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Photo of Sebastian Herrera
Photo of Sebastian Herrera

Sebastian Herrera

Sebastian Herrera is a San Francisco-based tech correspondent at Fortune, where he covers major companies such as Amazon and Microsoft. His reporting centers on the most significant developments at the industry's leading tech companies, including how artificial intelligence is transforming the way people work and live, its promises and risks, how tech companies are navigating the AI revolution, and the leaders shaping the industry.

 

Sebastian has covered the tech scene for a decade. Before joining Fortune, he was a longtime reporter at the Wall Street Journal, where he wrote extensively about Amazon, including its AI initiatives, the unionization movement at the company, and its dominant delivery services. He began his career at local newspapers in Texas, writing about Austin's tech scene, and holds a bachelor's degree from the University of Texas at Austin. He can be reached securely via Signal at Seb.39.

Amazon CEO says shopping agents like Meta’s Muse ‘not great’
AI
Amazon CEO says shopping agents like Meta’s Muse ‘not great’
By Sebastian HerreraOctober 29, 2026
Amazon shares sink as spending on AI overshadows growth in cloud unit
Big Tech
Amazon shares sink as spending on AI overshadows growth in cloud unit
By Sebastian HerreraOctober 29, 2026
Microsoft’s cloud growth accelerates, and so too does the spending
Big Tech
Microsoft’s cloud growth accelerates, and so too does the spending
By Sebastian HerreraOctober 28, 2026
Microsoft offers buyouts to nearly 30% of workforce in ongoing AI shift
Big Tech
Microsoft offers buyouts to nearly 30% of workforce in ongoing AI shift
By Sebastian HerreraOctober 26, 2026
Anthropic’s S-1 makes clear it’s on the hook for billions in compute. Its customers can walk at any time
AI
Anthropic’s S-1 makes clear it’s on the hook for billions in compute. Its customers can walk at any time
By Sebastian Herrera and Jeremy KahnOctober 26, 2026
The non-gamer CEO racing to save Microsoft’s Xbox
Big Tech
The non-gamer CEO racing to save Microsoft’s Xbox
By Sebastian HerreraOctober 20, 2026
Apple’s new home devices are a bet on its upgraded Siri AI
Big Tech
Apple’s new home devices are a bet on its upgraded Siri AI
By Sebastian HerreraOctober 13, 2026
Photo of Peter Lee
AI
Exclusive: Microsoft’s departing science president plans to join Mercedes F1 team as AI advisor 
By Sebastian HerreraOctober 12, 2026
Amazon launches premium Alexa tablets to take on Apple and Samsung
Big Tech
Amazon launches premium Alexa tablets to take on Apple and Samsung
By Sebastian HerreraOctober 8, 2026
Microsoft shows off new Windows software, revamped for agentic AI
Big Tech
Microsoft shows off new Windows software, revamped for agentic AI
By Sebastian HerreraOctober 7, 2026
Microsoft unveils Copilot super app, targeting business users with AI agents
AI
Microsoft unveils Copilot super app, targeting business users with AI agents
By Sebastian HerreraSeptember 25, 2026
Meta announces new lightweight virtual reality glasses to one-up Apple’s Vision Pro
Big Tech
Meta announces new lightweight virtual reality glasses to one-up Apple’s Vision Pro
By Sebastian HerreraSeptember 23, 2026
How Meta took the lead in the race for the post-smartphone world
Magazine
How Meta took the lead in the race for the post-smartphone world
By Sebastian HerreraSeptember 23, 2026
In this photo illustration, a hand holds a smartphone displaying the App Store listing for Meta's Muse AI assistant in front of the Meta logo on a computer screen on September 22, 2026.
AI
Meta’s Muse AI is exploding in popularity—and already drawing heated backlash from another tech giant
By Sebastian HerreraSeptember 22, 2026
Salesforce’s Marc Benioff to AI industry: Regulate yourselves or get sued
AI
Salesforce’s Marc Benioff to AI industry: Regulate yourselves or get sued
By Sebastian HerreraSeptember 16, 2026
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