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Tim Barnett shared thisClicks are easy to celebrate. Qualified opportunities are what actually matter. The better the feedback going into Google, the better chance you have of finding more of the right people.Tim Barnett shared this𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐝𝐨𝐞𝐬𝐧’𝐭 𝐫𝐞𝐚𝐥𝐥𝐲 𝐤𝐧𝐨𝐰 𝐲𝐨𝐮𝐫 𝐈𝐂𝐏. 𝐀𝐧𝐝 𝐭𝐡𝐚𝐭’𝐬 𝐧𝐨𝐭 𝐧𝐞𝐜𝐞𝐬𝐬𝐚𝐫𝐢𝐥𝐲 𝐚 𝐩𝐫𝐨𝐛𝐥𝐞𝐦. LinkedIn can target professional attributes such as job title, company, industry and seniority. Google Ads is built differently. On Search, one of its strongest signals is what someone is actively looking for. A person searching for a specific solution today can be a stronger buying signal than someone who simply happens to have the right job title. But intent is only part of the equation. The real opportunity comes when you connect Google Ads with first-party data that tells it which leads actually become qualified opportunities and customers. That means moving beyond: 𝐂𝐥𝐢𝐜𝐤𝐬 → 𝐥𝐞𝐚𝐝𝐬 Towards: 𝐂𝐥𝐢𝐜𝐤𝐬 → 𝐪𝐮𝐚𝐥𝐢𝐟𝐢𝐞𝐝 𝐥𝐞𝐚𝐝𝐬 → 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞�� → 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 The better the conversion signals, the more useful Google's AI can become at finding valuable prospects.
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Tim Barnett shared thisCommitting fully to white-label delivery in 2018 was a big turning point for us. Since then, working alongside agencies long term has reinforced something pretty simple: technology will keep changing, but trust and reliable delivery are what make partnerships last.Tim Barnett shared thisTwenty years in digital has taught us to expect disruption. We started in 2006, when mobile was still “the next big thing”. Since then, we've watched mobile, social media, changing search behaviour, and now AI reshape how agencies work. The biggest lesson? You have to evolve without letting every new technology distract you from where you genuinely add value. Sonnet's own biggest change came in 2018, when we stopped trying to be a traditional agency and committed fully to white-label delivery for other agencies. The technology changed. Our focus became clearer. AI will change delivery again. But the fundamentals remain: good people, reliable work and relationships built on trust.
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Tim Barnett shared thisGood QA isn’t just about spotting what’s wrong, it’s about making the next action obvious. Especially with distributed teams, clarity in the handover makes a huge difference.Tim Barnett shared this𝐀 𝐠𝐨𝐨𝐝 𝐐𝐀 𝐛𝐮𝐠 𝐫𝐞𝐩𝐨𝐫𝐭 𝐜𝐚𝐧 𝐬𝐚𝐯𝐞 𝐦𝐨𝐫𝐞 𝐭𝐢𝐦𝐞 𝐭𝐡𝐚𝐧 𝐲𝐨𝐮 𝐦𝐢𝐠𝐡𝐭 𝐞𝐱𝐩𝐞𝐜𝐭. Finding a website issue is only the first step. The real value comes from communicating it clearly enough that another team can reproduce and fix it without a long chain of follow-up questions. A useful bug report should include: 1. A clear description of the issue 2. Simple steps to reproduce it 3. Expected vs. actual results 4. Browser, device and relevant environment details 5. Screenshots or recordings 6. Severity and priority The goal isn't to write the longest possible ticket. It's to give the developer the right information the first time. When QA and development teams work across agencies, locations or time zones, that clarity becomes even more important. Good reporting creates a shared understanding of the problem and keeps work moving. 𝐂𝐥𝐞𝐚𝐫𝐞𝐫 𝐛𝐮𝐠 𝐫𝐞𝐩𝐨𝐫𝐭𝐬 𝐥𝐞𝐚𝐝 𝐭𝐨 𝐬𝐦𝐨𝐨𝐭𝐡𝐞𝐫 𝐐𝐀 𝐰𝐨𝐫𝐤𝐟𝐥𝐨𝐰𝐬.
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Tim Barnett shared thisSuch a simple habit, but it makes a huge difference. Clear brief, clear outcome, fewer interruptions. Everyone wins, including the client.Tim Barnett shared thisNot every delay is caused by the delivery team. Often, the delay starts before the work even reaches them. When a client request is simply copied into Asana without clarification, the delivery team is forced to stop, ask questions, wait for answers, and piece together what's actually required. It creates unnecessary interruptions for everyone involved. A better approach is to treat every client request as the start of a conversation, not the end of one. Before assigning the task: • Clarify exactly what the client wants. • Identify any missing assets, credentials or content. • Confirm the expected outcome. • Summarise the request back to the client before handing it over. A well-triaged task doesn't just make the delivery team more efficient—it builds client confidence and keeps projects moving without avoidable roadblocks.
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Tim Barnett shared thisA good reminder that AI visibility isn’t about chasing the latest trick. Get the basics right, be consistent across the web, and focus on building genuine credibility. That’s a much better long-term approach.Tim Barnett shared thisYour website isn't the whole story anymore. When someone asks an AI tool about your business, the information it encounters may exist across the wider web. That could include your website, but also reviews, LinkedIn, Reddit, YouTube, industry publications, directories and other third-party sources. That makes consistency and credibility increasingly important. Start with a simple audit: 𝐖𝐡𝐚𝐭 𝐝𝐨𝐞𝐬 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐬𝐚𝐲? 𝐖𝐡𝐚𝐭 𝐝𝐨 𝐭𝐡𝐢𝐫𝐝-𝐩𝐚𝐫𝐭𝐲 𝐬𝐢𝐭𝐞𝐬 𝐬𝐚𝐲? 𝐇𝐨𝐰 𝐝𝐨 𝐂𝐡𝐚𝐭𝐆𝐏𝐓, 𝐆𝐞𝐦𝐢𝐧𝐢 𝐚𝐧𝐝 𝐏𝐞𝐫𝐩𝐥𝐞𝐱𝐢𝐭𝐲 𝐝𝐞𝐬𝐜𝐫𝐢𝐛𝐞 𝐲𝐨𝐮? If the answers don't line up, there's an opportunity to improve your digital presence. This isn't about trying to manufacture mentions everywhere. It's about making sure the information that already exists about your business is accurate, useful and consistent — while building genuine authority in the places that matter to your industry.
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Tim Barnett shared thisOne thing I’ve learned over the years is that a good brief isn’t about adding more process. It’s about removing uncertainty. A few thoughtful questions upfront can make life easier for the delivery team, the project manager and, ultimately, the client.Tim Barnett shared thisOne of the biggest causes of project delays isn't technical complexity. It's incomplete task briefs. Too often, client requests are copied straight into a project management system with little thought given to what's actually needed to complete the work. A few minutes spent asking the right questions can save hours of back-and-forth later. Before assigning a task, consider: • Do we have all the required assets? • Are the necessary credentials available? • Is the objective clear? • Has the client confirmed the expected outcome? Good triage removes blockers before they happen. It keeps delivery teams focused, reduces rework and creates a smoother experience for clients. The best project managers don't simply pass information along—they make sure it's ready for action.
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Tim Barnett shared thisThe temptation with every new shift in digital is to throw out the old playbook and start again. Usually, the better approach is less dramatic. Strengthen what’s already working, make the content genuinely useful, then adapt it for how people are searching and discovering brands today.Tim Barnett shared thisAI search is growing. But that doesn't mean your SEO strategy needs to be rebuilt from the ground up. In many cases, the fundamentals overlap. Useful content helps. Clear website structure helps. Strong authority helps. Trustworthy information helps. Technical accessibility helps. The bigger mistake is assuming AI visibility means publishing dozens of new articles. Start with what you already have. Review your key service pages. Make the answers clearer. Add useful FAQs, examples, comparisons and genuine expert insight. Then check how your brand appears when customers ask ChatGPT, Gemini or Perplexity the questions they would normally search. AI visibility should be treated as an extension of search marketing — not a reason to abandon what already works.
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Tim Barnett shared thisSecurity is one of those things that’s easy to put off until there’s a problem. The good news is that basics like 2FA, strong passwords and regular updates make a real difference. Simple measures, consistently applied, go a long way.Tim Barnett shared thisWhen it comes to WordPress security, there's no single feature that protects your website. The best defence comes from layering simple, practical measures together. One of the most effective is Two-Factor Authentication. It prevents attackers from accessing your website using only a stolen password—something that's becoming increasingly common through phishing attacks and credential leaks. Combined with strong passwords, regular plugin and core updates, and carefully managed administrator accounts, 2FA provides a significant improvement in website security without making daily management difficult. Good security isn't about making life harder for users. It's about making life much harder for attackers.
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Tim Barnett shared thisIt' always great to get out from behind the desk and meet some new people over lunch. Had a really enjoyable afternoon, with plenty of good conversations, new connections and a few interesting ideas exchanged along the way. Thanks to Adrienne McLean - Book Yourself Solid®️ Coach for bringing everyone together and putting on such a great event. Always a good reminder that some of the best business conversations happen away from Zoom.
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I think this is one of the hardest shifts as a founder. Delegating the task is relatively easy. Delegating the decisions, mistakes and problem-solving that come with it is the real challenge.
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Tim Barnett liked thisTim Barnett liked this80% of people say they don't have a best friend at work. That single stat, from Gallup's decades of engagement research, might be the most under-discussed lever in both employee performance and fulfillment. Here's what the data actually shows: AT WORK: People who do have a work best friend are 7x as likely to be engaged in their jobs and twice as likely to say they love what they do. Companies that double employees with a close work friendship (from 3-in-10 to 6-in-10) see meaningfully higher profitability and stronger customer engagement. This isn't a soft metric. It shows up in the numbers that matter to the business. IN LIFE: Harvard's Study of Adult Development has followed hundreds of people, and now their children and grandchildren, for over 85 years. It's the longest-running study of happiness ever conducted. The finding that's held up across generations is that the quality of your relationships, not your wealth or your resume, is the strongest predictor of a long, happy, healthy life. The common thread in both bodies of research isn't quantity. It's depth. A wide network of shallow connections doesn't move the needle the way a handful of relationships built on trust, reliability, and genuine care does. Investing in relationships with colleagues, clients, collaborators, and friends isn't time taken away from the work. For most of us, it is the work that ends up mattering most. The greater the depth and strength of your relationships, the greater the fulfillment you'll feel in work and life. That's not a platitude. It's one of the best-supported findings in the social sciences. How much of your time are you actually spending investing in relationships with family, friends, colleagues, clients and others in your community? The answer might be the difference in how much you enjoy your life and work, as well as how successful you and your organization are. If I'm anything, I'm a relationship guy. If you need help on ways to further develop your organization's culture, or your own approach, to building relationships internally or externally, I'd love to chat with you. shanewolfsmith.com
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Tim Barnett liked thisTim Barnett liked thisNo soil. No watering schedule. No guarantees. And yet, it grows anyway. If you’ve ever felt like you're trying to make an impact in less-than-ideal terrain, this one's for you. Read The Plant in the Sidewalk Crack Knows: 🔗 https://lnkd.in/gKAc6aTQThe Plant in the Sidewalk Crack Knows Something Your Lawn Doesn’tThe Plant in the Sidewalk Crack Knows Something Your Lawn Doesn’t
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Tim Barnett liked thisWanting to make work like this was the reason we started The Open Arms. It's brilliant to see it recognised.Tim Barnett liked thisWhat an honour to accept the B&T Women in Media Award on Friday for 'Best Ad Campaign – Championing the Equality Cause' for the Respect Victoria project, What Kind of Man Do You Want To Be? In 2024, Respect Victoria called The Open Arms with a simple challenge: to talk to men about masculinity in a way they would listen. In particular, RV wanted to address research with Jesuit Social Services revealing pervasive traits of masculinity many men still feel pressure to adopt that can lead to violence against women. When we scanned the public discourse around masculinity and family violence (in the media, in socials, in academia, in the pub) we were confronted to find one voice glaringly absent: men. This was the simple premise for What Kind of Man Do You Want To Be?: handing the microphone to regular men willing to ask hard questions about masculinity, and to challenge themselves and each other about where they stand and where they would rather be, no matter who they are. Prevention starts in ordinary, everyday connections between regular people, and normalising these conversations is so important. It’s heartening to see a shift emerging, with more men publicly addressing these topics; even if it feels like the crisis of violence against women is not letting up (spoiler, it isn’t). But this just means we keep going, doing everything we can until change comes. Thank you so much to the brilliant team at Respect Victoria who trusted us to join them on this work and who are so deserving of this recognition Helen Bolton, Jacquie O'Brien, Luke Butler (包嘉乐), Natasha Darrigan, Katie Harris, Molly Whiticker-Ferrie, Ally Hallam. And to the best production, agency and creative partners around: Raylene O'Hare, Prad Sen, Sam Biddle, Caro Latorraca D, Natella Riftin. Amy Hollier and Jess Lilley (she/her) were so thrilled to pick up the award with Ray on Friday. Thank you B&T and Are Media Pty Ltd for a brilliant night. What a room to be in, surrounded by so many exceptional women doing incredible work.
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Tim Barnett liked thisTim Barnett liked thisMental Health fundraising dinner for Lifeline Australia. Limited Tickets Available! 9 Oct 2026, 6:00 pm – 10:00 pm 209 Clarence St, 209 Clarence St, Sydney NSW 2000, Australia You check in on your team, your clients, your business, your family. But what about you? On October 9, we're checking in on you! Raising awareness of mental health and the importance of looking after yourself. Funds from the evening will be donated to a wonderful charity, Lifeline Macarthur and Western Sydney, so they can continue to save lives one phone call at a time. -- Join us for an intimate dinner with business owners, leaders and professionals about the pressure behind the success - and the conversations that matter most. Tickets $100pp Buy Tickets Online Here: https://lnkd.in/gPh83DnV #mentalhealth #fundraising #checkin #dinner Amanda OlicThe Check-In: A Dinner About the Conversations We Don't Have EnoughThe Check-In: A Dinner About the Conversations We Don't Have Enough
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Tim Barnett liked thisTim Barnett liked thisRunning an agentic DevOps pipeline has made one thing painfully clear: AI writes a lot of code that looks right and isn’t. I turned it loose on a large existing codebase with unusually strict acceptance criteria. Across 109 tickets that reached independent QA, 65% of the first implementations failed. The structured finding ledger recorded 611 non-infrastructure issues: - 104 blocking defects - 179 error or critical findings - 328 warnings The recurring problems included correctness errors, missing test coverage, race conditions, regressions, out-of-scope changes, schema mismatches, stale state, broken deployment paths, and code that existed but was never actually wired into the product. It even found failures at the boundary with open-source code. In one open source Gantt implementation, reviewers traced broken date math, stuck drag state, and unsafe HTML rendering into the behavior of the dependency itself. Among accepted tickets, the average implementation went through 2.6 revisions after its initial submission. The median was one. A few brutal infrastructure tickets dragged the average way up, as they do. That sounds like an indictment of AI-generated code. It is, partly. But the more important result was at the other end of the pipeline. Within 59 accepted tickets, QA caught 140 blocking, error, or critical findings along the way. Zero remained unresolved when those tickets were accepted. The agents did not magically stop writing bugs. The system got dramatically better at preventing those bugs from becoming delivered software. That’s the part I underestimated. Agentic development is not one agent writing code faster. It is a delivery system that assumes the first implementation is probably wrong, attacks it from multiple angles, forces rework, pins approval to the exact commit reviewed, and refuses to accept the change until the serious findings are gone. AI code is cheap. Reliable AI-delivered software is an operations problem. Send me a DM if you’re still trying to get Claude to open PRs without introducing regressions.
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Tim Barnett liked thisTim Barnett liked thisWhat is the referral delay? Picture this: You have developed relationships over time. You do the good work, and clients refer you to other clients. Partnerships yield introductions. Introductions yield new business. You're flying high on new business. It converts. Everyone is happy. You're busy. The margins are nice. But the insidious part is lurking. Because in the haze of new revenue, delivering for clients, and keeping up with demand you don't realize there's a killer in your presence. The killer? You don't own your pipeline. Your referral sources do. And one wrong move can make all the difference between feast and famine in the future. A partner takes the work in house. A long term relationship dries up because their business isn't doing so well. You realize when it's too late: you don't control your sales pipeline. They do. And in this you've discovered the referral delay. An impact on your business so serious that it should have been addressed years ago. Your referral sources are not your pipeline. They are a sign of a job well done. Want to take back control? Want to have a predictable lead flow system? Want your sales pipeline get more than referrals and hope? Follow this account.
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Tim Barnett liked thisTim Barnett liked this🍄 Psilocybin research is moving fast. Can production keep up? As federal agencies, researchers, and healthcare institutions expand psychedelic clinical trials, a new challenge is coming into focus: How do you produce mushroom-derived compounds with the consistency, traceability, and precision that clinical research demands? That’s the opportunity HYPHALABS is preparing for. The science is advancing. The market is emerging. The infrastructure has to be ready next. 🔗 Read the full article: https://lnkd.in/gc6QByvP #HYPHALABS #PsilocybinResearch #PsychedelicResearch #Biotech #ClinicalResearch #Biomanufacturing
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Tim Barnett liked thisTim Barnett liked thisIf EVERYONE is saying speed is a competitive advantage...when is being slow better? hmmm
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Katherine Mathew
Why SEO Services Melbourne Businesses Need Are Not One-Size-Fits-All Many businesses assume SEO services Melbourne providers offer are identical. In reality, industries differ in competition level, search intent, and buyer journey complexity. A service-based business requires local visibility dominance, while ecommerce brands depend on technical optimisation and content scale. Without strategy customisation, growth stalls despite ongoing optimisation work. SEO success depends on aligning tactics with business model, not applying generic templates. Know more: SEO Services Melbourne https://lnkd.in/gWgkYE-9 #SEOServicesMelbourne #PredictaDigital
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Warren Barry
I am regulalry talking with Senior Management and Business Owners and one common thread I still see is the lack of true understanding on what constitutes good SEO and the belief that the new "shiny little toy" AI SEO is the golden bullet. Lately there seems to be a new acronym for SEO every week - GEO, AEO, AI SEO, and whatever comes next. At some point, the industry risks overcomplicating something that has always been quite simple. The truth is, it is still just SEO. Great search performance has always come back to the same core principles: a strong keyword strategy, clear and structured content, fast and accessible websites, and credible trust signals. When those fundamentals are in place, your content naturally performs across search engines, AI systems, and emerging platforms. Most importantly, content needs to work for people first. When users find it useful, relevant and easy to navigate, search engines and AI models tend to recognise that value as well. Great search performance has always come back to the same core principles. If your foundations are strong: • You are already supporting local search visibility • Your content is structured in ways AI can interpret and surface • You are answering real user intent More acronyms do not create better results, they just add noise. At CHOOSE Digital, we have been helping businesses grow through effective SEO strategies for over 20 years. Throughout all the algorithm updates, new platforms and industry buzzwords, one thing has remained consistent: businesses that focus on strong SEO fundamentals outperform those chasing the latest trend. Our approach has always been about building sustainable search visibility, focusing on strategy, structure, performance, and content that genuinely helps users. Because in the end, the formula hasn’t changed: People first. Algorithms second. Acronyms last. If your business wants increased traffic and sales through good SEO that works today, and continues to work as search evolves, our team at CHOOSE Digital is here to help. For more information click here https://lnkd.in/gknnJZef
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German Tirado
I talk to contractors every week who are spending $2,000 to $5,000 per month on Google Ads. They are not scaling. They think they need a bigger budget. Or a smarter agency. Or better ad copy. None of those are the problem. The problem is that their campaigns are built around services, not buying moments. When a homeowner AC dies at 10 PM in July, they are not searching for HVAC services. They are searching for AC stopped working or emergency HVAC repair tonight. That is a different buying moment. It requires a different ad group. A different landing page. A different pipeline. If your account does not separate those moments, you are paying for traffic but missing the signal. You do not need more budget. You need coverage. If you are spending $1,500 or more per month on Google Ads and hitting a ceiling, I can run a Coverage Gap Audit at no cost. Book a Buying Moment Audit. Link in the first comment.
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