GuideWell
 Florida Blue Cross Blue Shield Tower, Jacksonville, Florida | |
Company type | Mutual |
|---|---|
| Industry | Insurance and Healthcare Solutions |
| Founded | April 27, 1944 in Jacksonville, Florida, U.S. |
| Headquarters | , U.S. |
Key people | Brian Pieninck (President and CEO) Elizabeth "Betsy" Ferguson (General Counsel) Amish Patel (CIO) |
| Products | Health Insurance |
| Revenue |  US$32.4 billion[1] (2024) |
 US$211 million[2] (2024) | |
Number of employees | ~18,000[3] (2023) |
GuideWell, formally GuideWell Mutual Holding Corporation (holding company for Florida Blue), is a mutual insurance holding company primarily focused on health insurance in Florida. It was created in 2013 by a reorganization initiated by Florida Blue, a member company of the Blue Cross Blue Shield Association.[4] By health insurance premiums written, it is 7th largest in providing health insurance in the United States with about $30b in health insurance sales as of 2024.[5]: 17
History
[edit]In 1944, the Florida Hospital Service Corporation, the forerunner of Blue Cross of Florida, began its operations in Jacksonville with four employees. Two years later, the Florida Medical Services Corporation was formed, eventually becoming Blue Shield of Florida.[6] In 1980, the two businesses united to form Blue Cross and Blue Shield of Florida.[6] which was renamed Florida Blue in 2012.[7] In 2009, Florida Blue acquired Florida Health Care Plans.[8] In 2022, GuideWell acquired Triple-S, which operated Blue Cross Blue Shield plans in Puerto Rico.[9]
Subsidiaries
[edit]The holding company controls corporations operating in insurance, health care providers, consumerism, and government.[10]
Subsidiaries include:
- GuideWell Source - Medicare administrator
- Novitas Solutions
- First Coast Service Options
- WebTPA - third-party administrator
- Capital Health Plan
- Florida Health Care Plans
- Triple-S Management[11]
References
[edit]- ^ "GuideWell reaches $30 billion in revenue; ICE: Black Knight deal helps mortgage 'ecosystem' | Jax Daily Record". October 6, 2023.
- ^ "Jacksonville-based GuideWell had $19 billion in revenue". www.jaxdailyrecord.com. July 19, 2019.
- ^ "Our Story". GuideWell.
- ^ Elmore, Charles. "State approves Florida Blue reorganization but bars stock sale". The Palm Beach Post. Retrieved January 3, 2023.
- ^ "Annual Report on the Insurance Industry (September 2025)" (PDF). FEDERAL INSURANCE OFFICE, U.S. DEPARTMENT OF THE TREASURY.
- ^ a b "BCBSF COMPANY FACTS" (PDF). bcbsfl.com. Blue Cross Blue Shield Florida. Retrieved April 7, 2026.
- ^ "Florida Blue –New Name of Blue Cross and Blue Shield of Florida Changes mark a new era, expanded focus for Florida's health leader". Florida Blue. Retrieved June 24, 2019.
- ^ "About Florida Health Care Plans". fhcp.com. Florida Health Care Plan. Retrieved April 7, 2026.
- ^ "Florida Blue parent GuideWell closes acquisition of Triple-S Management". fiercehealthcare.com. Questex LLC. Retrieved April 7, 2026.
- ^ "Guidewell | Our Companies". www.guidewell.com. Retrieved June 24, 2019.
- ^ Basch, Mark (February 1, 2022). "GuideWell completes acquisition of Triple-S Management". Jacksonville Daily Recod. Retrieved May 11, 2026.