engineer * CodeValue – DevOps Engineer, Go Developer * Microsoft – Software Engineering (Azure Monitor) 📍 Netanya * Bylith – Frontend Developer * UBTECH– Cloud Solutions Architect, Data Engineer, Azure Business Developer, Account Manager, Content Marketing and Communications Manager and more. What stands out is the mix. Yes, there are DevOps and engineering roles. But there are also sales, account management, and business development positions. Cloud is not a single job. It is an ecosystem. That is exactly why we are hosting #Women_in_the_Cloud next Monday AppsFlyer. Many women in the Sharon see these companies hiring. But they do not always understand how the ecosystem works or where they could fit within it. During the event, we will cover: * What “cloud” actually means in practical terms * How these companies are structured * What roles exist beyond pure engineering * How professionals entered this space, even from different backgrounds If you are thinking about your next move, this evening is for you. Spots are limited. Register now : https://lnkd.in/dESwZudc
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