Kevin Wild

One of the first things I did at Shopify was work on the partner ecosystem. Here we are 16 years later, still improving the developer experience. Now with AI. If you’re a developer building apps on Shopify, this one’s for you. Your experience is now AI-native end to end. Years ago, building a Shopify app could take ages. Not anymore. We’re putting AI at the center of how you build. You bring the vision, and our AI tools will help you accelerate it. The Shopify CLI handles app setup, while the Dev MCP server acts as your pair programmer, generating code for GraphQL, Functions, Liquid, and Polaris components. Validating it all in real time. A Renaissance is defined by its tools, and ours keep getting better. Can’t wait to see what you build with them. https://lnkd.in/ey2DC7gW

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Failure doesn't stop momentum. Attachment to failure does. Had a great conversation with Evan Carmichael recently, and in this clip, we talk about something every builder needs to internalize. You're not failing. You're discovering what doesn't work. At Shopify, we've launched things that didn't take off – like our initial foray into fulfillment or certain features that users didn't embrace. We didn't sit around and lick our wounds. We moved on. Quickly. Cleanly. Confidently. That mindset – being able to move on without ego – is a big reason Shopify is a $100B company today. I've had to practice this personally countless times throughout our journey. Because when something does work, like our Capital or Payments businesses, both now multi-billion dollar revenue streams, you've freed up the focus and energy to double down. Building isn't about avoiding failure. It's about knowing what to do after. Clip from the Evan Carmichael Podcast below.

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We’re building a team of citizen developers at Vendasta. Not engineers. Marketers. Ops leads. Sales reps. HR. People who know the problems because they live them. They’re using tools like Replit, Copilot, Cursor, and Codex to build POCs Not band-aid fixes. Not feature requests. Actual prototypes our teams can run with and ship. This isn’t about replacing developers. It’s about unlocking the ideas that never made it to the backlog. Because they were “too small” or “not the right time.” AI drops the barrier. But removing the gatekeeping? That’s the real unlock. When you give your people the tools and the trust to build, they will. And the results speak for themselves. #Vendasta #AIinBusiness #CitizenDeveloper #InnovationCulture #NoCode #FutureOfWork

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It's official, Shopify and Coveo are teaming up! Enterprise commerce is evolving fast. Shopify is expanding its enterprise capabilities, and Coveo is proud to now be a Premier Technology Partner, powering a new era of AI-driven product discovery. Coveo for Shopify is now officially available for access in the Shopify App Store. What does this mean for Shopify merchants? 🔹 Multi-layered AI-Search 🔹 Enriched and Personalized Product Discovery 🔹 Empowered Merchandising As commerce complexity grows, so does the demand for intelligent solutions. Coveo’s AI-search, personalization, and generative experiences empower Shopify brands to convert more, faster. Let’s talk at SHOPTALK if you're there this week (Booth #1744) about how to build frictionless, revenue-driving digital experiences. Read the news: https://lnkd.in/eVvBECST #AICommerce #Shopify #EcommerceInnovation

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Hiring more reps won’t fix your revenue problem. It’s one of the most expensive mistakes mid-market CEOs make. You get funding, hire 10 reps, and expect hockey-stick growth. 12 months later? Flat revenue. Burned cash. Boardroom panic. The issue? You scaled headcount, not capacity. Sales capacity = productive output. It’s driven by rep effectiveness, territory design, enablement, and lead quality — not just the number of people you hire. In my latest blog, I break down the 5-step framework I use with CEOs to increase revenue per rep, reduce chaos, and scale smarter — without lighting your runway on fire. Curious: What’s your biggest challenge when it comes to scaling sales capacity?

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Clunky UI kills sales. Clean UX creates and accelerates sales. Because clients don’t buy features. They buy experiences they can trust with their clients. That’s why NDEX Systems Inc. -- the backbone of wealth management technology for 14,000+ advisors and 350+ firms across North America -- partnered with us at INSART. The mission: take the most complete, normalized, and secure portfolio data platform in Canada... and redesign the interface to unlock new adoption and sales opportunities. 🚀 NDEX already sets the industry standard with: → 300+ direct custodial feeds → 8,500+ supported data extraction sites → Real-time reconciliation & exception alerts → Export-ready data via REST API 👉 But the real transformation came from rethinking how advisors and firms experience that power: 1/ Navigation that accelerates workflows 2/ Performance built for massive data sets 3/ Responsive design across every device 4/ Interfaces designed to support end-client conversations and trust Swipe through the screenshots to see how a legacy interface evolved into a modern platform → built not just for data, but for growth. Great UX is when advisors stop thinking about the software and start focusing fully on their clients. Laurent Bensemana and Benjamin Amar, CPA let's keep building together! 👉 Here is the real question: What core UX principles do you believe every fintech platform should follow to accelerate sales? #Fintech #UXDesign #WealthManagement #PortfolioManagement #NDEX #INSART #WealthTech #SalesEnablement

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Ever been part of a team that’s "testing everything" but not seeing real progress? I’ve seen it across the board, from the scrappiest startups to Google Canada during our rapid growth years. The energy is there: new campaigns, channel experiments, endless headline tweaks. And yet, growth flatlines. Most teams don’t have a map for how growth actually happens in their business. So they experiment everywhere, hoping something works - activity for activity’s sake. Early in my career, I was taught a better way. A mentor called it the "growth map,” a deceptively simple system for charting every gear in your growth engine, from first touch to revenue. The trick? Your system only runs as fast as its slowest gear. There’s always a bottleneck or a rate limiter. Maybe your leads are stalling in qualification. Maybe your campaigns are getting stuck waiting on data. Maybe engineering can’t keep up with marketer requests. Whatever it is, find that one limiter or bottleneck. Run your next experiment there. When you fix the primary blocker, you unlock compounding progress. And when the limiter moves (it always does - solving one will uncover another), your map adapts and focus shifts. If you’ve never thought about growth in this way, here’s what I tell overwhelmed teams: 1. Draw your growth map from start to finish 2. Identify the slowest gear 3. Run one focused experiment to free it Structured experimentation isn’t less creative, it’s just far more impactful.

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Shopify Q3 Earnings Plays Both the New Hits and the Old Standards If there are faults in Shopify's plans and execution, it's hard to find them by looking at the scoreboard. Shopify continues to execute the best merchant acquisition engine in all of commerce, all without a CRO and a CMO. This Rick Watson guy clearly is clueless about Shopify needing a CMO or that merchants are not replatforming and this bit about gnawing off arms. Unsubscribe and unfollow that mofo. With that said, let's get to the deets. On Agentic: * AI-driven traffic to Shopify stores up 7x in 2025. Orders attributed to AI searches up 11x. * Shopify survey: 64% of shoppers likely to use AI as part of their BFCM buying. * Shopify wants its merchants to succeed no matter what agentic experience wins and what their model is. * If AI is fueled by data, then Shopify has a clear advantage. We power millions of merchants and billions of transactions. * Has an internal "voice of customer" tool called Scout.  Any PM, designer, engineer or anyone can ask a question and get grounded answers in seconds. The new hits: * Shop Pay in Q3 processed $29 billion in GMV, up 67% year-on-year. It’s now processed over $280 billion. * Shopify Payments penetration hit 65%. * International GMV grew 41%; Europe’s revenue share reached 21% of our revenue in Q3. * Estee Lauder signed. This is a big one they have been waiting on anxiously to come in. * B2B: Following 2 years of consistent growth over 100%, we nearly doubled B2B GMV again in Q3, up 98% year-over-year. * Offline GMV in Q3 was up 31% * Shop Campaigns 8x bigger budget commitments y/y The old standards: * Q3 delivered 32% GMV growth, 32% revenue growth and an 18% free cash flow margin. *  Revenue increased 32% * Merchant Solutions revenue rose 38% (GMV growth) * Subscription Solutions revenue grew 15%. Q3 MRR increased 10%, with Plus plans representing 35% of MRR. * Gross profit grew 24%, with gross margin at 48.9% Tariffs: * Not even a blip. Are there even still tariffs? The difference between a global logistics business like UPS and a payments-oriented business like Shopify in this climate is ridiculous. Outlook: * Q4 revenue growth to be in the mid to high 20s y/y * FCF margin slightly above Q3 Concerns? * I do not remember hearing before that Standard plans were flat to 4% growth only. * Shop App not a mention. Harley talked a long time, maybe he ran out of things. The Future: * Harley teases more Ads product releases in the next Editions (usually January). Maybe the analysts will finally have their high-margin advertising wishes come true?

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We call it a "glitch." But in the Experience world, it’s a Money Moment. Last week, Shopify had an outage where shipping rates weren't displaying. It seems minor, but let's look at the math behind the friction: The Hesitation: Customer can’t see shipping → They pause.. The Abandonment: The pause turns into a bounce. The Service Cost: The frustrated ones call support to finish the order. This is the Double Hit: You are simultaneously losing conversion revenue AND paying increased operational costs to recover revenue you had already earned. Most companies track these separately. Marketing looks at the bounce rate; Operations looks at the call volume. But who is connecting the two? If you can’t see digital friction in real-time and correlate it to your contact drivers, you aren't just leaking revenue—you’re paying a premium to fix it. This is exactly why digital experience data is no longer just for IT. It is a critical profitability lever for Contact Center leaders. The Question: Do you know exactly which digital friction points are hurting your bottom line today? If the answer is no (and you wish it was yes), let’s talk. #CustomerExperience Quantum Metric #CXStrategy #ContactCenter #DigitalFriction #RevenueOps #Leadership

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According to Wealthsimple’s VP of Growth, you’re not a top 5% marketing leader if you don’t get these 2 concepts 👇 1. Local maximum 2. Incrementality We had the chance to sit down with Simon Lejeune on Humans of Martech to unpack both of those concepts, we covered: • How to escape local maximum traps • Productive laziness mindsets • The best use cases for incrementality tests • Why most A/B tests are a waste of time • How to balance clean tests with bold ideas And a bunch more stuff! -- Thank you to our main sponsors for supporting the podcast: 🎨 Knak: No-code email and landing page creator to build on-brand assets with an editor that anyone can use. 🦸 RevenueHero: B2B scheduling and routing product to instantly connect prospects with the right sales reps to drive qualified meetings. 📧 MoEngage: Customer engagement platform that executes cross-channel campaigns and automates personalized experiences based on behavior. – My top takeaways: 💡A/B testing creates the illusion of momentum. Redirect resources from comfortable optimizations to bold, high-impact bets. 💡Always measure impact by asking, “What would have happened if we didn’t do this?” Bake this question into your reviews, reporting, and team culture. 💡Run incrementality tests only when they answer questions that could materially change your strategy. Keep testing rare enough that it never slows your path to growth.

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