Guide to Answer Engine Optimization
Eight chapters on getting your brand mentioned and cited in AI answers—built on our own data from millions of prompts and responses.
Eight chapters researched, written, and reviewed by working SEOs. Everything you need to become the answer, wherever people are asking.
Start here. What AEO is, how it differs from SEO, and the seven steps to getting started.
Start here. What AEO is, how it differs from SEO, and the seven steps to getting started.
What actually happens between a prompt and an answer — and where your brand can enter the process.
What actually happens between a prompt and an answer — and where your brand can enter the process.
You can’t optimize what you can’t see. Seven ways to measure where your brand shows up in AI answers.
Benchmark your ChatGPT visibility against the competition
Know what percentage of conversations you show up in
Find your top topics, mentions, and pages
Find where your competitors get mentioned (but you don’t)
Track how web and UGC mentions impact ChatGPT visibility
Track your most important custom prompts in ChatGPT
Track ChatGPT fan-out queries
Keep tracking your ChatGPT visibility over time
You can’t optimize what you can’t see. Seven ways to measure where your brand shows up in AI answers.
Benchmark your ChatGPT visibility against the competition
Know what percentage of conversations you show up in
Find your top topics, mentions, and pages
Find where your competitors get mentioned (but you don’t)
Track how web and UGC mentions impact ChatGPT visibility
Track your most important custom prompts in ChatGPT
Track ChatGPT fan-out queries
Keep tracking your ChatGPT visibility over time
Track clusters of prompts, not one-off responses. Eleven places to find the queries worth monitoring.
What we’re monitoring
The framework: track groups of prompts, not individual responses
Questions you already rank for in Google Search Console
Common questions from ‘Discussions and forums’
Conversational queries around your top-performing pages
Perplexity’s related questions
‘People Also Ask’ results
Topics you already show up for in AI search
Pages already getting traffic from AI search
Queries your competitors show up for
The ‘Questions’ tab in Keywords Explorer
Whether AI answers about your business match reality
Personas built from internal data
Have a plan to take action
Track clusters of prompts, not one-off responses. Eleven places to find the queries worth monitoring.
What we’re monitoring
The framework: track groups of prompts, not individual responses
Questions you already rank for in Google Search Console
Common questions from ‘Discussions and forums’
Conversational queries around your top-performing pages
Perplexity’s related questions
‘People Also Ask’ results
Topics you already show up for in AI search
Pages already getting traffic from AI search
Queries your competitors show up for
The ‘Questions’ tab in Keywords Explorer
Whether AI answers about your business match reality
Personas built from internal data
Have a plan to take action
Ranking gets you considered. This is how you get cited — the topics, formats, and on-page changes that work.
Ranking gets you considered. This is how you get cited — the topics, formats, and on-page changes that work.
AI recommends the brands it has seen discussed elsewhere. Here’s how to monitor those mentions and earn more of them.
AI recommends the brands it has seen discussed elsewhere. Here’s how to monitor those mentions and earn more of them.
The technical fixes that decide whether AI can reach your pages, read them, and work out who you are.
The technical fixes that decide whether AI can reach your pages, read them, and work out who you are.
Find and fix inaccurate AI answers by tracing bad sources, correcting misinformation, and improving your brand’s visibility across AI search.
Set up the prompts
Write down what’s actually true
Find the pages behind the wrong answers
Prioritize outreach targets
Find the right contact
Send a friendly correction request and follow up once
What happened when we tried AEO outreach
What you can do to reduce future inaccuracies in AI answers
Proactive brand monitoring
Find and fix inaccurate AI answers by tracing bad sources, correcting misinformation, and improving your brand’s visibility across AI search.
Set up the prompts
Write down what’s actually true
Find the pages behind the wrong answers
Prioritize outreach targets
Find the right contact
Send a friendly correction request and follow up once
What happened when we tried AEO outreach
What you can do to reduce future inaccuracies in AI answers
Proactive brand monitoring
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