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monday.com

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Monday.com Ltd.
Formerlydapulse (2012–2017)
Company type
Public
Nasdaq: MNDY
IndustryProcess management, project management software, productivity software, team management
FoundedFebruary 2012; 14 years ago (2012-02) (as dapulse)
Founders
  • Roy Mann
  • Eran Zinman
Headquarters
Tel Aviv
,
Israel
Key people
  • Roy Mann (co-CEO)
  • Eran Zinman (co-CEO)
ServicesProcess management, project management software, productivity software, team management, customer relationship management, collaborative software
RevenueIncrease US$1,232 million (2025)[1]
Increase US$−1.7 million (2025)[1]
Increase US$118 million (2025)[1]
Total assetsIncrease US$2.11 billion (2025)[1]
Total equityIncrease US$1,246 million (2025)[1]
Number of employees
3,155 (2025)[1]
Websitemonday.com

Monday.com Ltd. (styled in lowercase as monday.com) is a global software company that develops a browser-based AI platform for managing work processes.[2][3] The platform was launched in 2014 and in July 2019, the company raised $150 million, based on a $1.9 billion valuation.[4][5] The company went public in June 2021 and is based in Tel Aviv, Israel.[6]

History

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Monday.com was founded in 2012 by Roy Mann and Eran Zinman.[7] The company, originally called daPulse, began in 2010 as an internal tool developed at SAAS website builder Wix.com to address communication and transparency challenges as Wix rapidly scaled.[8] Recognizing its broader potential, the tool was spun off as a separate startup in 2012, with Wix as its first customer and supporter.[8] By August 2012, dapulse raised $1.5 million in seed funding.[9][10][11] The product was commercially launched in 2014.[12][13] In June 2016, the company announced the closing of $7.6M in a Series A round.[14][11] The round was led by Genesis Partners, with participation from existing backer Entrée Capital.[11]

In April 2017, the company raised $25 million.[15] The round was led by New York–based firm Insight Venture Partners, with participation from existing Series A investors Genesis Partners and Entrée Capital.[16] In November 2017, the company changed its brand name from dapulse to monday.com.[17]

In July 2018, the company raised $50 million in a Series C funding round.[7] The round was led by New York–based growth equity firm, Stripes Group, with participation from existing Series A and B investors, Insight Venture Partners and Entrée Capital. In July 2019, the company announced it had raised $150M in a Series D round, bringing total funding to $234.1M. The round was led by Sapphire Ventures with participation from Hamilton Lane, HarbourVest Partners, ION Crossover Partners, and Vintage Investment Partners.[4]

The funding gave the company a valuation of $1.9B, making it a unicorn.[4] In May 2020, the company won the 2020 Webby Award for Productivity in the category Apps, Mobile & Voice.[18][19]

In June 2020, monday.com released its API to third-party developers. monday.com's open API allows users to build on the platform capabilities. Use cases include custom views, dashboard widgets, automations, and integrations with other work apps.[20]

In May 2021, the company filed for a U.S. IPO.[21][22] The company went public on June 10, 2021.[23]

In July 2025, the company released artificial intelligence updates to its platform, to assist non-technical users.[24]

In February 2026, Monday.com's stock dropped 21% amid broader investor concerns about agentic AI tools potentially disrupting traditional SaaS work management platforms. The company's co-CEO Eran Zinman stated the company did not see "any impact currently from any AI company" and was shifting its product to be more AI-native.[25]

Products and services

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monday.com develops a Software as a Service (SaaS)-based AI platform that customers use to develop productivity tools including work management and software applications.[26] It includes low code/no code support for non-developers, and includes pre-built AI automations called AI blocks.[27][28][29]

The platform utilizes agentic AI, including a context aware AI assistant, and AI-based workflow and coding tools.[30][24][29]

The company develops four main products for its platform:

  • monday work management - drag and drop project management software[31]
  • monday CRM - customizable customer relationship management software for businesses, which includes the email marketing automation tool Campaigns[32][33]
  • monday service - a service portal for organizing, managing and tracking tickets and other requests.[34]
  • monday dev - Agile project management software for workflow and collaboration management[35]

It also develops apps for its platform, including Workforms for form building, and Canvas for whiteboard collaboration.[26]

API

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monday.com makes its API available for developers. Use cases include custom views, dashboard widgets, automations, and integrations with other work apps.[20]

Version 1 is a representational state transfer (REST)-based JSON API capable of handling cross-origin resource sharing (CORS) requests, and uses an API Token for authentication.[36]

Version 2 is a GraphQL API that allows users to pull and/or alter data about users, updates, items, boards, and tags.[citation needed]

Operations

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monday.com is a publicly traded company based in Tel Aviv, Israel.[6] As of 2025, the company reported it had 2,508 employees, and was serving over 245,000 customers.[1] Co-founders Eran Zinman and Roy Mann serve as Co-CEOs.[37]

See also

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References

[edit]
  1. ^ a b c d e f g "monday.com 2025 Annual Report (Form 20-F)". SEC.gov. U.S. Securities and Exchange Commission. March 13, 2026.
  2. ^ Zaveri, Paayal (February 5, 2020). "Hot productivity startup Monday.com is making a bet on helping non-developers build apps to manage any kind of project, without coding". Business Insider.
  3. ^ Nicole Willing, Monday.com IPO: is the latest software listing a buy?, Capitol.com, June 7, 2021
  4. ^ a b c Konrad, Alex (July 30, 2019). "Israel's New Top Unicorn: Monday.com Hits $1.9 Billion Valuation With $150 Million Raise". Forbes.
  5. ^ Megan Hernbroth, monday.com, a proudly unprofitable workplace productivity tool reaches $1.9 Billion valuation with $150 Million Series D, Business Insider, July 30, 2019
  6. ^ a b Lakin, Robert (June 10, 2021). "MNDY Stock IPO: What to Know as Monday.com Starts Trading Today". InvestorPlace. Retrieved June 27, 2021.
  7. ^ a b Konrad, Alex (July 11, 2018). "Israeli Startup Monday Had To Change Its Name To Crack The U.S. Now Its Team Software Is Worth $550M". Forbes. Retrieved May 24, 2021.
  8. ^ a b Shontell, Alyson (August 1, 2012). "Standing On Its Own, Wix Spin-Off Dapulse Scores $1.5M Series A For Its Internal Communications Tool". TechCrunch. Retrieved May 20, 2025.
  9. ^ O'Hear, Steve (August 1, 2012). "Standing On Its Own: Wix Spin-Off daPulse Scores 1.5m Series A For Its Internal Communications Tool". TechCrunch.
  10. ^ "daPulse הישראלית מגייסת 1.5 מיליון דולרים". Geektime.com (in Hebrew). August 1, 2012.
  11. ^ a b c O'Hear, Steve (June 23, 2016). "Dapulse closes $7.6M Series A for its project management SaaS". TechCrunch. Retrieved May 24, 2021.
  12. ^ Eliran Rubin, מאדריכלים ועד חברות היי-טק: DaPulse גייסה 25 מיליון דולר כדי לעזור בניהול הארגון, The Marker, April 6, 2017
  13. ^ Rob Watts, Monday.com in the PCMag Startup Spotlight. PC Mag, July 18, 2018
  14. ^ "Team management platform DaPulse raises $7.6m". Globes. June 26, 2016.
  15. ^ Magistretti, Bérénice (April 6, 2017). "Dapulse raises $25 million for its project management tool". VentureBeat.
  16. ^ "Israeli management software start-up Dapulse raises $25 mln". Reuters. April 6, 2017.
  17. ^ Peterson, Becky (November 12, 2017). "The project management startup dapulse is changing its name because people kept making fun of it". Business Insider.
  18. ^ "Webby Awards 2020 – monday.com: Connecting 500K people to workplace processes - Winner". Retrieved June 10, 2021.
  19. ^ Kastrenakes, Jacob (May 20, 2020). "Here are all the winners of the 2020 Webby Awards". The Verge. Retrieved May 22, 2020.
  20. ^ a b Steve Brooks, "Monday.com launches Apps Framework", Enterprise Times, June 30, 2020
  21. ^ "Israeli work management firm monday.com files publicly for U.S. IPO". Reuters. Reuters. May 17, 2021. Retrieved January 14, 2022.
  22. ^ "Monday.com files publicly for U.S. IPO, reveals $39 million net loss in Q1 2021". Calcalis Tech. May 17, 2021. Retrieved May 24, 2021.
  23. ^ "Monday.com Shares Jump at IPO, Minting a New Cloud Software Billionaire in Israel". Forbes. June 10, 2021. Retrieved June 10, 2021.
  24. ^ a b "Monday.com debuts AI tools to help users build, automate and execute work". Silicon Angle. July 10, 2025.
  25. ^ "Monday.com drops 21% as AI disruption fears mount in software". CNBC. February 9, 2026. Retrieved March 22, 2026.
  26. ^ a b Newman, Jared (February 23, 2022). "With apps for forms and whiteboards, Monday.com is building a suite". Fast Company. Retrieved May 5, 2026.
  27. ^ Zaveri, Paayal. "Hot productivity startup Monday.com is making a bet on helping non-developers build apps to manage any kind of project, without coding". Business Insider.
  28. ^ Miller, Ron (February 4, 2020). "Monday.com 2.0 workflow platform lets companies build custom apps". TechCrunch.
  29. ^ a b Kerner, Sean (February 10, 2025). "Inside Monday's AI pivot: Building digital workforces through modular AI". VentureBeat. Retrieved May 5, 2026.
  30. ^ Hookway, Paige (April 20, 2023). "monday.com to incorporate transformative AI capabilities in 2023". Startups Magazine.
  31. ^ Cawley, Conor (March 18, 2026). "monday Work Management Review: Are the AI Features Worth It?". Tech.co. Retrieved May 5, 2026.
  32. ^ Carter, Rebekah (February 2, 2024). "Monday.com CRM Review: The Complete Guide". CX Today.
  33. ^ Cohen, Kobi (October 11, 2025). "monday campaigns Review: Features & Pricing 2026".
  34. ^ Mitchell, Sean. "Monday.com launches AI enterprise service management tool". IT Brief Australia.
  35. ^ Manager, The Digital Project. "monday dev Review: Pros, Cons, Features & Pricing".
  36. ^ "daPulse". ProgrammableWeb. May 19, 2014.
  37. ^ Lemkin, Jason (December 1, 2024). "Who is Eran Zinman | Co-CEO of SaaS Leader Monday.com". SaaStr.
[edit]
  • Official website
  • Productivity tool Reviews
  • Business data for Monday.com Ltd.:
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