Update: According to user @KifflomGames on X, the alleged Rockstar Games headquarters in Madrid might actually be a Take-Two office. While the job posting suggested the opening of a Rockstar office in the region, this information still lacks official confirmation.
Original:
Recently, Portal Viciados reported that Rockstar Games was hiring a Communications Manager for the Iberian Peninsula, with a focus on the Portuguese language, for the marketing of GTA 6. But one detail of this job posting ended up revealing an even bigger secret about the company.
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The discovery of Rockstar Madrid
The official job description mentioned that the position would be on-site, based at the “Rockstar office in the heart of Madrid.”
When we searched for “Rockstar Madrid,” we realized there are no previous searches or records regarding this branch. The only mentions online lead directly to our own article and the sites that reposted it.
The conclusion is that Rockstar Madrid is a new office for the company, quietly opened to manage the marketing operation for GTA 6 in Spain, Portugal, and even Brazil.
Why Spain? The leaks explain it!
The decision to open a base on Spanish soil makes perfect sense when we look at the recent financial leak from Rockstar Games. Internal data revealed that Spain is the 10th most profitable country in the world for GTA Online.
Having a physical team in the “heart of Madrid” allows the company to carry out in-person activities, exclusive events, and local partnerships with much greater impact in a market that already eagerly consumes its products.
The impact on GTA 6 marketing for Portugal and Brazil
Although Portugal and Brazil did not appear in the Top 10 of the highest leaked revenues from GTA Online, both countries will directly benefit from this new Spanish HQ.
Since the office position covers the Iberian Peninsula and Latin America (Lat-Am), and lists proficiency in Portuguese as a bonus, a large portion of the campaigns, press releases, and events aimed at our audience will be handled by this new team in Madrid.
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Source: Rockstar Games
