JD.COM’s Post

JD Super, JD.com’s supermarket division, has signed a nearly RMB 500 million (USD 70 million) procurement agreement with Australia’s top beef suppliers: Coles Group, Bindaree Food Group, and Stanbroke. The partnership delivers premium, cost-effective beef to Chinese consumers while creating growth opportunities for our global partners. The deal includes a variety of premium beef - grass-fed, grain-fed, Angus, and Wagyu - directly sourced, bypassing traditional distribution, enhancing brand recognition and ensuring competitive pricing among our ~600 million active users. JD Super leverages JD’s advanced #supplychain and consumer insights to boost partners’ brand loyalty and sales. Join us in connecting global producers with Chinese consumers! Find more: https://lnkd.in/gYrRz_5U #GlobalPartnerships #RetailInnovation #AustralianBeef #DirectProcurement