Cadillac has long been a catalyst for innovation in the auto industry. The electric starter, night vision, and Super Cruise all came to life through Cadillac, then shaped what customers would come to expect from modern vehicles. That work continues today: Cadillac was just named the highest-ranked premium brand for innovation in JD Power's 2026 U.S. Tech Experience Index (https://lnkd.in/gWaSMM_m). Cadillac plays a unique and specific role at GM. Every new model bears the brand’s heritage while giving us room to explore the next frontier. Dolby Atmos, power doors, the next generation of Super Cruise, and several innovations I can’t discuss yet all share the same aim: to improve the experience of the people who use it while blending effortlessly into their lives. I’m proud of the team moving Cadillac forward and building technology worthy of its name. They’re crafting products people crave and enabling experiences they’ll never forget.
Well said. Cadillac has always set a high bar for innovation, and it is great to see the team continuing to turn bold ideas into experiences customers can truly feel.
I too am proud of the men and women who were on the IQ/IQL team, working tirelessly around the clock to launch with excellence and innovation - the power doors, Dolby Atmos and Super Cruise are 3 of the most amazing technologies I witnessed during my 42 year career, Complete game-changers!
Sterling, Cadillac’s history raises an interesting question about innovation leadership. Being first carries the development cost and risk, while followers can learn from what works. Yet when an innovation like Super Cruise succeeds, Cadillac not only differentiates itself—it creates learning for GM and helps reset customer expectations across the industry. Where do you believe the biggest advantage of being first actually comes from—the technology itself, the learning gained while others catch up, or the brand expectation it creates with customers?
What concerns me is Cadillac’s continual inability to retain its resale value over time. They depreciate far more rapidly than some of their Japanese and German counterparts despite the “ innovation “.
Congratulations to the Cadillac team! It’s inspiring to see innovation remain at the heart of the brand’s evolution. As Cadillac continues to advance electric mobility and next-generation technologies, how is sustainability being integrated into the innovation strategy—from vehicle design and materials to manufacturing and the full product lifecycle?
One of the most interesting findings behind this ranking is that customers seem to value technology most when it removes friction rather than demanding attention. Innovation becomes meaningful not when the customer notices how complex the system is, but when the experience simply feels easier, more intuitive and more reliable. That may be one of the strongest measures of technology done well. ❤️🐳🦎🦅🌳🌎💫🔄
Congrats Sterling Anderson and team. Every great innovation carries a paradox: once it succeeds, it stops being a differentiator and becomes an expectation. Those who lead a category ultimately raise the bar for themselves. That’s why truly innovative brands aren’t the ones that reach the future once, but the ones that keep moving forward after the rest of the market gets there too.
It is not enough to have electric windows or a cool sound system. Super Cruise can, however, make the car safer for those in the vehicle in question and of course it must be able to respond to dangers from external situations. However, car manufacturers seem to forget that they are producing cars for families with different needs. Extras should be available when buying a first car, e.g. child car seats, safe storage for strollers and car seats for older children. Good accessibility for older people who need to use a wheelchair. The problem that both children and animals are being forgotten in airless cars while the driver leaves and locks the car must also be addressed. We need triple zero, not just in USA but also worldwide. Our lives are more valuable than a cool sound system.
Unfortunately, Cadillac has forgotten it's history of big, comfortable, V8 powered cars. There is a market for this type of vehicle in North America, but for some reason American car makers have handed this entire market to the Japanese and German car makers. Why do you offer V8 power and comfort only in trucks/SUVs?