Retail Media Drives Growth with Incrementality

Retailers: do not expect your in-store media revenue growth to be linear like a traditional service business. Your in-store media revenue will not grow smooth, linear, or predictable. Most teams expect a straight line just because they add more screens and stores. What they get is a staircase where revenue always lags investment. #RetailMedia #RMN #InStoreMedia #RetailStrategy #MeridianRetailMedia

Everyone wants the jump. Nobody plans for the plateau. That’s why most in-store media networks stall. Growth isn’t driven by adding more screens or stores. It’s driven by pushing through the flat parts of measurement, ops, execution.

If your in-store media revenue looks flat…you’re probably right on track. The question is whether you can push to the next step.

Martinelli’s proves the power of onsite media paired with seasonal relevance and incremental measurement. By pairing high‑intent onsite media with the power of onsite search, S. Martinelli & Company sustained visibility throughout peak holiday moments and guided shoppers seamlessly from discovery to purchase. This holistic strategy ultimately amplified incremental lift and delivered best‑in‑class performance across the board resulting in their highest performing campaign to date. See all the results here: https://lnkd.in/gjmSux2Q

🚀 𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗲𝗱𝗶𝗮 𝗶𝘀 𝗻𝗼 𝗹𝗼𝗻𝗴𝗲𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝗮𝗹. 𝗜𝘁’𝘀 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰. Retail Media Networks are rapidly becoming: → Core revenue engines → High-performance media channels → Strategic assets powered by first-party data But scaling retail media is not enough. 𝙏𝙝𝙚 𝙧𝙚𝙖𝙡 𝙘𝙝𝙖𝙡𝙡𝙚𝙣𝙜𝙚? 👉 Proving measurable business impact. That’s where many players still struggle. Success depends on: ✔️ Incrementality measurement (beyond standard attribution) ✔️ Closed-loop capabilities linking media exposure to actual sales ✔️ Strong alignment between brands and retailers Retail media isn’t about impressions. It’s about driving and proving business outcomes. 💡 At Cassius Data Consult, we see a clear shift: from media performance → to business performance. #RetailMedia #DataMonetization #Incrementality #CassiusDataConsult

Retail media is attracting serious investment, with retailers racing to build networks, hire specialists and adopt sophisticated tech stacks. But there’s a common pitfall: too many start from the wrong place! In this latest edition of Radar, our regular newsletter, ReAction Chief Technology Officer Keith O'Reilly breaks down why retailers' efforts to develop retail media networks often stall and how to make the right start. In this piece, he explores: • Why retail media strategies struggle to scale • The three maturity stages retailers follow (Ground → Refine → Optimise) • How stores, shopper data and brand relationships form a real media proposition Retail media is a massive opportunity, but getting your order of priorities right, really matters 🔗 See link in comments below to read Keith’s full article, and subscribe to Radar for future insights.

“Strategy creates value, technology scales it”. Great article from Keith O'Reilly on why retail media growth starts with strategy, not platforms.

Retailers need a Confidence Score for in-store media. Not a dashboard. Not a report. A single number that answers the key question: What’s the likelihood this network delivers what we’ve promised? Call it a Confidence Score and it should be a predictive view of whether your in-store media will hit its commitments to the business and investors. Because here’s the reality: Most networks scale before they’re ready. Execution varies. Measurement isn’t consistent. Performance isn’t repeatable. And no one quantifies the risk. Set a standard: If your Confidence Score is below 90%, you’re not ready to scale. You’re still in a POC. In-store media deployments costs are high and retailer net margins are too tight. This means mistakes are really expensive. Until in-store media is held to that level of accountability, scaling will keep outpacing performance. #RetailMedia #InStoreMedia #RMN #RetailStrategy #MeridianRetailMedia

Gartner's Market Guide for Retail and Commerce Media Networks Is Live! Key Takeaways 👇 📈 Total retail and commerce media network spend is projected to hit $69 billion and surpass linear TV spend in 2026. 💵 Commerce media networks are expanding beyond traditional retail into new industries, including travel, hospitality, finance, and delivery platforms. 🤝 Advertiser expectations for measurement rigor are rising as network competition and ad costs (CPMs) heat up. The report includes: ✅ Current state of media networks capabilities and Gen AI ✅ Resources for CMOs to prioritize and measure commerce media ✅ Guidance on how to scale media investment using these networks Link To Research Is Below! (Subscription Required) https://lnkd.in/eeXh7gVK #CMO #Retailmedia #Retailmediaadvertising #Gartner #Digitaladvertising #digitalmarketing #DigitalCommerce #ConsumerGoods #Retail #CPG

72% net profit growth on less spend. That's what happened when we stopped optimizing a retailer's media mix for revenue and started optimizing it for margin. The shift sounds simple. The execution is where it gets interesting. Traditional attribution couldn't capture what was actually driving performance for our dual-brand B2B/B2C client with catalog, digital, and inside sales all in play. Privacy changes were eroding the signal further. So we built a media mix model that integrated all of it, including seasonal factors most models ignore entirely, and layered in product margin data so every budget recommendation pointed toward profitability, not just growth. Read the full case study - linked below. #MediaMixModeling #ProfitGrowth #DigitalMarketing #CaseStudy