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Photo of Phil Wahba
Photo of Phil Wahba
Phil Wahba

Phil Wahba is a senior writer at Fortune primarily focused on leadership coverage, with a prior focus on retail. His award-winning features include profiles of CEOs at J.C. Penney and Kohl’s and an examination of how private equity transformed the retail sector. Phil joined Fortune in 2014 from Reuters, where over the course of six years, he covered retail, corporate bankruptcies, the stock exchanges, and wrote a weekly column about IPOs. He has also worked as a trade commissioner in New York for the Canadian government. He holds a B.Comm from HEC Montréal and an MBA from the University of Ottawa. In 2007, he graduated from Columbia University with a Masters in Journalism. He is also a CFA charter holder. In addition to his native French and English, Phil speaks Danish, Spanish, and German. He has run a marathon in every U.S. state.

The CEO who revived Barbie thinks he can do the same for Gap
Newsletters
The CEO who revived Barbie thinks he can do the same for Gap
By Phil WahbaAugust 28, 2026
Gap’s new playbook: Less discounting, more Hailey Bieber
Retail
Gap’s new playbook: Less discounting, more Hailey Bieber
By Phil WahbaAugust 28, 2026
A working businessman at a desk
Newsletters
For CEOs, retirement is the ultimate performance review—and 60% are failing it
By Phil WahbaAugust 19, 2026
Mark Zuckerberg, chief executive officer of Meta Platforms Inc., during the Meta Connect event in Menlo Park, California, US, on Wednesday, Sept. 17, 2025.
Newsletters
Tech CEOs are writing 6,500-word manifestos. Who’s actually reading?
By Phil WahbaAugust 13, 2026
Boards are hiring retired CEOs as succession pipelines run dry
Newsletters
Boards are hiring retired CEOs as succession pipelines run dry
By Phil WahbaAugust 7, 2026
McDonald’s CEO turns to a trusted lieutenant with a turnaround record to revive its biggest market
C-Suite
McDonald’s CEO turns to a trusted lieutenant with a turnaround record to revive its biggest market
By Phil WahbaAugust 4, 2026
The radical idea behind Barnes & Noble’s surprising comeback
Newsletters
The radical idea behind Barnes & Noble’s surprising comeback
By Phil WahbaAugust 4, 2026
How Barnes & Noble CEO James Daunt tapped his indie bookstore cred to revive the big-box chain
C-Suite
How Barnes & Noble CEO James Daunt tapped his indie bookstore cred to revive the big-box chain
By Phil WahbaAugust 3, 2026
The only thing more surprising than Cracker Barrel CEO’s exit may be its pick to replace her
C-Suite
The only thing more surprising than Cracker Barrel CEO’s exit may be its pick to replace her
By Phil WahbaJuly 30, 2026
Hasbro’s growth strategy isn’t just about kids anymore—it’s about ‘kidults’
Health
Hasbro’s growth strategy isn’t just about kids anymore—it’s about ‘kidults’
By Phil WahbaJuly 23, 2026
United Airlines’ growth strategy is all about selling customers a better version of what they already buy
Newsletters
United Airlines’ growth strategy is all about selling customers a better version of what they already buy
By Phil WahbaJuly 21, 2026
How United’s ‘premiumization’ strategy got passengers to swallow higher airfares without a fight
Health
How United’s ‘premiumization’ strategy got passengers to swallow higher airfares without a fight
By Phil WahbaJuly 19, 2026
How Apollo-owned Michaels turned two rivals’ bankruptcies into a growth strategy
Health
How Apollo-owned Michaels turned two rivals’ bankruptcies into a growth strategy
By Phil WahbaJuly 17, 2026
Ulta is betting $400 million that an NYC megastore will help it compete with Sephora—and that flagships still work
C-Suite
Ulta is betting $400 million that an NYC megastore will help it compete with Sephora—and that flagships still work
By Phil WahbaJuly 11, 2026
Stitch Fix’s CEO inherited a broken tech darling. He’s fixing it like a traditional retail exec
C-Suite
Stitch Fix’s CEO inherited a broken tech darling. He’s fixing it like a traditional retail exec
By Phil WahbaJuly 10, 2026
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