Primis Renewed IAB Tech Lab OM SDK Compliance Certification

Dear AdMob publishers, if you haven't implemented AdMob Preloading API yet, here's what you're missing out on: ⏳ Decreased ad latency 📈 Increased ad impressions (higher IMPU/IMPDAU) 💡 Auto Ad Cache Management Our tech Wizard Marco Lupia guides you through the implementation steps in the video below. 👇 https://lnkd.in/d2tFFwMf #AdMob #Preloading #IMPU #AdMonetisation #Appsmonetisation #GoogleAdMob

AdGen Tech is now on LinkedIn. We are an independent SSP focused on scalable Web Display and Web Video inventory through OpenRTB and VAST integrations. We are open to connecting with DSPs, agencies, and programmatic demand partners interested in reliable global web supply and long-term cooperation. If you are looking for scalable web inventory, feel free to get in touch. #AdTech #Programmatic #SSP #OpenRTB #VAST #WebTraffic #DigitalAdvertising

Precision data and technology company 51Degrees - Fast, Accurate Device Detection & IP Intelligence is launching a new product that will help website owners, advertisers, and their technology partners to filter and manage non-human traffic in order to save costs, protect their IP and boost the value of their human audiences. #IP #ProductLaunch #Website #Safeguarding https://lnkd.in/dNp5zW92

APH Weekly, issue of 11 October 2026: eight stories publishers need from this week, one per page, each with its Publisher takeaway. Inside: 1. Midterm Ad Spend Is Heading for $11.6 Billion. October Is When CTV Publishers Feel It 2. Google and the DOJ Are Still Fighting Over 6 Months Versus 12. That Gap Is Your Prebid Timeline 3. AppLovin Sues Unity Over Auction Data. Unity’s Defense Rests on Publisher Permission 4. How Many SSPs Is Enough? The New York Times Makes Each Partner Earn Its Place 5. NBCUniversal Puts Buying Agents on Its CTV Inventory. Outcomes Are the Brief, and the Risk 6. Apple’s Safari Blocklist Sends Publishers Back to IAB Tech Lab’s Trusted Server. Here Is What It Fixes and… 7. How Agentic Buying Works in CTV: One Agency’s Setup With Vibe, Olyzon and Claude 8. Apple Un-Blocked The Trade Desk. The Safari Blocklist, And The Measurement Damage, Stay The full letter, with every source, is here: https://lnkd.in/dDcZWHSd Which of these changes a decision on your side this week? — APH Weekly #programmatic #publishers #adtech

Better ad performance starts with better supply quality. Discover what smarter publisher ad management looks like. #CurionX #AdTech #DigitalAdvertising #ProgrammaticMedia #AdTechInnovation

This is good news and a boost to analysts and marketers wanting to learn more about what's working withing their PMAX campaigns. With a new proper A/B testing structure by asset groups, creative tests on PMAX can now peer into creative concepts, messaging or image styles, and new or rotated video assets. https://lnkd.in/gjZxireF #GoogleAds #PerformanceMax

for years we assumed ads lived somewhere else — on another server beneath another domain through a blockable pipe ⚙️ that assumption broke quietly ✨ commercials stopped arriving as separate files they were stitched into video streams before delivery same origin same transport indistinguishable bytes 📊 this changes what blocking means you cannot drop an ad packet without risking content too there is no clean seam left for filters when every frame looks identical what does filtering even mean 💡 browsers may still belong to users yet playback blends promotion into program without asking permission first #StreamingArchitecture #AdTech #DigitalPrivacy #WebStandards #MediaDelivery --------------- https://lnkd.in/gBQMR_Pc

A few teams I have spoken to this quarter are seeing CPMs roughly double year on year, with click-through and conversion rate holding steady. That combination is worth sitting with. If people are clicking at the same rate and converting at the same rate, the creative is the one thing you have evidence that is still working. The cost moved somewhere else. More advertisers in the same auction. Placement mix drifting towards more expensive inventory. Campaigns in the same account bidding against each other. Event match quality quietly degrading, so the platform is optimising on worse signal than it had a year ago. None of those are fixed by a new brief, and a new brief is usually what goes out, because it is the lever a team actually controls. I did the same thing for years on the agency side. Worth pulling the overlap report before the design time goes in. #PaidMedia

Growth often introduces complexity. Complexity often introduces slowdowns. But it doesn’t have to. With Ad Fontes Media, we focused on refining the processes behind the platform—because sometimes the biggest upgrade isn’t the code itself. Here’s how we helped Ad Fontes Media scale smarter → https://buff.ly/9jPqYIp #EngineeringProcesses #CloudEngineering #TechStrategy #InfrastructureEngineering #DevOpsCulture

A question worth answering plainly: what does SPRK actually remove? Not the work. Members still choose the angle, build the creative and decide what to scale. That part is irreducible and anyone claiming otherwise is describing something else. What gets removed is the distance between having an idea and testing it. Ad accounts in good standing. Offer access that an individual cannot negotiate alone. Compliance review before launch rather than after. Launch automation that takes an approved creative live in under a minute. Members pay for access and fund their own ad spend. What that buys is a shorter path from idea to data, not a shorter path to a result.