Creatorverse
Kayla Cobb
“Creatorverse” is a recurring column that breaks down the trends, tech shifts and emerging talent shaping the creator economy. Each installment delivers sharp reporting and industry insight into the platforms, innovations and people redefining how influence — and entertainment — works today.
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Creators Get Bigger Star Treatment Across Entertainment — and Brands Are Noticing
TheWrap Roundtable: Michelle Khare and execs from Adobe, Meta and Smosh explain the evolution of this industry and its AI-powered future
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Creatorverse: Creators as Entrepreneurs Are Driving the Industry’s Rise
Talents like Michelle Khare are approaching their content like a TV network
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Business
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Creatorverse: For Brands, Large Followings Are Out and Engagement Is In
Macro and microinfluencers have been capturing advertiser interest
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Columns
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Creatorverse: The White House Joining TikTok Means It’s Safe, Right?
Though it seems like a U.S. sale is happening, TikTokers are getting sick of this saga
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Columns
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Memo to Jay Leno: Your Late-Night Comedy Formula Expired a Decade Ago
The former “Tonight Show” host won praise from conservatives for saying late-night comics should appeal to everyone. Tell that to Fox News
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Columns
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Creatorverse: YouTube Hopes AI Will Solve Its NSF-Kids Problem
The increase of AI age verification tools comes with good intentions, mixed results
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Columns
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Creatorverse: The Billion-Dollar Appeal of Creator-First Subscriptions
How Substack, Kajabi, Patreon and more are solving the industry’s sustainability problem
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Columns
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Creatorverse: Podcasting Now Valued at $28 Billion — Saturation or More Opportunity?
Vox Media and creator Tefi Pessoa break down their new bet in the space
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Columns
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Creatorverse: As Late Night Is Dying, Podcasting Is Thriving
The future of talk shows is longer on traditional television
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Columns
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Creatorverse: An Emmy for Creators Is Coming — Just a Matter of When
Sean Evans, Rhett McLaughlin, Link Neal and Michelle Khare’s Emmys eligibility is a move in the right direction
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Business
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Introducing Creatorverse, TheWrap’s Weekly Newsletter on the Creator Economy
Your one-stop, weekly drop into the creator economy
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Columns
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Creators Beware: Inside the Podcasting Scam Trying to Take Over Social Accounts
A fake offer of a Bill Simmons interview narrowly missed taking over Magic Singh’s Facebook, Instagram and WhatsApp
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Columns
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Why a Half-a-Trillion-Dollar Creator Economy Is Just the Beginning
As creators become more entrepreneurial, advertisers look to up their spending next year on digital on the heels of Cannes Lions
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Columns
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